Attitude.

Employee attitude
Human attitude
Presented by:
Vikas
Deepak
Himanshu
Jaysingh
Aakash
 ATTITUDES
Evaluative statements (either
favorable or unfavorable) concerning
objects, people, or events.
Reflect how one feels about
something.

ex: I like my job.

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Attitude can be characterized in three
ways:

First, they tend to persist unless something is

done to change them.

Second, attitudes can fall anywhere along a

continuum from very favorable to very
unfavorable.

Third, attitudes are directed toward some

object about which a person has
feelings( sometimes called affect) and
beliefs.
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 Three Components of Attitude

Cognitive Component
Attitudes The opinion or belief Evaluation
segment of an attitude.
Evaluative
statements or Affective Component
judgments The emotional or feeling Feelings
concerning segment of an attitude.
objects,
people, or Behavioral Component
events. An intention to behave in
a certain way toward Action
someone or something.

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ATTITUDES
Cognitive = evaluation
My superior gave a
promotion to a coworker
who deserved it less than
me. My supervisor is unfair.

Affective = feeling
Negative
I dislike my supervisor! attitude
toward
supervisor

Behavioral = action
Im looking for other work;
Ive complained about my
supervisor to anyone who
would listen.

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Functions of Attitude (According to
Katz)

1. The Adjustment Function. Attitudes often help

people to adjust to their work environment.

2. Ego-Defensive Function. Attitudes help people to

retain their dignity and self- image.

3. The Value-Expressive Function. Attitudes provide

individuals with a basis for expressing their values.

4. The Knowledge Function. Attitudes provide

standards and frames of reference that allow people to
understand and perceive the world around him.

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Important Attitudes Related to
Organizations
Job Satisfaction
- Is a set of favorable or unfavorable feelings and
emotions with which employees view their work.
Job Involvement
- The degree to which a person identifies with a job,
actively participates in it, and considers performance
important to self-worth.
Organizational Commitment
- The degree to which an employee identifies with a
particular organization and its goals and wishes to
maintain membership in the organization

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How Are Employee Attitudes
Measured?
The most popular method for getting
information about employee attitudes is
through attitude surveys.

Using attitude surveys on a regular basis

provides managers with valuable feedback
on how employees perceive their working
conditions. Managers present the employee
with set statements or questions to obtain
specific information. Individual Responses
are then combined and analyzed

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Thank you
and remember .

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