DESIGNER MAES

BOUTIQUE
PRESENTED BY: CASSANDRA
STEWART
 VISION
STATEMENT

2
Why Us?
Unique services

Styles unfamiliar to region

Customers are in control

Experienced staff
3
Target market
Primary Secondary
Market Market
Married women, ages 30 Women, ages 15 40
50
Students, young
College educated, professionals
professionals
Family income $50 75K
Family income $50 75K
Responsible consumers
Brand conscience
Fashion savvy
Fashion oriented

4
SWOT Analysis
Strengths: Weaknesses:

Unique concept for community and state New and unknown

Services offer self-choice and preference Services unfamiliar to our target markets

Experienced and educated staff Starting with no reputation

Solid financials and cash flow projections Potential parking problems

Pleasing atmosphere Online ordering not available

Opportunities: Threats:

Promising growth potential Exchange rates variation for foreign fabric

Additional public and private events Increase in municipality sales tax rate

Referral appreciation for fabric shops Any decline in statewide economy

Future expansion of male inventory Potential of new competition

Addition of new products/services Economic recession

5
 Competitive
Landscape
Competito How our solution is
rs better
Dressmaker's Closet Custom made apparel beyond bridal wear.

Seamstress Shop We are not a flat rate company.

"Do-It-Yourself" Brand recognition, fast and simple.

A-list Designers Everyone is an A-lister at the boutique!

6
SALES CHANNELS

7
Retail Inventory

8
Personal Consultations

9
Transformations

10
Alterations & Tailoring

11
Event Rental &
Packages

12
Sewing Classes

13
 Marketing
activities
Website and Social Media
Monthly Assigned Sales
Clientele Rewards Program
Grassroots Marketing
PR with local charity, Dress for Success
Local Billboards

14
 Financial
Projections
Expenses and Cost Revenue
$300,000
$450,000
$200,000
$100,000 $400,000
$- $350,000
$300,000
$250,000
Profit $200,000
$200,000 $150,000
$100,000
$100,000
$50,000
$-
$- FY'21 FY'22 FY'23 FY'24 FY'25

15
Milestones
Date Milestone

June 1, 2020 File for Loan

June 15,
Launch Website
2020

July 1, 2020 Lease Move-In Day

August 1,
Open For Business
2020
16
Team and Key Roles
Cassandra Stewart
CEO, Head Consultant
State Officer for WV DECA
4 time DECA ICDC Qualifier
2014 Top 20 ICDC Qualifier
3 Business Completer Graduate
President of Honor Society
4 year CCYM UMC in WV
Active leader within school and community

Future Hire Future Hire Future Hire

Sales Cashier, Consultant Sales Cashier Sales Cashier 17
 Location
16 Capitol Street, Charleston,
WV

I-64, I-77,I- 79 or bus route

Daily vehicle count of 3,000

2,178 SF land / 4941 SF

space

New roof, new heat and AC

Built in 1870 / Renovated in

2002

Accessible for patrons 18

Second
Floor
First
Floor
19
QUESTIONS?