The Great India Place

About GIP, Noida

Builder- Unitech Group.
Designed by Callison Inc. the interior theme
is "shoppertainment", which integrates
shopping and entertainment in the same
premises.
Location- Sector 38A, right at the entrance
of Noida.
Area 15 LAKHS sqft.

Floor Plan

USP of the Mall

A huge space for target audience to relax
outside the mall make this mall unique
from others.

Retail Atmospheric
Atmospherics is
referred to as a stores
physical characteristics
that are used to
develop the retail unit
image and draw
customers. It describes
the physical elements
in a stores design that
appeals to consumers
and encourages them
to buy.

Key components of Retail

Atmospherics

External

Internal

Store
Layout

Visual
Merchandising

External Atmospherics

Entry
Main Gate.
Parking Lot
Lighting
Surroundings
Location
Catchment Area

Entry

Main Gate

Parking
Parking is best done in the basement as it
is connected by lift to all floors and has a
step free route till the lifts

Lighting

Surroundings

Catchment Area

Internal Atmospherics

Display
Interior Lighting
Aroma
Signage
Flooring
Colors
Music

Display

Interior Lightings

Signage

Flooring

Colors

Music

Store Layout

Visual Merchandising
It is defined as the presentation of
products in order to sell them. The initial
point of interaction with a potential
customer in the window displays of the
store front. It includes various aspects
such as: store floor plan, store windows,
signs, merchandize display, space design,
fixtures and hardware, and the elements
that come with it- which may be all too
many to mention.

Big Cinema- 6 Screen Multiples

Escalators & Lifts

Food court

The food court is a bit stylish, although the chairs and tables
are all place close together and can get cramped. You have a
central dome and a circular area around which the chairs are
arranged, and on one side, you have the food court options,
while on the other side, you have a vegetarian restaurant called
'Yatra'.
The food court has a variety in terms of Indian (South and
North Indian) along with Chinese, Mexican, sandwiches, pizza,
burger and other such food. You get a variety of drinks over
there (all non-alcoholic).
And then there is the Yatra restaurant, where you have a
vegetarian thaali. Here you actually get to sample 2 types of
vegetarian cultures, and you can really enjoy the food. Quantity
is unlimited, and it costs around Rs. 150 on weekdays and Rs.
170 on weekends, and is a good place to eat.

Food Court

Kids Zone

Safety

Activities inside the Mall

Amusement Park

Competitors

Thank You
Sumitted by: Archita Dey & Anil Kumar