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Goodwin and Vernallis

analysis

My Analysis on two music videos applied to


Veranillis theory.
camerawork
Goodwin applied The camerawork within this shot also supports the theory as there are
frequent references to the voyeuristic treatment of females and there body
to a music video as the longshots show her in provocative poses with revealing angles to
showcase her sex appeal. The use of a zooming movement from a longshot to a
close up allows for the viewer to see her lack of clothing and then to her facial
Mise en scene expressions in a sexual nature, therefore supporting Goodwin's theory.
This applies to this video as
Goodwin argues the video
will have a typical
representation such as here
the women is shown in a
skimpy dress as her costume
editing
choice with typical hair and The editing within the video is
make up with the casting also highly supporting of
choice of a good looking Goodwin's theory as it has a
women in order to retain the typical cut pace of a pop genre
authenticity. Also it could be which means it follows the up
argued the lighting choices beat nature of the song and
give almost sexual creates a imitation of the songs
connotations as the low light sound, in this case the cut pace
flatters the actress and her shown is fast as it shows a very
clothing. fast paced edit.
Vernallis When analysing this video, we can see it The video is supported by
supports her theory as she says that the editing Vernallis theory well as it
applied to a reflects the music and in this video we can see shows how the editing
the fast paced edit with frequent cutting in order synchronises the sound and
music video to reflect the up beat and vibrant nature which the image well. Vernallis
avicci creates through electronic dance. states that sound and image
According to Vernallis the work in unison in a music
camera shots are one of video which means that in
the most key features in a the concept video of the
successful video and this nights we can see the cuts
is supported in this has a coming in at the end of each
variety of shots which base beat in order to create a
work to support the professional effect.
concept such as the
frequent use of longshots Vernallis also talks frequently
in order to compliment about how the music video is
the adventure as it allows used to break the fourth wall,
for a complete utilization this means discarding the
of the surrounding isolation between viewer and
environment. artist and this is supported in
this video because the artist
is doing a lot of Point of view
shots which is a very inclusive
shot selection.

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