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ORDER HIGHLIGHTS
CP/CJ/CV
AW16 REVIEW
CJ -
MARKETING CAMPAIGN minimal buying in poster jacket Riley#Maroon, which was not
tagged as a campaign jacket at the time of booking.
CORD 50% received out of 900 pcs validated, ST% 60%.
ZIPPERS delay in jackets launch from tgt date + delay in delivery
KNITTED Less buying in AW16, ST% is high (betting in AW17).
CP
BANDGALA only 2 options booked and received 1 (55% ST).
COLOR 16K pcs validated in black color bought due to range depth options falling under
A+/A.
STYLIZED less of stylized range like convertible collars/reverse fabric cv/coordinated cv.
CV
RIGHT PRODUCT AT RIGHT TIME BT coll. less in Hit-1, only 3 options BT-Will ~ received only
60% of validated qty in July-Aug16.
MRP less availabilty in price above 3995; only 5 options in validation ~ offered against
validation is 75%.
AW17 WINNERS
CP
CJ/CZ
1. Shackets All zones HIT 1 & West/South Hit 2
2. Knitted North/East/West/South flagship 8
3. Tweeds/Zipper/LC North/East.
4. Velvet North/East
5. PU & Light weight.
CV
1. Suede Milange
2. Velvet 55
3. NL Jacq. & Dobby.
COLL CONT%
CAT COLL SLS 2015 STK 2015 ST% 2015 SLS 2016 STK 2016 ST% 2016 AW17 BUY
CJ BP 15% 18% 27% 19% 20% 33% 11%
CJ BT 38% 40% 31% 27% 32% 29% 55%
CJ NL 47% 43% 36% 53% 49% 36% 34%
CJ Total 100% 100% 33% 100% 100% 33% 100%
CP BP 16% 25% 30% 18% 22% 34% 20%
CP NL 84% 75% 51% 82% 78% 44% 80%
CS Total 100% 100% 45% 100% 100% 42% 100%
CV BT 33% 30% 62% 44% 36% 62% 39%
CV NL 67% 70% 53% 56% 64% 44% 61%
CV Total 100% 100% 56% 100% 100% 50% 100%
*CJ/CZ BT cont. is increased majorly from BP followed by NL (Inc. sales in BP/NL due to less availabilty of
non winter options).
*CP As per sls trend , minimal increase in BT cont. from NL.
*CV Increase in BT buying keeping in mind options offered and there acceptance.
COLLECTION (NO. OF STORES)
AW17
CONTRIBUTION- COLLECTION WISE
2017 buy
Collection 2015 Stk 2015 SLS Sell thru 2016 Stk 2016 SLS Sell thru plan
BL 1% 1% 47% 1% 1% 41% 1%
BP 35% 39% 46% 31% 32% 42% 31%
BT 18% 16% 37% 19% 20% 42% 23%
NL 39% 37% 40% 37% 32% 36% 30%
WH 6% 8% 51% 12% 15% 54% 15%
Grand Total 100% 100% 43% 100% 100% 41% 100%
38 46
No of
REGION TTL stores No of stores %contri stores %contri
EAST 33 18 55% 4 12%
NORTH1 45 4 9% 5 12%
NORTH2 31 2 6% 14 44%
SOUTH 25 8 31% 2 8%
WEST 50 4 8% 13 25%
BT
Betting high on neo geo prints and sculpted checks
Half Sleeve Options betting high for south and east zone
White Casual Shirts introduced for the first time
NOS options introduced in Linen limited buy
NL
Flickr & Cord options betting high
100% silk shirts limited buy for south stores and golden colour preferred across zones
AW17 GROWTH TRIGGERS
*B-90 discontinued from 6 stores (City Center Vidhan Raipur, Saharanpur, Manjeera Trinity Mall ,
Focus Mall Calicut & Lulu Mall Cochin).
*Slim Contri% (B91+B95) Increased in 41 Stores of Maharashtra, Chhattisgarh, BLR, Kerala &
Andhra Pradesh Cluster(excluding Guntur).
*B90 Contri % decreased in 34 stores of Maharashtra, Chhattisgarh, BLR & Kerala Cluster.
KH- AW 17 PLANNED SIZE RATIO
TOTAL
ZONE FIT STORES SIZE 30 SIZE 40 SIZE 42 SIZE 30 SIZE 40 SIZE 42
EAST B-90 33 11 19 19 33% 58% 58%
EAST B-91 34 34 0 0 100% 0% 0%
EAST B-95 34 34 11 0 100% 32% 0%
*On the basis AW 16 size wise sales contribution and frontend feedback.
*In AW 17 B-90 Fit, size 30 are given to East Zone in higher ratio compared to other zones and Size 42
given to North 1 & East zone
AW 17 RANGE FEEDBACK
* In B-91 fit turn-ups with expandable belt & leather belts got very good response.