Documentos de Académico
Documentos de Profesional
Documentos de Cultura
CONTENT STRATEGY
AT AYOJAK
OWNER/MANA
GER
HEAD
BAKER
DECORATOR
SALESMAN/
CASHIER
BAKER
ASSISTANT 1
DECORATOR
ASSISTANT
SALESMAN 1
BAKER
ASSISTANT 2
SALESMAN 2
HEAD BAKER
ASSISTANT
BAKER 1
ASSISTANT
BAKER 2
DECORATOR
DECORATOR
ASSISTANT
SALESMAN/
CASHIER
SALESMAN 1
SALESMAN 2
OWNER/
DIRECTOR
Location
1
Manager
aker 1
Baker 2
Decorato
r
Assistant
Head
Baker
Location
2
Manager
Logistics
Manager
Salesman
/ Cashier
Salesman
1
Salesman
2
Head
Baker
Baker 1
Baker 2
Decorato
r
Assistant
Salesm
/ Cashi
Salesman
1
Director /
Owner
Logistics and
Marketing
manager
Finance Manager
Area
manager 2
Area
manager 1
Store
manager 1
Store
Manager 2
Store
manager 3
Store
manager 4
Store
manager 5
Kitchen staf
Kitchen staf
Kitchen staf
Kitchen staf
Kitchen staf
Housekeepin
g staf
Housekeepin
g staf
Housekeepin
g staf
Housekeepin
g staf
Housekeepin
g staf
Order Taker
Order Taker
Order Taker
Order Taker
Order Taker
cashier
Cashier
cashier
cashier
cashier
Managin
g
director
C.F.O.
C.M.O.
C.O.O.
Managing
Director
Purchase
manager
C.F.O.
C.M.O
C.O.O
State
manager 1
State
manager 2
State
manager 3
Area
Manager 1
State
manager 4
Area
Manager2
State
manager 5
ABOUT AYOJAK
Established in 2007, in India and the United Kingdom
Online Event Management Product Solution by Signure
Technologies Limited
Products :
SERVICES &CLIENTS
SERVICES:
End to end solution; creation of event web page, ticket sales, collation
of attendee information, event promotion on social media, and
customer support for booking tickets online
CLIENTS:
CURRENT PRODUCTS
AYOJAK TICKETING
UPCOMING PRODUCTS
AYOJAK CONFERENCE
BUSINESS MODEL
CHANNEL
VALUE
ADDITION
CHANNEL
VALUE
ADDITION
COMPETITORS
EventAvenue
MeraEvents
DoAttend
BookMyShow
Eventnu
Unrelated Competition- Facebook & LinkedIn
MARKETING
DIRECT MARKETING
MARKETING
SOCIAL MEDIA MARKETING
CONTENT STRATEGY
Crucial aspect of any social media presence
Facebook - promote events and create awareness regarding Ayojaks
products
Twitter - promote events, interact with community members and provide
customer service
Blog - promote Ayojaks products exclusively; some posts related to
events and others were generic
Despite these eforts, Ayojak has issues with engaging customers on
these platforms
RECOMMENDATIONS
return the social media department in-house, so that there is a greater connection
between what is going on in the company and the social media content that is produced
increase content that focuses on the customer on the Facebook page (this could possibly
be accomplished by posting more contests and quizzes) personalised, interactive,
integrated and authentic content
increase content that focuses on the brand on Twitter
establish a clear and concise posting calendar for each month to increase consistency
expand social media presence to Pinterest, YouTube, LinkedIn in order to better reach
potential B2B and B2C customers
transition the corporate blog to a video blog
Evaluate user engagement by evaluating metrics