Can the Power of Partnerships

#EndTB?
Kavita Ayyagari
Head Advocacy, Communications, Strategic Partnerships
International Union against TB and Lung Disease
 5 Essentials to fight #TB

1. Build Political Will - and Follow through

2. Forge Partnerships
3. Build Awareness
4. Expedite and Fund Research
5. FIND Resources
 Partnerships to #EndTB
Unlock private capital for TB DIBs,
CSR Funds, Workplace programs
Corporate
More Voices of TB sector
Pvt Health sector
Survivors diagnostics, services,
Private
TB
health private wards, Flexi
Patients
sector dots centers , Social
marketing

India TB Caucus a Government

Dedicated body to #ENDTB 2025 Researc Community action
raise issue of TB at Parliame- h& by student bodies
highest level ntarians Academi
NSS, projects
a

Increase visibility -
Power of Rotary 37
Civil Media & Amitabh Bachchan
Districts, 3500 clubs ,
Society celebrity National Ambassador
Rotaract , Interact
, combat stigma
 TB-Free India Summit

The TB-Free India Summit with India vs TB Cricket

match between Celebrities and Members of
Parliament, was held on April 7-8, 2017 in
Dharamshala, Himachal Pradesh

OBJECTIVE
To increase visibility for the issue of Tuberculosis in
India.
To galvanize support & commitment from key
stakeholders ( State Government, Health Experts,
Corporates, Media and Celebrities).
 Outcome of the Summit

The Summit brought together the Government, Health Experts,

Celebrities, Member of Parliaments, Corporates and Media under one roof
and urged their commitment for collective action to end TB in India.
Outcome of the Summit

Letter from
Shri Narendra Modi,
Honble Prime Minister
to Anurag Thakur,
on TB-Free India Summit
 Corporate Engagement
GAIL India (Left) has
committed 1.2 crores to end
TB in India, and will be
launching TB-Free Pata, in
Oraiya district of Uttar
Pradesh

DMRC (Right) has

committed to offer 10
Metro Stations in NCR for
TB awareness activities.
 Corporate Engagement

Omkar Foundation (Left) has

committed for TB screening and
awareness drives in 68 slums of
Mumbai. They will also launch an
online campaign under Call to Action

Medanta (Right) has

committed to scale up
their ongoing Mobile Van
project in Haryana and
other states.

Tata Trust has initiated a dialogue with The Union to utilize learnings from the summit for
promotion of India Health Fund
Celebrity Engagement

Bobby Deol (Left) pledged

his support for Zero Stigma
and Zero discrimination
towards TB patients

Celebrities (Right)
being sensitized about
TB situation in India.
 Celebrity Engagement

Suniel Shetty, Sohail Khan and

other celebrities pledged their
support for TB-Free India and
urged their fans to not
stigmatize the disease and
complete the treatment.
 Global Funding Agencies

Christoph Benn (Left), Director

of External Relations Global
Fund, announced 280 Million
USD grant to support Indias
TB control efforts.

Mark A. White, Mission Director

USAID, affirmed the support to
India to eradicate TB.
Emphasized on collaborative
effort is critical to expand access
to quality healthcare
 Outreach: Print, Online and Electronic

Total of 244 news reports across print, online and electronic

media in leading media outlets

Zee News, ETV, The Times of

India, Hindustan Times, The
Hindu, The Indian Express, DNA,
The Tribune, Dainik Jagran,
Dainik Bhaskar, Punjab Keshri,
Amar Ujala Hindustan,
Navbharat Times, Outlook, India
Today and Yahoo
Social Media MPs & Celebrity bytes
 Social Media AB Bytes

Amitabh Bachchan, has over 28 M followers on his

twitter page and 26,871,474 Followers on FB
Thank You