Seminar Slidecast

Paulien Thyssen
Talent & Management Development
2017-2018
Seminar overview
Seminar 1: Cross Generational Marketing
Seminar 2: Social Europe European Policy
Seminar 3: Going abroad
Seminar 4: AIESEC Ghent
Seminar 5: Runway - WeedClub
Seminar 1: Cross Generational
Marketing
Speaker: Joeri Van den Bergh
Date: 18th of October 2016
Place: Aula 4 - Kantienberg
Timing: 15:00-16:30
 3 major subdivisions
I am snappy
Generation Z constantly on their phones
Branding/Marketing is done on/for phones

I am dreaming of a better world

Blurred/fluid genders are become more
ordinary
The effect on marketing/communications is
as follows; colour codes less relevant, more
Content summary neutral approaches to stories, more
prominent roles for women in series, etc

I am making it
Personalization more important to Gen Z
Ive made it; name on bag of chips (Lays),
personalized Orea package, etc
Seminar 2: Social Europe
European Policy
Speaker: Stephan Herremans
Date: 15th of November 2016
Place: Aula 3 - Kantienberg
Timing: 15:00-16:30
 Introduction on the European Union and the
changes that are currently going on; less
trust in the EU, wondering what the value
of the EU is, difficult times for the EU
Renewed European Social Policy:
need funding to start a change
need to commence a social dialogue
about change
Content summary
need policy coordination
mainstreaming; social Europe starts with
a good framework with conditions
European Pillar of Social Rights = to change
the employment and social performance of
the participating Member States to make
them use the pillar as reference framework
=> create more fair European labour
market
 Youth unemployment: a new approach to
tackle this
Actions to help equip people in Europe
with better skills to get started on the
labour market
European Accessibility Act
Content summary Disabled and older people will enjoy
more choice and lower prices for the
following products and services
Also a part of the European Social
Policy
Social considerations across EU policies
social Europe =/= social policies
Future priorities (stated on infographic)
Seminar 3: Going abroad
Speaker: Prof. Dr. Dirk Buyens
Date: 22nd of November 2016
Place: Aula 4 - Kantienberg
Timing: 15:15-19:45
 Prof. Dr. Dirk Buyens talked about his 4
foreign experiences

Change of mindset: going abraod used to be

statement, now it is a statement that you are
not going abroad

Tip! When arguing with your wife, step

outside and take a minute; you only have
each other in a foreign country thus fighting
for a longer period of time is not possible

Foreign experience:
from add on to Olympic minium
Content summary
 Need 5 core international competences:

1) Language skills
)Good enough beats perfect

2) The outside-in-view
)Look as an outsider to the inside system; eat, dress,
act different and learn from society

3) The multi-ethnocentricity reflex

)Stereotypes will be confirmed, try to look at things
differently

4) The Homelessness skill

)you are always missing the place you are not at

5) Seeing through the cultural faade

Content summary There is diversity everywhere: you talk to people in a
community; not a Belgian, Frenchman, italian, ...
Seminar 4: AIESEC Ghent
Speaker: Different representatives of AIESEC
Date: 21st of March 2017
Place: Peristillium, Faculty Economics and Business
administration
Timing: 18:00-21:00
 Information session about the working and
capabilities of AIESEC

What is AIESEC?
the largest youth-led organization in the
world that aims to develop the next
generation of leaders, offer professional and
volunteering internships abroad

What can AIESEC offer you?

Explanation of the different programs you
can make us of within this organization

Experiences shared by different AIESEC

representatives all over Europe
Content summary
Seminar 5: Runway - WeedClub
Speaker: Evan Horowitz
Date: 18th of April 2017
Place: 1355 Market Street
Timing: 17:30-19:30
 Evan talked about he did to make a
living, what he studied, etc.
He explained how he eventually ended
up with starting WeedClub; was bored in
previous jobs, wanted to do something
that interested him and what he liked,
whilst helping people who need weed
(medical reasons)
WeedClub is a platform that connects
users with suppliers to network, expand
and fund
Evan also explained what various
memberships WeedClub has to offer
Content summary
Overall, I have acquired a lot more
knowledge through these seminars.

Seminar Slidecast