Heidelberg, Honeywell &

Eaton: Using
Information Technology
to Build Smart Product &
Services
Presented by:
About Smart Products and Services
Embedded Service - Paving the Way for Smart Products
Smart products do not 'become smart' by throwing more
features.
Rather smart products get smart by using Internet-delivered
services.
Businesses are rushing to get embedded systems into the
hands of workers to improve operations.
Example: Police departments, airlines, shipping services,
rental car agencies.
Uses of Smart Services
Minimize maintenance and repair cost.
Cost effectiveness.
User Friendly.
Time effectiveness.
Customer and user satisfaction.
 Heidelberg

High-end Printing Presses for printers and

print media producers.
Smart Product: Ability to monitor its
equipments remotely using built in sensors,
networking microprocessors and other IT
technologies.
Insight to optimize printing performance.
Minimize maintenance and repair cost.
Financial year 2010/2011: Heidelberg
presents figures for first six months
significant rise in incoming orders.
 Honeywell

Control & Automation system for Petroleum Refineries

Represented small part of cost involved in operating
and maintaining a refinery.
Experion Process Knowledge System: A system of
operations and information technologies deployed at a
customers refinery but remotely controlled by
Honeywell.
Fewer false alarms, less anticipated downtime and
lower maintenance cost.
Enabled Honeywell to increase scope of other services
provided to customers.
Fortune 100 company that invents & manufactures
technologies
Eaton Corp.

Began making axles and later diversified into residential

circuit breakers
Home Heartbeat: Monitors the status of various home
systems and alerts the homeowner when something is
amiss.
Usage of water sensors, open/closed sensor, power sensor
and wireless network.
Sustainability: At Eaton, sustainability isnt an autonomous
program or initiative. Its how they do of their business
success. business and its an increasing part
Question 1
Why should manufacturing companies build
smart products and smart services?
What Business Benefits can they gain?
Provide several examples beyond this case.
IMPORTANCE OF COMPANIES TO BUILD
SMART PRODUCTS & SERVICES
Its not enough for companies to offer valuable
services for their products but to provide smart
services.
For smart services, usage of IT to build smart

products,
Smart products can detect approaching failure and

alert users.
Gives the company opportunity to provide

maintenance services and enjoy the resulting benefits.

BUSINESS BENEFITS THE COMPANY CAN
GAIN
In business, Smart means solving problems fast and
efficiently.
Decreases the cost and increases the profit.
Expansion of customer base in the market.
The functionality, efficiency, reliability and sustenance

of smart product and service will also be the other key

components to affect the customer and market.
The more functions a product has, the higher price will

be sold.
If manufacturing companies can develop smart

products or smart services, they can gain those

benefits.
Examples Of Smart products

Smart Systems for Cars for Safe Mobility and

pedestrian safety
Pedestrian Recognition, Intersection Control, Lane
Departure Warning, Stability Control, Detection of
Surface and Pavement Conditions, Night Vision,
Driver Condition Monitoring, Redundant Systems for
Vehicle Control and Emergency Shutdown
Driver Assistance Smart System

Autonomous Handling of Routine Driving Conditions,

Driver Information on Traffic, Intelligent Speed
Adaptation, Sensing of Drivers Intentions;
Intelligent Transport Systems
Example of a smart service:

Smart Field Communicator (SFC) Model

A battery-powered device
Secure 2 way communications between Honeywell Smart

Transmitters and the user over the existing signal lines.

Useful for simplifying maintenance by providing access

to field devices without a trip to the field.

When the SFC is connected - transmitter signal lines at

an accessible location anywhere from the control room to

the transmitter, the operator can send and receive data.
a weather-proof carrying case, a Ni-Cd rechargeable

battery pack and a battery charger.

Question 2
What information Technologies are used by
the companies in this case to build smart
products and services?
What other IT components might be used
and their Capabilities?
Information Tech used by the companies
HEIDELBERG (Printing Company)
Smart printing services comprising of built in sensors,
networking microprocessors and internet.

HONEYWELL (Petroleum Refinery)

Experion process knowledge system comprising of control
and automation systems, remote network technologies and
knowledge system.

EATON CORP (Electrical Appliances)

Home heart beat Systems comprising of water sensors,
open/closed sensors, power sensors, wireless communication
system and a key fob device(used by customer to
communicate with base station)
Other IT components that might be used
Operational level systems - Machine control, order
tracking, material movement control, Plant scheduling
etc.
Knowledge level systems - Engineering workstations,

graphic workstations, document imaging and process

knowledge systems.
Management level systems sales region analysis

system, sales management systems, production

scheduling systems, inventory usage and control
systems etc.
Strategic level systems 5 year sales trend

forecasting systems, 5 year operation planning systems,

Personnel planning and job rotation systems etc.
Question 3
What are some limitations of a smart
products and services strategy?
Give examples of challenges that a business
might encounter and how to overcome
them?
Limitations of Smart products and
Smart Systems
Infrastructure cost incurred for initial
installation at customer end.
Focus on Elite customers.
Embedded Technology reliability issues.
Usage of network internet, mobile

technology and other communication

technologies.
Reliability of sensors and microprocessors.
Not feasible for a huge customer base.
Business Challenges Faced by Companies
Manufacturing Smart products and services.
Marketing challenges for smart products.
Peoples perspective towards smart products and

services.
Price of the smart products and services.
Customization for diverse customer base.
Lack of chances for mass production.
Market penetration.
Rapid changes in technology.
Short comings of the current communication and

networks used by the smart products company.

Methods to overcome Business Challenges
Usage of Appropriate technology for development
of smart products and services.
Understanding the needs and requirement of

consumer base and expansion in consumer

market.
Integrating simplicity of operation and

functionality.
Adaptation to changing IT and IS and incorporating

the same in the products and services.

Usage of quality parts and components in smart

products and services.

Thank YOU