A Case OF KRRISH :

Globalization of Production
And Markets of Indian Motion
Pictures

Sapna Wadhwa:11303810
Bhawna Panchal:11303618
Dhruv Kumar:

Analysis
The case study is all about the global business of Indian film
industry.
This case will help in learning management practices,
global management of business and global factors of
production.
NRI across world are customer of global released of Indian
movie.

Introduction
The History of cinema
Globalization
Film making process
Production
Location

Indian Film Industry

Bollywood is the one of the old movie making industry
Divided in 4 major ages on the basis of its development
Estimated to be around USD 1.5 billion with an average
growth rate of 15%
Indian globalization has helped the industry in multinational
market

Globalization
Globalization is a process of interaction and integration among
the people, companies, and governments of different nations,
a process driven by international trade and investment and
aided by information technology.

Cont..
Demand of Indian movie in 156 country
In 2006 , 1090 films are produced
Annual growth rate of Indian Film industry 12.6%
Globalization of Indian film industry began in 20th century
Worldwide success of DDLJ showed the new market of
Indian films

KRRISH MOVIE

 Krrish is only Indian movie which show Indian Superhero in

Mix style
Krrish movie is the best example of Globalization in Indian
movie so far
This the first Indian movie which used latest technology which
being only used in Hollywood movie.

Cont..
Rakesh Roshan took the advantage of global factor for
making this movie successfull
The strategy of krrish was so simple to treat the world as a
one market
Rakesh Roshan chose world best experienced team to
direct and shoot this movie in different different countries.

Film making Process

Process of making Film is a systematic process which
followed by several steps after getting idea in story and cast
of film
Preproduction
Production
Postproduction

Globalization of Krrish
Due to competitiveness advantage the 60% of the movie
made in Singapore.
Action Director Tony from china
Austrailan Sound effects
Premiere shows were organized in Dubai
International media link
Target international cinema hall
Faced competition with superman return and world cup
football

Cont
Payment in dollar mounted the cost of the movie
A deal with STB provide all permission insurance all needed
thing to team in advance
Distribution system of movie was in overseas market was
excellent
International media was supported
Promotion of movie in india as well as abroad through TV
channels

How has Film Industry Evolved

through Ages?
1920-1950:-The early days of indian cinema
1950-1960:-A golden age of Indian cinema
1970-1980:-The angry young man awakens
1990-2000:-Bollywood gains global popularity

1920-1950:-The early days of indian

cinema
Those days was starting days of Indian cinema. At that time
in 1913 the first Indian silent film Raja Harishchandra was
produced by Dhundiraj Govind Phalke who is known as Dada
Saheb Phalke. The most remarkable thing that happened in
Indian film industries was in 1931 ,when indias first talkie ,
Alam Ara ,directed by Ardesh Irani was realesed. Ist colour
film was Kisan Khaniya in 1937.

1950-1960:-A golden age of Indian cinema

All time most popular films was produced during this period
like Rajkapoors Awara in 1951, Guru Dutts Pyaasa in 1957,
Kagaj ke Phool in 1959. Also some most momentous films of
this period were Mughaleazam, Sahib Biwi aur Ghulam,
Guide, etc.

1970-1980:-The angry young man awakens

This decade was dominated by artist like Rajesh Khanna,
Amitabh Bachchan, Dharmendra, Manoj Kumar, Hema
Malini, jaya Bhaduri, etc. Films like Sholey, Deewar,
Pakeeza, Abhimaan, golmal, Aanand are some of the most
significant films of this time.

1990-2000:-Bollywood gains
global popularity
Romantic, musical, family centric films were produced in this
decade. Sharukh Khan, Aamir Khan, Salmaan Khan, Kajol,
Rani mukharjee,etc. dominated the Indian film industry.

How did the project (Krrish)

created taking into consideration
Indian Diaspora aboard?
NRI like to watch technology based movie eg- Superman,
Spiderman, Ironman etc.
already success movie in global market showed a new path
and dimension to indian film industry
Globalization open the gate into enter the business of global
market and makes movie with foreign technology and people
and gained good expeirence

How did Mr. Rakesh Roshan used two countries

competitiveness for the project(india and singapore)
Government permisiion for shooting
Among the asian states singapore is indias largest
trading,investment and export partners.
Singapore corporate tax rate is one of the lowest in asiapecific.

What are the globalization factor that influenced the production

of krrish in singapore?how many countries representatives
helped in creation of mega success film krrish?

Economical factor
Political factor
Technological factor

COUNTRIES REPRESENTATIVES
Austraila-sound effect
China-action director
Singapore-location
India-action director
America(Los angles)-special effect

Conclusion
globalization is good as well as bad also

Any Queries??

THANK YOU