Sistem Distribusi

Obat RS
Sistem Distribusi yang Efektif &
Efisien
Mencegah Resep Keluar dari RS
 Porter Five+ Forces (Industry Analysis)
Potential
Entrants

Threat
of new
Relative entrants
power of
Other unions, Industry
Stakeholder governments, Competitors Bargaining
etc power of
s
buyers Buyers

Rivalry Among
Suppliers Existing Firms
Bargaining
power of
suppliers Threats of
substitute
products
or services
Substitutes
BSC Framework
Long-Term
Productivity Strategy Shareholder Value Growth Strategy
Financial
Perspective
Improve cost Increase Aset Expand Revenue Enhamce
structure Utilization Opportunity Customer value

Customer Value Proposition

Customer Quality Availability Partnership
Perspective Selection Service Brand
Price Functionality
Product/Service atributes Relationship Image

Operation Management Customer Management Inovation Processes Regulatory and Social

Processes Processes Processes
Internal
Supply Selection Opportunity ID Environment
Perspective Production Acquisition R & D Portofolio Safety and Health
Learning and Distribution Retention Design/Develop Employment
Growth Risk Management Growth Launch Community
Persepective

Human Capital

Learning and Information Capital

Growth
Persepective Organization Capital
Leadership Alignment Teamwork
Culture
 Input Process Output

Sistem Proses Layanan Customer Puas

Value Deliver Business Resep masuk
Process
Interaksi dengan
customer
Siapakah Customer Kita?
Distribusi Obat di RS

Distribusi Distribusi
Rawat Inap Rawat Rajal

Dokter Pasien
Perawat
Pelayanan yang Memuaskan
Customer
Pelayanan yang mampu memenuhi bahkan
melebihi harapan customer

Mind
Heart
Spirit
 Flower of Service
Christopher Lovelock, MIM
Information
Consultation

Order taking
Hospilatily

Core
Payment
Safe keeping

Exception
Billing
Diskusi
Aspek layanan apa yang diharapkan pelanggan?
Obatnya: 4T1W
Pasien: informasi, cepat,harga terjangkau, tempat
nyaman, keramahan, ketersediaan obat,
kebebasan memilih obat gen/paten, obat
berkualitas (asli), tidak berbelit, fasilitas
pendukung (ATM), pembayaran
Farmasi: promosi
Internal cust: info DRP
Falsafah Flower Service

A company cannot rely on their core products

as a competitive advantage. Now days, it is
not difficult for new companies to imitate
your core product
Core Service Pelayanan Obat di
RS
Deliver Medicine
Deliver Medicine
Tothe
To thePatient
Patient

Perbedaan dg kompetitor?
Sistem Distribusi Obat
Individual Prescription
Individual
Prescription
Ward Floor
Ward
Floor Stock
Stock
UDD
UDD

Kombinasi
Kombinasi
er ap an
e n
an : P linik
k ung asi K y
Du Farm rm a c
ha
a r dP
W
Good system
Good system design
design Effective Drugs
Effective Drugs
++ = Distribution
Distribution
Good management
Good management

Maintain a constant supply of drugs

Keep drug in good condition throughout a
distribution process
Minimize drugs losses due to spoilage/ expire
Maintain accurate inventory record
Rationalize drug storage point
Reduce theft & Fraud
Provide information for forecasting drugs need
Performance Monitoring
Supply of drugs? constant ?
Drug condition along the distribution
process?
Drugs losses due to spoilage/ expire?
Inventory record? Accurate?
Theft & Fraud?
Information for forecasting drugs?
 Kombinasi: FS (kit,tetap) kontrol FA+ IP,
melihat kondisi ruangan, kelas I/VIP: UDD
Konstan: depo farmasi
Mengingat kondisi tenaga
 ODD
FS: emergency malam ICU,ICCU
IRD:IP cek setiap hari
 Kombinasi: FS (IGD)+IP
IBS: paket
Sistem retur
Pengecekan harian
Design
Lihat landscape RS: vertikal/horisontal
Dukungan manajemen RS & petugas
kesehatan lain (tangible, intangible aspect)
Satisfy our customer (internal, external
cust)
Communicate with them
Lihat resources yang dimiliki: sarpras,
dana, SDM
 Pilihan sistem (Drug Mngt Supply: tehnik)
distribusi:
Ranap: IP, WFS, UDD
Rajal : IP
Execute strategy
Mark Plus:
Myths Regarding Loyal Customer
1. Loyalty is the primary goal of the company
2. Co should include customer reference,
behaviour , need
3. Co with loyalty program will be able to keep
customer
4. Customer become less sensitive toward price if
they are already loyal
5. When employee are satisfied, then Cos
customer will be satisfied and loyal