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Related to biology?
Reward seeking.
Impulsive.
Easily bored.
Risk takers
Gregarious
Push the limits
Act out
Social factors
Alcoholism high in
some cultures:
Americans, Swiss,
Irish, Poles.
Low in others:
Chinese, Greeks,
Orthodox Jews
Alcoholism is low in cultures where
Children learn alcohol
is a beverage.
Served in dilute forms.
Abstain okay.
Parents model
moderate drinking
Getting drunk not seen
as comical.
Everyone knows
ground rules.
Alcoholism is higher in cultures where
No ground rules.
Mixed messages from different
individuals and groups.
Getting drunk okay? Funny?
Heavy drinking is encouraged.
Drinking a sign of masculinity or
adulthood.
Media images of alcohol
Ireland has highest
heavy drinking rates
in Europe.
Youth bombarded
with alcohol ads.
Have begun to
restrict advertising.
Change the culture.