Securities and

Exchange Commission
of Pakistan

SECP

SECP established under the SECP Act, 1997 became operational in

1999 as successor to the Corporate Law Authority

It is mandated to administer and enforce laws pertaining to;

Corporate sector
Capital market
Non-Bank Finance Companies (NBFC) sector
Insurance sector

SECP Act 1997 lays down oversight (Policy Board) and internal
structure (Commission) of SECP

INVESTOR EDUCATION PROGRAM

Investor Education: Financial

Inclusion

Share of Population with Formal Financial Access

(%)

14% in Pakistan (Lowest in the

Region)

Regional Comparison
Indicator
Population

# of
Investors
Insurance
Penetratio
n
# of CIS
Unit
Holders
Participant
s of
Pension
Funds
Savings
Rate
Literacy
Rate

Pakistan
Turkey
Bangladesh
187,000,00 73,722,988 158,570,000
0
194,000
4,132,704
2,804,629
(.13%)
(5.6%)
(1.77%)
0.7%
1.28%
0.94%

Thailand
66,870,000
3,050,000
(4.6%)
4.1%

140,000
(.075%)

3,626,017
(4.9%)

N/A

1,550,000
(2.3%)

2,000
(.001%)

2,638,310
(3.6%)

N/A

3,400,000
(5.1%)

13.8%

12.7%

19%

30.7%

56%

90.8%

48.8%

93.5%

180
Million
Populatio
n0 Million
3
Internet
Users
15 Million
Mobile Web
Users

11 Million
Global ranking is
27
2 Million
9th most visited
website

PAKISTAN
20th largest
country
on internet

Facebook
Internet
Penetratio
16.7
Penetrati 36% n of
%
on
Internet
Facebook
Users
Penetration
6.1% of
Total
Population

TARGET MARKET

Youth,Sch
ool&
College
students

Non
Resid
ent
Pakist
ani

Salaried
Class

Professi
onals

Traders
and
Business
men

INVESTOR EDUCATION PROGRAM

Objectives
I.

Educate and create awareness amongst general public about

saving and investment including financial planning and budgeting

II.

Increase awareness about the financial markets (capital market,

non-banking financial and insurance sectors) and how to go about
making an investment

III.

Educate target groups about different financial products; risks

involved; rights and responsibilities and investor protection
services

IV.

Build investor confidence in capital market, non-banking financial

and insurance sectors.

INVESTOR EDUCATION PROGRAM LOGO

PROGRAM NAME & TAGLINE

Jama Punji
Jamapunji, an urdu word meaning all savings. The
term is mostly used in connotation of lifelong
savings of an individual. The mid age group of the
target audience take this word as life-long savings
and the younger group identifies the term as
savings till date.

10

FEATURES OF IEP
Under the IEP, education would be imparted through:
Digital Means :
Web Portal
Mobile Applications

SMS

Social Media

Physical Interaction
Seminars, Investor Days, Workshops

11

Digital Means
WEB PORTAL
The Web Portal, through subscription by participants, shall be a source of data to
tap potential investors and deepen the capital market of Pakistan.
The Web Portal shall be interactive, user friendly and dynamic.
Some of the features of the Web Portal include the following:
Public/ Private Member Area
Education Center
Mock Trading Platform
Risk Profiler & Scam Meter
Quizzes & Games
Publications
News & Alerts
Live Chat Window
Media Center (Documentaries, Videos, Webcasts & Podcasts)
Poll and Surveys
SMS SHORT CODE/MOBILE PLATFORM

PTA approved mobile short code service in multi language

connect with existing/potential investors & insurance consumers
promote investor & insurance education awareness & protection
campaign.
provide a platform to report complaints.
Investor alerts/notifications/news

12

Digital Means
MOBILE APPLICATIONS

Mobile applications shall be developed and made available to

registered users. Features include:
Scam meter
Branch locator
Verification of market participants
Games
SOCIAL MEDIA

Investor Education Web Page Setup & Design

Facebook , Twitter & LinkedIn Page Management
Promotional activities
Placement of digital advertisements

13

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Physical Means
Seminars / Conferences/ Lecture Series/ Quizzes/

Competitions targeting the following:

General public, Corporate Institutions, Clubs,
Associations, etc.
Students of universities and schools

15

SECP Service Desk

Service Desk system has been developed for

recording, monitoring and resolving investor
complaints and enquires.

All online complaints are recorded in the system

and automatic confirmation in shape of
complaint number is generated and
communicated to the complainant.

Facilitation officers are available between 9am to

5pm on working days to respond to any query.

Presentation Name/ Company Name:

16

SECP Service Desk

Phone No: 051- 111- 117 327
For online complaints, visit

www.secp.gov.pk/servicedesk

Presentation Name/ Company Name:

17

THANK
YOU