AND

A&E Theme Song

With A & E
Ill learn a trade
I ll even earn my way
With A & E
Im reachin to the sky
With A & E
Ill be flying high!
A&E Theme Song

Sa A & E ng ALS
lahat tayo ay mag-aral
Sa A & E ay may pag-asa
Edukasyon na pangmasa
Sa A & E lahat kami
Sa A & E ay kasali
Ang A & E ay kaagapay
Sa A & E may tagumpay!
WHAT IS ADVOCACY?
It is an act of persuading people to adhere to a belief they may
not have held before.
It is a process of inducement to adopt, support, defend or
maintain a cause.
It involves organization of information into arguments and using
these arguments to persuade an audience to take action.
WHAT IS SOCIAL MOBILIZATION?
It is a collective action to implement what people have been
convinced about and persuaded to do.
It is getting people to plan, organize and implement a course of
action.

HOW DOES ADVOCACY RELATE TO SOCIAL

MOBILIZATION?

Advocacy and social mobilization are interconnected processes.

Advocacy persuades; social mobilization acts. Both derive strength
from mass support and volunteerism of participation.
Both terms are referred to as ADSOCMOB.
 What is Advocacy and Social
Mobilization in the ALS A&E System?

Begins with a sincere belief in and commitment

to the Project/Program being promulgated

Is the organization of information into

arguments used to persuade and audience
towards some attitude and predisposition and
action
 ?
raising community
awareness of existing
problems and needs in
the community ass they
affect daily life.

to improve the situation

using local or external
 ?
Generating and sustaining the
participation of all people in the
community or society
Facilitate and accelerate the
improvement of the situation
or quality of life
Through implementation
of the ALS A&E program
 Why the need to conduct ASM:

To create a conducive policy environment

To generate resources/ support for the
sustainability of Program
To legitimize program/project/activity
To develop leader-advocates who will
mobilize multi-sectoral and/or public support
for the program
PREPARING FOR ADVOCACY AND
SOCIAL MOBILIZATION

1.Understanding the issue (s) involved

2.Develop a sense of commitment to a

particular stand

3.Conduct situation analysis or environment

scanning to identify opportunities and
constraints
INITIAL GUIDELINES
IN DEVELOPING
ADVOCACY AND
SOCIAL
MOBILIZATION
STARTEGIES
1. Advocacy is a process rather than a event; it is continuing rather
than time-bound; recognizes the inter-relationship of issues; and
anticipatory of future-oriented.

2. Advocacy tools (i.e., information, education and communication or

IEC materials) are merely aids in the advocacy process; some
advocacy strategies do not need these tools.

3. Adequate, appropriate and relevant information is a key resource for

effective advocacy.
4.Well-defined and concrete messages (and images) are pre-
requisites to the development of effective advocacy strategies.

5.Images (visual) can effectively deliver messages with emotional

appeal. Images should inspire, energize, motivate and mobilize.

6.Messages (and images) addressed to specific audiences should

match the media channel and format to be used.

7.Advocacy strategies and tools should be culturally appropriate; the

use of indigenous strategies should be maximized.
8.Pre-testing of advocacy tools should be a
standard operating procedure.

9. Traditional advocacy and IEC materials should be

used creatively and innovatively to gather impact.

10.The win-win process (non zero-sum game) is

preferable than the win-lose process.

11.Begin with do-able strategies and build on

small success.

12.Success tends to build on success and it is

helpful to start out in a positive manner. Conflict at
an early stage creates more conflict.
Networking is the process by which various individuals,
groups, organizations and sectors exchange and share
resources to accelerate the achievement of common
goals and objectives. These resources may include
information, manpower, physical facilities, and even
funding.

Negotiation is a process of building on

common interests and reducing
differences in order to arrive at an
agreement which is at least minimally
acceptable to all parties concerned. Any
negotiation must therefore involve both
cooperation and conflict.
Social marketing
The pioneer in social marketing, Richard K. Manoff (1985),
defined the concepts as follows:

It is the application of commercial marketing principles to

advance a social cause, issue, behavior, product or service.

Legal marketing
Because the end results of advocacy are policies (including
laws) there is still a need to popularize these. This enables
the officials and the general public to become aware of these
policies and ensures that they are implemented and
followed. This process of popularizing policies and laws is
referred to as legal marketing.
 Social Marketing Campaign

It will mobilize communities in support of the ALS

A&E through:

Public forums/consultations in the expansion of

the program;

Lobbying the municipal/provincials to support the

implementation of the ALS A&E

Mobilizing Private Sector Funding and Support

Orientation-Advocacy Sessions with LCE and Other
Local Officials

The meeting may take any of the following formats:

Policy forum
One-on-one discussion
Sanggunian/development council meetings
Local board meetings (e.g., schools, and health)
LCE-community dialogue
Courtesy call-cum-orientation
Visit by national officials and donors
3. Information Education
and Communication (IEC)
Materials of various
formats are basic advocacy
tools.

Among the common IEC materials are:

brochure
leaflet
pamphlet
newsletter
poster
audio/video tapes
flipchart
flyer
manual
book/booklet/handbook
 HOW DO WE ADVOCATE TO A HOSTILE OR NON-
SYMPATHETIC LOCAL OFFICIAL?

Here are some strategies you can use to win to our side
hostile officials:
get backers from among his or her closest allies, including relatives
especially spouse, and advisers, who can influence him or her to
support the policy or program;

continue working to get his or her support by acknowledging his or

her authority and importance to the program or project;

Get his or her superiors (e.g. DILG secretary, provincial governor, or

town mayor) to explain to him or her the rationale for your cause
 Acknowledgment of Local
Authority and Leadership

Conduct courtesy call and orientation

meetings on the A & E programs/projects

Provide regular program/project updates

Invite local officials as resource

persons or guests of honor during special
events

Give local officials special roles such as

program/project managers or honorary chairpersons
Regular Lobbying
visit local officials offices
send fax, e-mail, or web page message
submit position papers, petitions, or resolutions
attend sanggunian sessions/hearings
send releases to the media
draft bills or ordinances

network with other concerned persons and groups

form a lobby group
get the support of local media to project the issue
as a popular cause and to force contending parties
to work together for the common good;

solicit the support of the community to the policy or

program; and

get a national directive that mandates support for

the policy or program.
Mass Media Coverage
Various media formats may be produced both at
the national levels for the advocacy.

These include the following:

News updates
Radio and television plugs
Broadcast commentaries
News features
Broadcast media interviews
Special features
Documentaries
News analysis
Special events
To effectively and efficiently achieve the ALS
A&E System ASM objectives, the following
strategies or activities are recommended:

Conduct of orientation workshops

Strengthening interagency mechanism
Setting up of a functional linkage and
network system
Formulation of a local ASM action plan
Coordination of all advocacy campaign for
the ALS A&E
To effectively and efficiently achieve the ALS
A&E System ASM objectives, the following
strategies or activities are recommended:

Development and dissemination of local IEC

materials
Launching of the ALS A&E System
Conduct of Special Activities
Conduct of community meeting
Linkages with the business sector and LGUs
Linkages with NGOs
What are the possible linkages of
ALS A&E with other ALS Programs?
Facilities
Articulation of ALS Programs
Technical Assistance
Financial Assistance for sustainability of the
Project
Skills training
Linkage with Business and Industry
Linkage with existing Programs of the DepED
What are some methods of
documenting important activities of
the ALS A&E?
The ALS A&E Report System
Contribution to local or national newspaper
or magazines on:
Project experiences
ALS A&E Partners profile
Profile of Learners served
Special features
Lifestyle Articles
Headline News
Photo Documentation:

Monitoring and evaluation fields visits

Interviews with ALS A&E Learners

Administration of NFE A&E Tests
Graduation/Completion Ceremonies
Photo Documentation:

Social Mobilization Activities

Development Activities
Conduct of Learning Session
Learning Centers Used
Learning Materials Used
Interviews with project supporters and
stakeholders
What Advocacy and
Social Mobilization
Materials have been
developed for the
NFE A&E System?
 Special
Community
Project Events
Site
Visits
Information
Existing Media Education and
Channels Communication
(IEC) Materials
 ALS A&E jingle
Ay, Ay, Ay, Ay, Ay A&E
A new way of learning for OSY and As
Ay, Ay, Ay, Ay, Ay A&E
Lets get ahead, learn and earn
You and Me
Ay, Ay, Ay,

Tune : Ay, Ay, Ay, O, Pag-ibig

The ALS A&E Slogan
The NFE A&E Motto
The NFE A&E Logo
 ALS TIME

TUNE
(Its a Small World)

Oh, its ALS again (3x)

Come together and come all
There is just one class
We enjoy so much
Where our mind thinks and
Our hands do a lot
Then the song that we sing
And the work that we do
We enjoy the ALS
Oh, its ALS again (3x)
Come together and come all
 The ALS A&E Rap Jingle

If you wanna be smart

And get to the top
A&E is the place to start
If you wanna be wise
See you income grow
A&E modules, thats how to go

This aint no jive

 Tune: LERON LERON SINTA
3X each action

Tayo Ikot
Lakad Lundag
Kembot Takbo
Sayaw Upo

Botika inom
Botiki ay (looks upward)
Bituka hawak tiyan
Group II

List down some Advocacy and Social

Mo0bilization Strategies, which you think,
will be effective in your community.

Explain how will you do it.

Write at least two Advocacy and
Social Mobilization messages which
can make people aware and realize
the importance of the BLP/NFE A
and E Program.
 Draw a draft of a sample
BLP / NFE A & E Poster.

What messages do your

poster convey? Explain the
message/s.
Role Playing of an ASM activity in NFE
A & E Program.
 The highest level of satisfaction one can get
is knowing one has given the best performance
Possible to every endeavor, be it big or
Small.

-Will ONeal
The WINNER is always a part of the answer
The LOSER is always a part of the problem
The WINNER always has a promise
The LOSER always has an excuse
The WINNER says - Let me do it for you
The LOSER says Thats not my job
The WINNER Sees an answer to the problem
The LOSER Sees a problem in every answer
The WINNER Sees a green near every sand trap
The LOSER Sees two or three sand traps near
every green
The WINNER says It may be difficult but its
possible
The LOSER says It may be possible but its
difficult
 STARFISH
While walking along the beach, a man saw someone in the distance
leaning down, picking something up and throwing it into the ocean.
As he came closer, he saw thousands of starfish the tide had
thrown onto the beach. Unable to return to the ocean during low tide,
the starfish were dying. He observed a young man picking up the
starfish one by one and throwing them back into the water.
After watching the seemingly futile effort, the observer said,
There must be thousands of starfish on this beach. It would be
impossible for you to get all of them. There are simply too many. You
cant possibly save enough to make a difference.
The young man smiled as he continued to pick up another starfish
and toss it back into the ocean. It made a difference to that one, he
replied.
 END
OF
PRESENTATION