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Chapter 1
Understanding the Supply Chain
Profit 4% Profit
Logistics
Cost
Logistics Cost 21%
Marketing
Cost
Manufacturing
Manufacturing Cost 48% Cost
Information
Product
Customer
Funds
Retailer
Replenishment Cycle
Distributor
Manufacturing Cycle
Manufacturer
Procurement Cycle
Supplier
2007 Pearson Education 1-20
Cycle View of a Supply Chain
Each cycle occurs at the interface between two successive
stages
Customer order cycle (customer-retailer)
Replenishment cycle (retailer-distributor)
Manufacturing cycle (distributor-manufacturer)
Procurement cycle (manufacturer-supplier)
Cycle view clearly defines processes involved and the
owners of each process. Specifies the roles and
responsibilities of each member and the desired outcome
of each process.
Customer
Order Arrives