QUALITATIVE

RESEARCH
Characteristics of a Qualitative
Research
Human understanding and interpretation
Active, powerful and forceful
Multiple research approaches and methods
Specificity to generalization
Contextualization
Diversified data in real-life situations
Abounds with words and visuals
Internal analysis
 Strengths &
Weakness of
Qualitative Research
Strengths (Advantages)
It adopts a NATURALISTIC approach
to its subject matter, which means
that those involve in the research
understand things based on what
they find meaningful.
It promotes a FULL
UNDERSTANDING of HUMAN
BEHAVIOR or PERSONALITY
TRAITS in their natural setting.
Strengths (Advantages)
It is instrumental for POSITIVE
SOCIETAL CHANGES.
It engenders RESPECT for peoples
INDIVIDUALITY as it demands the
researchers careful and attentive
stand toward peoples world views.
It is a way of understanding and
interpreting SOCIAL
INTERACTIONS.
Weaknesses (Disadvantages)
It involves a lot of researchers
SUBJECTIVITY in data analysis.
It is hard to know the VALIDITY
or RELIABILITY of the data.
Its open-ended questions yield
data overload that requires
LONG-TIME analysis.
Weaknesses (Disadvantages)
It is TIME-CONSUMING.
It involves several processes,
which results greatly depend on
the researchers views or
interpretations.