Documentos de Académico
Documentos de Profesional
Documentos de Cultura
CAN BE
BLOGGERS, TOO
GATEHOUSE NEWS & INTERACTIVE DIVISION
The agenda
Why blog?
Jean Hodges
Zope blog platform Manager
Blogging state of content
development
of mind GateHouse News
Ideas for blogs & Interactive
Editing process
What is a blog post?
Chris Biondi
How to Manager of
Examples newsroom
development
Interaction GateHouse News
& Interactive
Promotion
Reverse publishing
Why blog?
SOURCE: SEOmoz
Zope blogging platform
State Journal-Register
Ideas for blogs
Beat blog
Beat blog
Timely blogs
Timely blogs
Timely blogs
Timely blogs
Mashable.com
Editing process
Practical examples
Government meeting
Court hearings and trials
Breaking news
Interview/feature
Town celebrations
Business opening
How to blog
Government meeting
Link to day’s story with an observation - a
surprise, this was expected, something relevant
from notebook that did not make it in story
A vignette - notebook-like observation
Three Things to Know
Number to know
Live blog a big meeting
How to blog
Breaking news
Reader callouts
Sources
Links to coverage as it develops
Vignettes at a fire or accident scene
Your experiences and observations
How to blog
Interview/feature
A photo and link to story
3 Things to Know about this person - and tell
readers to look out for the story or link to it
Something that surprised you
or piqued your interest
Ask readers whom they would like
to see featured next?
Ask them if they know the subject
or anything to add
How did you pick your subject, find
out about your subject
How to blog
Town celebrations
Highlights from youtube videos
Polls - ask about events
Reader memories
Reader photos
Vignettes
How to blog
Business opening/closing
History of site - have an old photo? Ask.
A quote or two that did not make it into your story
By the numbers, reverse publish into breakout
Retail tips
Ask readers what businesses
they remember in town
Examples
Examples
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Interaction
Reader callouts
Sources
Join in commenting strings
Links on Facebook
Ask readers what they want
to know about a story
Relate polls
Promotion
Navigation
Related content
Facebook links
House ads
Promote one
another’s blogs
Reverse publishing
http://blogs.wickedlocal.com/photoblog/
cbiondi@gatehousemedia.com
jhodges@gatehousemedia.com
REPORTERS
CAN BE
BLOGGERS, TOO
GATEHOUSE NEWS & INTERACTIVE DIVISION