CASE STUDY : ZENOVA

Group 4 :
Bi Tng Nghi - 01301177
Phan Thanh Tho - 01301276
L Th Nh Phng - 01301229
TABLE OF CONTENTS

Overview
The candidates and their
management styles
Ranking of the management styles
Conclusion
I. OVERVIEW

ZENOVA
THE PROJECT TEAM
THE FORMER MANAGER: RYAN DOUGLAS
 Background of Zenova
- Based in: Hanover, Germany
- A multinational group
- Main products: health and
beauty products
 THE PROJECT TEAM
4 months ago: 4 months later:
Problems occurred: manager vs the staffs.
16 members drawn from The project: badly managed.
subsidiaries. The morale of team members: low.
Manager: Ryan Douglas Progress on the project: much too low.

Working language: English

"The team would have to work to tight deadlines,
under constant pressure to complete the various
stages of the work."
 RYAN DOUGLAS
STRENGTHS WEAKNESSES
Hard-working Quick decisions=> erroneous

Decisive Not a listener

Direct Not giving feedback

Give clear instructions Not setting clear goals

Unfriendly, lack of team building
skills
 REPLACE RYAN DOUGLAS

WHO WOULD BE THE NEW

PROJECT MANGAGER ?
II. The candidates
and their
management styles
4 Candidates for this position:

Manager 1 Eliot Manager 2 Janet

NEW BUSINESS MANAGER,
MANAGER COMPUTER SERVICES

Manager 3 Anna Manager 4 Koichi

TRANSPORT MANAGER SALES DIRECTOR,
EUROPE
1. Elliot new business manager

PERSONALITY : Tough, fair, loyal to the staff, impatient, decisive

COMMUNICATING : Gives instructions => One way communications.
GOAL-SETTING : Establishes clear goals by himself.
DECISION-MAKING : Evaluates problems, makes decisions and directs his
staff to take proper actions.
MONITORING PERFORMANCE : Often checks staffs progress.
PROVIDING FEEDBACK : Makes appraisal interviews once a year with staff.
=> DIRECTING STYLE.
ELLIOTS

STRENGTHS WEAKNESSES
Leadership, achieving targets. Impatient
Good-listener. Still trying to adapt his
Decisive ,directive, tough, fair, management style.
loyal and considerate Rarely providing feedback
2. Janet manager, computer services

PERSONALITY : Warm, friendly, understanding, well-organized, decisive.

COMMUNICATING : Two-way communications.
GOAL-SETTING : Establishes goals after discussions with staff.
DECISION-MAKING : Decisions are made collaboratively with staff.
MONITORING PERFORMANCE : Checks staffs progress every week.
PROVIDING FEEDBACK : Makes appraisal interviews every six months.

=> DISCUSSING STYLE.

Janets

strengths weaknesses
Good listener, well-organized, Too focuses on staffs opinions
get the details right. Spends too much time on
Warm, friendly, understanding, problem solving
can create good atmosphere at
work.
Puts staff on top.
3. anna- transport manager

PERSONALITY : Strong, bossy, ambitious, tough, competitive.

COMMUNICATING : One way communications.
GOAL-SETTING : Goals are set by herself.
DECISION-MAKING : Let staff do what it takes to achieve goals.
MONITORING PERFORMANCE : Organizing people and stay with staff to get tasks
done.
PROVIDING FEEDBACK : Makes appraisal interviews once a year.

=> DELEGATING STYLE

Annas

strengths weaknesses
Organizing, motivating, getting Too directing
job done. Bossy
Strong, ambitious, hardworking Not a good listener
and responsible.
Rewards for staff.
4. Koichi sales director, europe

PERSONALITY : Serious, polite, professional, self-respect, sociable, hardworking, loyal,

patient.
COMMUNICATING : Two-way communications.
GOAL-SETTING : Sets realistic goals, usually follows the superiors targets.
DECISION-MAKING : Consulting staff, in discussions.
MONITORING PERFORMANCE : Monitors performance and discusses with staff.
PROVIDING FEEDBACK : Makes appraisal interviews every quarter.

=> Hybrid management style of Directing style and Discussing style.

Koichis

strengths weaknesses
Hardworking, sociable, patient May cause too much pressure on
Polite, professional, serious and staff
tough.
Has flexible approach to targets and
staff.
Work and the company are put on
top.
III. Ranking of their
management styles
 -Hard-working
-Combines directing style & discussing style well

-Can raise the morale level

-May not finish works in time

-Directive, tough
-Doesn't adapt his management style

-Motivates staff with rewards

-Bossy
Conclusion
What is the most suitable
management style for the
project team now?

A person who can understand the

team the most, know each
members ability to delegate
tasks, communicate well and be
flexible.
Assertive yet supportive!
THE BEST CHOICE FOR THIS POSITION

Manager 4 Koichi
SALES DIRECTOR, EUROPE
THANK YOU
FOR YOUR
LISTENING