Setting the Benchmark for Best Practices in HR

Dr. Katherine Benziger, Ph.D., USA

Carl Jung

Human Resource
Management

Neuro-science

The Benziger Breakthrough

Sets the Benchmark for Best Practices in HR Management
2002 Deloitte & Touche, Latin America
Grounding Jungs Typology with Breakthroughs in Neuroscience
Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough
 Best Practices in HR Management
In the last analysis it may well be that
physiological causes inaccessible to our
knowledge today (in 1926) play a part in this
(Typology).

reversal of type often proves exceedingly

harmful to the physiological well being of the
organism, often provoking an acute state of
exhaustion.

Carl Jung
As a rule, when falsification of type takes place
as a result of external influence, the individual
becomes neurotic later, and
a cure can successfully be sought only in the
development of that individuals natural way.

Carl Gustav Jung, physician and psychiatrist

Psychological Types (pages 415-416)
Harcourt Brace and Company in 1926

Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough

 Best Practices in HR Management
Carl Jung
Physiology and the
Neuro-sciences in 1926
Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough
1926
Jungs in-depth knowledge
of human beings was
tremendous, at a time
when the amount of
knowledge in physiology
and the neuro-sciences
was very limited.
 Best Practices in HR Management

Physiology and the 2006

Neuro-sciences in 2006

Jungs in-depth knowledge of

human beings can be
explained today, because the
amount of knowledge in
Carl Jung
physiology and the neuro-
sciences has expanded
tremendously.

Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough

I
H Best Practices in HR Management
Carl Gustav Jung (1875-1961 Switzerland)
Jungs Theoretical Model of Type and its Physiological Foundations

Karl Pribram Hans Eysenck

Physiological Foundations for Physiological Foundations for
Jungs 4 Specialized Functions Jungs Introversion Extraversion

Richard Haier
Physiological Foundations for
Jungs Posited Existence of a Natural Lead
which would be each persons natural compass

Jungs Typology
1. 4 Specialized Functions
2. Introversion and Extraversion
3. The Existence of a Natural Lead

Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough

 Best Practices in HR Management

Breakthrough #1: Recognition that Humans Who are Thriving Experience Flow

Other neuro-sicentists
Carl Jung
exploring human potential
discovered
Optimal Thinking was
characterized by
Enthusiasm &
Mihaly Effortlessness
Karl Pribram
Csikszentmihalyi

Mihaly Csikszentmihalyi the 1st scientist to report the ground-breaking discovery Optimal Thinking exists
Flow: The Psychology of Optimal Experience: Steps Towards Enhancing The Quality of Life.

1. Mihaly Csikszenmihalyis focus was on the mastery & anxiety

2. He proved Flow existed, but did not know how to help anyone
else experience it.
Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough
 Best Practices in HR Management
Breakthrough #2: Recognition that humans using their brains natural preference
also report experiencing Flow
Carl Jung

Karl Pribram

Mihaly Csikszentmihalyi
Richard Haier

Richard Haier the 2nd scientist discovers the existence of an area of focused natural efficiency in our
brains, 1 area which uses only 1/100th the energy.

1. Richard Haiers focus was on the mastery & electrical efficiency

2. He found that mastery is not nearly as important;
3. Using the 1 area which is naturally efficient is important to
achieve Optimal Thinking which is characterized by
Effortlessness.
Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough
 Best Practices in HR Management
Breakthrough #3: Recognition that people who are not experiencing Flow,
are very often experiencing exhaustion

Carl Jung

Karl Pribram Mihaly Csikszentmihalyi

Richard Haier

and that less than Optimal Thinking is characterized by boredom & exhaustion
Richard Haier showed other areas of the cortex even when mastery has been achieved (i.e. the brain is
as efficient as it can be simply through practice) use 100 times the energy used by the area of focused
natural efficiency to think. In other words when you are using a non-preferred mode even if you become
competent in something, you will exhaust your brain doing it.

Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough

 Best Practices in HR Management

A continuum of human potential or not?

Less than Optimal Thinking Optimal Thinking
Exhausting Flow
Not Dependable Effortless
Low Self-Efficacy Dependable
Exhaustion High Self-Efficacy
Thriving

Using any of your brains 3 non- Using your brains 1

preferred modes requires it to preferred mode it burns only
burn 100 times the energy every 1/100th the energy every
minute you use it to think minute you use it.

Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough

 Best Practices in HR Management
The Societal Costs of Falsifying Type
Katherine Benziger
1985
Falsification of Type Study
of 10,000 Persons
Falsification of Type
Dr. Katherine Benziger (1985, USA, sample of
10,000 persons) using the BTSA and interviews to
Carl Jung
Arlene Taylor
determine whether people were falsifying type and if
they were falsifying type what was falsifying type
doing to them. The conclusions were that 70 to 80
percent of the population were falsifying type and
Gallup International
Research & Education
that the those falsifying type were trapped in a less
Center 2001 study than optimal life experience, triggering one of both of
of 2 million persons
the crisis responses regularly.

Now, Discover Your Strengths Marcus Buckingham & Donald O. Clifton. Gallup International
Research & Education Center (2001, 200 countries, 2 million people) created a revolutionary
program to help people identify their talents, build them into strengths and enjoy consistent, near
perfect performance. It was the result of a 25 year multi-million dollar retrospective study which found
80 percent of people around the world were not using their natural strengths or gifts.

Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough

 Best Practices in HR Management
The Benziger Breakthrough
Perceiving the Pattern of Societal Costs
Karl Pribram Carl Gustav Jung
Physiological Foundations for 1875-1961 Switzerland
Jungs 4 Specialized Functions Theoretical Model of Type

Richard Haier Physiological Foundations for Jungs

Posited Existence of a Natural Lead which would
be each persons natural compass

Why is it so dangerous? Costs of Falsifying Type

Based on Haiers breakthrough discoveries about learning,
we now understand why Falsifying Type is so harmful to a persons physiology.

By leading with a mode other than their brains preference, they are forcing their brain to overwork
to burn 100 times the energy it is set up to burn for hours and hours, day after day.
Essentially, they are over heating or frying their brain; and
Causing the Brain to burn more than its allotted 20% of the Oxygen

Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough

 Best Practices in HR Management
Carl Gustav Jung
1875-1961 Switzerland
Theoretical Model of Type Richard Haier
Costs of Falsifying Type Physiological Foundations for
more about why it is so dangerous Jungs Posited Existence of a
Natural Lead which would be
each persons natural compass
The Oxygen Factor
The normal oxygen distribution in the body is:
20 % for the brain
80 % for the rest of the body
This is one of the bodys key operational rules.

When the rule is followed all parts of the brain-body receive the oxygen they
need to do their jobs.
When the rule is violated, when the brain takes too much oxygen, it can throw
the body out of homeostatic balance and causing the metabolism to shift from
anabolic to catabolic.
Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough
 Best Practices in HR Management

Carl Gustav Jung
1875-1961 Switzerland
Theoretical Model of Type
Richard Haier
Physiological Foundations for
Jungs Posited
Existence of a Natural Lead
which would be each
persons natural compass

Karl Pribram
Falsifying Type and Its Societal Costs Physiological Foundations for
Jungs 4 Specialized Functions

Both Benziger and Gallup found 70-80% of global workforce doing it.

Why is it happening so frequently?

Why have people lost touch with their brains inner compass?

Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough

Benzigers research points to these 3 answers:
1.Maslows Hierarch of Needs to meet lower level needs

2.The 400 Year Pattern of The Industrial Revolution set up an educational system
teaching the general population who were expected to be the workers everywhere,
Basal Left skills; and the elite who were expected to be leaders, Frontal Left skills.

3.We didnt know any better.

Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough

 Best Practices in HR Management Hans Eysenck
Physiological Foundations for
Jungs Introversion Extraversion
Carl Gustav Jung
1875-1961 Switzerland Karl Pribram
Theoretical Model of Type Physiological Foundations
for Jungs
4 Specialized Functions
Richard Haier
Physiological Foundations for Jungs Posited
Existence of a Natural Lead which would be
each persons natural compass
The Good News: Now that we know better , we can make a difference:
Implications for coaching and for businesses
Given 70-80% of the population are Falsifying Type, it can be helpful to start by assuming the people with
whom you are working may be Falsifying Type. You will find it will be true for most people. Then:
Use Benziger & BTSA to identify each persons natural preference.
Help them let go of long term habits of using highly developed non-
preferred competencies.
Help them identify, embrace & develop their natural preference.
Teach them how to leverage their preference.

Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough

 Best Practices in HR Management
Carl Gustav Jung Hans Eysenck
Physiological Foundations for
1875-1961 Switzerland
Jungs Introversion Extraversion
Theoretical Model of Type
Karl Pribram
Physiological Foundations
for Jungs
4 Specialized Functions
Richard Haier
Physiological Foundations for
Jungs Posited Existence of a Natural Lead
which would be each persons natural compass

The Benziger Breakthrough

Grounding Jungs Typology with Breakthroughs in Neuroscience

The Good News:

Dr. Benziger and her tools help CEOs and managers effectively manage
the balance between creativity and operations in business.
Charlie M. Leighton, Chairman of Board, The CML Group

Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough