Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Abhimanyu Gulati
071/2015
INTRODUCTION
Flipkart is an e-commerce company founded in 2007, by Sachin and Binny Bansal
It operates exclusively in India, where it is headquartered in Bangalore,
Karnataka.
It is registered in Singapore, and owned by a Singapore-based holding company.
According to Alexa Internet, Flipkart's website is one of the 10 most visited
websites in India.
Flipkart has launched its own product range under the name "DigiFlip", offering
camera bags, pen-drives, headphones, computer accessories, etc.
Legally, Flipkart is not an Indian company since it is registered in Singapore and
majority of its shareholders are foreigners.
Because foreign companies are not allowed to do multi-brand e-retailing in India,
Flipkart sells goods in India through a company called WS Retail.
Other third-party sellers or companies can also sell goods through the Flipkart
platform.
INTRODUCTION
Morgan Stanley Mutual Fund Trust, a mutual fund investor in Flipkart Ltd marked
down the value of its Flipkart shares to $87.9 per share as of 31 March from $103.97
per share as of 31 December. The December value marked a 27% fall from $142.24
per share in June 2015.
In May 2015 Flipkart was valued at $15 billion, May 2016 flipkart valued at
$9.39 billion.
Flipkart owned Myntra acquired Jabong.com.
The mission of Flipkart is to provide their customers a memorable online shopping
experience.
ORGANIZATIONAL STRUCTURE
Primary Company
Sachin Bansal
Jungle Ventures
Bonobos, Inc.
Aditya Agarwal
ENTREPRENEURSHIP
Over the past few years, an increasing number of Flipkart employees have adopted different entrepreneurial paths,
finding launch pads in the company.
Ankit Nagori, previously chief business officer, cofounded fitness startup CureFit this year, Akshay Lal started
crowd
sourcing platform Playment, Arpit Dave co-runs food ordering startup Runnr.
At a time when Flipkart is fending itself against a aggressive player like Amazon India, valuation markdowns and
exits of senior employees while also having to let go of hundreds of employees, this ex 'Flipkart employees,' as the its
former employees-turned-entrepreneurs have come to be known and are offering an online market place.
But on the other side this also means losing some bright minds but as in the case of PayPal, InMobi and
MakeMyTrip that have brewed similar drives toward entrepreneurship, Flipkart gains for its business and culture.
That in turn could potentially attract more smart, young people to the company.
RECOMMENDATIONS TO FLIPKART
Enter new international markets and neighboring countries which is either un-served or untapped.
strategic alliance with international brands and suppliers i.e. sourcing and routing the international products in the
domestic products &vice versa.
Increase bulk selling and reach to student customers by ties with educational institutes for academic curriculum
supplies.