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ñ Sameen Baree
ñ Anum Ghani
d
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Ô
0 he second largest livestock sector in Pakistan
after dairy farming.
0 eading towards the target and playing very vital role in the
provision of animal protein at very affordable prices as
compared to mutton and beef.
0 Prior to 1963 the native breed "Desi" was mainly rose which
produced a maximum of 73 eggs per year under local
conditions.
0 2006 - Bird Flu broke out again due to which 40% of the
industry was destroyed.
Ô!|
0 Poultry produced in Pakistan is being developed
through two management systems i.e.
0
0 -
( |
0 Rearing of poultry birds / chicks for meat and eggs is
classified as poultry farming.
0 t is labor intensive and requires investment for working
capital mainly for the purchase of feed, chick, vaccination, etc.
Ô
|
0 Poultry farming can further be classified into
following three categories:
± Breeder Farming
± Layer Farming
± Boiler Framing
)
0 Major expense ion poultry industry.
0 Feed mills requires huge investments for
development
of infrastructure.
Ômportant breeds´
0 Some of the important breeds are:
± Buff rock,
± Leghorn,
± Light Sussex,
± Rhodes sland red
± Fayoumi
± Dhoki
± Red
Ô |
0 he shortage of animal protein in Pakistan has been
estimated about 1.5 million tons on the basis of
population of 140 million, which is decreasing due to
poultry.
/ 0'''!1
(''' #($
(''( ( (&
(''+ ) ''
(''# +'''
(''& $ ''
source: Pakistan poultry association
Distribution
process
0 he distribution process consist of three
players:
0 Producers
0 ommission agent
0 Retailers
Distributive margins
±
commission agent
0 he net distributive margins are highest for commission
agent.
± otal ost 6 %
± Net Profit 94 %
ÔDistributive margin´ ±
ÔRetailers´
Last functionary in the marketing system.
,4 )$( )*&( +($"(
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,4 ++ +&& $ *
5
,4 "& ( ' "& '& (
6d
7
Ô58
0 1978 - xport of poultry products
started
(''#%'& (''$%'# 9d-
d
+$$ $(# % '&
% )$ %)$
: % (' %('
% %
% ) %)
2d5 % $ % $
% %
0 ´
{
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0 t serves as a source of income and employment to many and
it has good returns.