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HISTORY OF INDIAN FOOTBALL

Origin in India: Mid-nineteenth Century; Introduced by British soldiers.

Calcutta FC established in 1872, Initially a rugby club, switched in 1894.

Mohun Bagan Athletic Club First Indian team to lift theIFA Shield in 1911.

TheIndian Football Association(IFA) was established in Calcutta in 1893

All India Football Federation, Formed in 1937.

GLORIOUS EVENTS IN INDIAN FOOTBALL

India qualified by default for the1950 FIFA World Cup.

India picked up the gold in the firstAsian Gamesin 1951

First Asian Country to reach semi-final inMelbourne Olympicsfootball in 1956

In 1962, India again picked up the football gold in the Asian Games.

19511962 is usually considered as


"golden phase" of Indian football.

DECLINE OF INDIAN FOOTBALL


REASONS:

Reluctance of Bengali Footballers to leave the country

Lack of knowledge about latest trends in international soccer

Misplaced bravado has cost Indian soccer dear in the long run

Paucity of the infrastructure

Increase in cricket affinity

Fund crunch and general lack of football coverage in the sports channels

OPPORTUNITIES IN INDIAN FOOTBALL


If foreign entities come and invest in India with the aim of making profits
quickly, it may not work. But if they invest with a long-term vision to develop
Indian football, they will reap rewards. Investing in Indian football is investing
in the future. Investing in Indian football now is banking on future value at a
discounted price, given the fact that the future for the sport is bright in the
country. ---- Kushal Das, General Secretary, The All India Football
Federation

OPPORTUNITIES IN INDIAN FOOTBALL

With a billion-plus strong population, India has a market for sports other
than cricket
Young generation embracing the sport like never before, football is poised
to have its breakout moment in India
Much also needs to be done towards improving the marketability of our
domestic teams, players, matches and tournaments
Developing better infrastructure and giving top quality exposure and
learning paths for our coaches and referees
Grassroots level coaching programs, and opportunities for aspiring
footballers to gain exposure to quality training and competition

RECENT DEVELOPMENTS
FIFA:
FIFA signed a ten-year MoU with the AIFF to provide technical and strategic
assistance in the latter's 'Lakshya' project, which aims to ensure that India
qualifies for the FIFA World Cup in 2022
FIFA granted $400,000 for setting up 2 Technical centre in Bangalore and
Gangtok

AFC:

Vision Asia is the AFC's comprehensive continental development


programme that works on all 11 important elements of football including
refereeing, coaching, marketing and media

RECENT DEVELOPMENTS

IMG-Reliance invested 140 million (estimated) for Rights of National Federation

Investment of more than 5o million for Club, Academy, Tournament Match, School League
and National Team.

The total sponsored amount for Indian football is more than 40 crore.

India is the new China. Major clubs interested in India.

Sportswear market ~ 300 MN, UK-India Business Council estimation(2010)

Majority of developmental investment rather than commercial

Benefitting India at Grassroots level

FOOTBALL - GRABBING THE EYE BALLS!


Viewership and Broadcasting:

The FIFA World Cup: Viewership 34 million,2002 and 63 million,2010


Number 1 among non-cricket sports, TAM Media Research, India
155 MN viewers in the country and 55% of them watch domestic leagues.
Market of 1.2 billion people with an economy growing at a rate of 8% per
year.
Viewership for Euro Cup 2012 grew by 28% from the 2008 Euro Cup till the
close of the semi-finals, according to TAM Media Research.

FOOTBALL - GRABBING THE EYE BALLS!

Advertisers included Airtel, Coca-Cola, Samsung, Nokia, Hero Moto Corp,


Sony, Titan and Vodafone.

Bollywood Connection:
Shahrukh Khan, the king of Bollywood and super star expressed desire to
own 50% stake in 3 times I-League Champion Dempo Football Club.
Ranbir Kapoor who is huge FC Barcelona Fan and Brand ambassador

Promotional campaign of Change the Game as a brand ambassador of PepsiCo


T20 Football campaign in all the major cities of India.

Abhishek Bacchan, John Abraham and Salman Khan also has come out
publicly supporting the people's game.

SUGGESTIONS

Promoteit. Nothing works better than taking the game to masses.


Make itattractiveas acareerso there is less family pressure to quit
football after school/colleges.
Investin few good stadiums and training academies.
Let us get a few committed professionals to work with
andtrainourcoaches(and not players).
Huntfortalentat all levels.
Aless corruptandmore professionalfootball body

THANK YOU

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