HYDROGEN POWERED CAR

Development Phases

CONTENTS
Idea Generation
Idea Screening
Concept Testing
Business Analysis
Development
Test Marketing
Commercialization

STEP 1
IDEA
GENERATION

WHY AN ALTERNATIVE TO
PETROLEUM ?
The major concerns in the transport sector can be enumerated as
follows:
Growing gap between demand and supply of petroleum.
Oil intensification of Indian economy due to declining selfsufficiency in oil and increasing oil demand.
Inadequate

development

of

eco-friendly

energy

sources

including hydro and renewable energy.

Urgency for containing environmental pollution caused by
burning of fossil fuels and biomass energy.

WHY HYDROGEN ?
Hydrogen has significant potential as a clean energy source for
broad range of applications including power production and
transportation.
Renewable electricity is used to produce hydrogen gas through
electrolysis of water, and use it as fuel. Thus it acts as an
energy carrier, to store energy for use in transportation.
Hydrogen has the further advantage of being a zero-emission
fuel too as it is carbon-free.

TRANSITION TO HYDROGEN
Present Scene :
Petrol /Diesel /CNG based
Automobiles
Intermediate Stage :
Electric & Hybrid Vehicles
Ultimate Objective :
Environment Friendly
Hydrogen Based Vehicles

STEP 2
PROSPECTS & TARGET
MARKET

PROSPECTS FOR H2 CAR

Company

capabilities

to

produce

&

market

the

product : The Production & marketing can be done with ease

due to the novelity in the product.

Nature & wants of Buyer : These days people are aware of

the necessity for eco friendly alternatives. So H 2Car will be
readily accepted.

Market Size & Product Price : Considering the huge Indian

automobile market, the market size is huge and pricing will be
set so as to be easily accepted by the public.

STEP 3
CONCEPT DEVELOPMENT
& TESTING
FEASIBILITY ANALYSIS

CONCEPT TESTING
The car will be powered with a 886cc engine which will derive
its power from the fuel cell system that is attached to the
hydrogen tanks. Hydrogen so required can be produced as
follows:
Thermal Processes
Gasification of Coal,
High-temperature

Water

Splitting (Solar & Nuclear)

Electrolytic Processes
Electricity
renewable

from

sources

wind, solar,etc
Photolytic Processes

like

STEP 4
BUSINESS ANALYSIS

Part One - Overall:

Target Market
Planned Product
Positioning
Sales & Profit Goals
Market Share

Part Two - Short-Term:

Products Planned Price
Distribution
Marketing Budget

Part Three - Long-Term:

Sales & Profit Goals
Marketing Mix

STEP 5
PRODUCT
DEVELOPMENT

ECHNICAL SPECIFICATIONS
Overall Length

3490mm

Overall Width

1435 mm

Overall Height

1460 mm

Kerb Weight 1010 kg

Displacement (cc) 886 cc
Power

92 PS @ 5500 rpm

Torque 110 Nm@4200 rpm

Transmission Type
Manual

The car will be produced in Chennai plant.

Gears/Speeds

5 Gears

The interior space will be 20% more than a Maruti 800.

Low price with new design attracts comparing to other cars plus
EcoFriendly

Standard

Deluxe

Luxury

AC

NO

YES

YES

Power Windows

NO

NO

YES

Power Steering

NO

YES

YES

ABS

NO

NO

YES

Airbags

NO

NO

YES

Leather seats

NO

NO

YES

Music System

NO

YES

YES

STEP 6

TEST MARKETING

Standard
Test Market
Marketing campaign
in selected townships
and cities.

Controlled
Test Market
A few stores that have
agreed to carry new
products for a fee.

Simulated
Test Market
Test in a simulated
shopping environment
to a sample of
consumers.

STEP 7
COMMERCIALISATION

COMMERCIALISATION
H2 has to cross all Political & Technical Barriers before it can be
commercialized in the market
Establishment of hydrogen gas pipeline network in various areas
through MoUs with major fuel providers like IOC.
The cost of the car can be reduced in the coming days via
technological advancements in hydrogen powered IC engines.
Our main strength comes from our Marketing ,R&D
Departments.

and Planning

H2 will be placed in the following range :

H2 Standard : 2.89 lakhs
H2 Deluxe : 3.14 lakhs
H2 Luxury : 3.59 lakhs

REFERENCES
Hydrogen based transportation System, Dr.R.K.Malhotra, R&D,IOC
Towards Hydrogen Economy In India , Dr.S.K.Chopra, Ministry of
Non Conventional Energy Sources, Govt. of India
http:// www.wikipedia.org
http:// www.google.com

Thank You

Presented by :

Shaik Mohamed Ashfaaq

P Naresh Kumar

II B.Tech
Mechanical