Documentos de Académico
Documentos de Profesional
Documentos de Cultura
MARKETING
Coverage
➤ Definition
➤ Domestic Vs International Marketing
➤ International Marketing – Driving and
Restraining Forces
➤ International Orientations
➤ Internationalization Stages
➤ International Marketing Decisions
International Marketing-
Definition
Trade Practices
Facilities Distance
Driving Forces
• Profit Motive
• Domestic Market Constraint
• Competition
• Government policies
• Monopoly Power
• Spin-off Benefits
Restraining Forces
Market Difference
Management Myopia
Trade Barriers
Organization Cultutre
International Orientations
Ethnocentrism
Ethnocentrism
Geocentric
Polycentrism
Polycentrism EPRG
EPRG Framework
Framework
Regiocentric
Regiocentric
Internationalization Stages
Transnational
Global
Multinational
International
Domestic
International Marketing
Decisions
International
Marketing Mix
Organization Decision
Decision
➤ Definition
➤ Domestic Vs International Distinction
➤ Pull and Push Factors
➤ EPRG Framework
➤ Domestic to Transitional
➤ Topics ahead
THANK YOU
Components of the
Product Personality
Basic Constituent
Promote
Promote
Describe
Describe
Identify
Identify
An Overview of
Branding Decisions
➤ Umbrella
➤ Company Name
➤ Middlemen’s
➤ Use Of Acronyms
Selecting Logo
Brand Strategies
Product Category
Existing New
Brand Name
Existing
Line Brand
Extension Extension
New
Multibrands New
Brands
Brand Equity
Devoted
Devoted
toBrand
to Brand
Valuesthe
Values theBrand
Brand
(brandas
(brand asfriend)
friend)
Satisfied &&Switching
Satisfied Switching Cost
Cost
SatisfiedCustomer
Satisfied Customer
(no reason
(no reasonto
tochange)
change)
NoBrand
No Brand Loyalty
Loyalty
(customer will
(customer will change)
change)