Documentos de Académico
Documentos de Profesional
Documentos de Cultura
information search
evaluation of Alternatives
product choice
postpurchase evaluation
Marketers Responses to Decision
Process Stages
Problem recognition:
Encourage consumers to see that existing state
does not equal desired state
Information search:
Provide information when and where consumers
are likely to search
Evaluation of Alternatives:
Understand the criteria consumers use in
comparing brands and communicate own brand
superiority
Marketers Responses to Decision
Process Stages
Product Choice:
Understand choice heuristics used by con
sumers and provide communication that e
ncourages brand decision
Timeis money
Social Influences on Consumer
Decisions
Culture: the values, beliefs, customs, and
tastes valued by a group of people.