st India Hotels (EIH) Ltd

COMPANY BACKGROUND

• M.S. Oberoi established East Indian

Hotels (EIH) in 1949 and is the flagship
company of Oberoi group.
• The East India Hotels Ltd now popularly
known as Oberoi Group, operates 28
hotels and three cruisers in five countries
under the luxury ‘Oberoi’ and five-star
‘Trident’ brands.
• The Group is also engaged in flight catering,
airport restaurants, travel and tour
services, car rentals, project management
and corporate air charters.
• It owns the second largest chain of hotels in
 MISSION & VISION


   MISSION:
 Our Guests
We are committed to meeting and exceeding the expectations of our guests
through our unremitting dedication to every aspect of service.

Our People
We are committed to the growth, development and welfare of our people
upon whom we rely to make this happen.

Our Distinctiveness
Together, we shall continue the Oberoi tradition of pioneering in the
hospitality industry, striving for unsurpassed excellence in high-potential locations all
the way from the Middle East to Asia-Pacific.

Our Shareholders
As a result, we will create extraordinary value for our stakeholders.
 
VISION:

• We see an organization which aims at leadership in the hospitality industry by

understanding its guests, and designing and delivering products and services
which enable it to exceed their expectations.

MANAGEMENT OF EIH
• Mr. P.R.S. Oberoi is the Chairman and
Chief Executive Officer of EIH
Limited, the flagship company of
The Oberoi Group.
• He is also the Chairman of Oberoi
Hotels Private Limited, the major
shareholder of EIH Limited.
• Mr. Oberoi is the son of late Rai
Bahadur M.S. Oberoi, the founder of
The Oberoi Group.
 East India Hotels Ltd. -
 Oberoi group


 


Business hotels
leisure hotels
The Oberoi, New Delhi The
Oberoi Amarvilas
The Oberoi, Mumbai The Oberoi Rajvilas
The Oberoi, Bangalore The
Oberoi Udaivilas
The Oberoi Grand, Kolkata The
Oberoi Vanyavilas
 The
Oberoi Cecil, Shimla


Mena House Oberoi

 The Oberoi, Bali
 The
Oberoi, Lombok
LOCATION OF EIH
 GROUP HOTELS
•
 TRIDENT HOTELS:
 Trident Hotels are located in India's prime
business locations as well as some of the most culturally
rich and exotic locations.
 

MAIDENS HOTEL:

 Maidens Hotel is one of Delhi's oldest hotels, built in

the early 1900s and has retained its colonial charm and
architecture. Late 19th century architectural elegance is
reflected in the classical rooms and the elegant restaurants.
CLARKE’S HOTEL:

 Clarke's Hotel embodies the elegance and charm of

yesteryear, with modern conveniences of today. Located on
Shimla's main promenade - The Mall, you are immediately
welcomed into a warm and graceful environment.

•
 COMPANY’S GROWTH
INITIATIVES
MANAGING NEW PROPERTY:


 In January 2004, the company started to manage new

property, ie Trident Hilton in Gurgaon. This property is a business
hotel with resort ambience. With its proximity to national and
international airport and New Delhi being the capital of our
country, it has received a good response.
 
STRATEGIC ALLIANCE:

 

 In March 2004, the company signed an agreement with

Hilton International to cobrand its Trident hotels in India. According
to the agreement, the company would continue to manage and
operate all Trident Hilton hotels. While Hilton would undertake
international marketing, promotion and reservations through their
network, this alliance would bring international brand, expertise
and marketing resources of Hilton Group to it’s Indian counterpart.

•
CONTD.
RE-BRANDING HOTELS:
 The management had decided to rename
“Vilas” hotels as The Oberoi Rajvilas, The Oberoi
Amarvilas , The Oberoi Udaivilas, etc. Re-naming was
done in order to remove the misconception from mind
of customers that the Vilas hotels were separate from
the Oberoi brand. This re-branding would strengthen
the reach of the Oberoi brand in the world market.


INTERNATIONAL MARKETING: 
 The company is strengthening its marketing
efforts across the globe. To optimize brand recall, the
company has retained specialized public relations
companies in United States and Europe. The group has
strategic relations with the leading hotels and small
luxury hotels of the world, to help them in marketing
and assist them in distribution.
 MARKETING
STRATEGIES
•
• They provide reservation facilities through
toll free numbers and online registration.
• Oberoi Hotels & Resorts has partnered with
India’s certified airlines to make
customers satisfaction
• They promote their service through mileage
point which provides customers and
travelers some offers depending on their
points.
• Providing special offers such as HIMALAYAN
Adventure, exotic honeymoon, exotic
vacations, Business travel plus and some
 ACHIEVEMENTS


• Oberoi Hotels & Resorts has been ranked the best hotel chain
(outside the US)
in Condé Nast Travellers 2007 Business Travel Awards readers’
survey.

•
• Oberoi Hotels & Resorts has been ranked the best hotel chain
(outside the UK)
in The Guardian, Observer and guardian.co.uk Travel Awards
2008 readers’ survey.

•
• Three Oberoi hotels were ranked amongst the six best in the world
by the readers in "Travel + Leisure World’s Best Awards 2008". 

•
• "The Oberoi Rajvilas", Jaipur; "The Oberoi Udaivilas", Udaipur and
"The Oberoi Amarvilas", Agra were rated 2nd, 4th and 6th best
FINANCIAL STATUS:


• Total Revenue - Rs. 1073.06 crores( Rs. 1155.11 Crs

).
• Profit before Tax - Rs. 273.26 crores(Rs. 349.84
crores).
• Profit after Tax - Rs. 170.44 crores (Rs. 217.23
crores).
• The Company had declared a Dividend of Rs. 1.20
per share.

CONCLUSION:
 East India Hotels Ltd now
popularly known as Oberoi is well
known for its services and facilities
providing in hotel and hospitality
industry. Its playing an important role
in promoting Indian and world
tourism.
•