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BIG DATA
Management Information System
Project
Group 7
Ganesh
2015418017
Yi LI
2015416002
Chen Lijun 2015418020

CONTENT
DATA EVOLUTION
BIG DATA
BIG DATA
TECHNOLOGY
ADVANTAGES
COST
BENEFIT
RISKS
OPPORTUNITY
BUSINESS IMPACT

TO BE FINISHED
ABOUT ORIGIN OF DATA
AUDIO /VEDIO /LANGUAGE /BOOKS ETC

DATA SCALE OF TODAY

DATA COLLECTED IN 60
SECONDS

There were 5 Exabytes of

information created between the
dawn of civilization through 2003,
but that much information is now
created every 2 days
Eric Schmidt
Chairman of Alphabet Inc

DIFINITION OF BIGDATA
Bigdata Is a relative concept

Big data is a term for data sets that are so large or complex that traditional
data processing applications are inadequate
---WIKIPEDIA

1T
B
1
TERABYTE
EQUALS 1000
GB

1P
B
1
PETABYT
E
EQUALS
1000 TB

1E
B

1Z
B

1
EXABYTE

1
ZETABYTE

EQUALS 1000
PB

EQUALS 1000
EB

BIG DATA TECHNOLOGY

TECHNOLOGY OVERVIEW
Big data processing path

TECHNOLOGY OVERVIEW
Big data characteristics

DATA VARIATY

DATA VOLUME
NUMBER OF DATA SETS AND FILES

DATA VELOCITY
HIGH-SPEED DATA GENERATION,
REAL-TIME DATA TRANSMITION

CORPORATE DATA, STRUCTURED DATA

UNSTRUCTURED DATA,

BIG DATA

DATA VERACITY

BIASES, NOISE AND ABNORMALITY

IN DATA.QUALITY OF DATA FOR
STORAGE AND MINING

DATA VISUALIZATION
Pattern visualization

COMPETITIVE ADVANTAGES
Big Data market

CUSTOM
ERS
Superior
information
about interests
and buying
behavior of
customers

MARKET
Superior market
level estimates
and business
scenarios

STRATEGY

RETURN

Strategic market Better returns

advantages
through superior
through realpricing
time analysis

LOGISTICS
Cost reduction
through
optimized
logistics

Business Impact
Managerial Perspective

Big data is like teenage sex:

Everyone talks about it
Nobody really knows how to do it
Everyone thinks everyone else is
doing it
So everyone claims they are doing
it

Business Impact
Managerial Perspective

Why would you want to implement Big Data in your company?

Data that your human resource cant handle
easily:

Purpose
that
cant
mathematical modeling:

be

solved

by

The data is too much to be analyzed by your

employee (volume)
The data is from too many sources and
hence difficult to analyze (variety)
The data is captured at such a velocity, that
the employee cant keep up (velocity)
Early adopters of Big Data are mostly B2C
companies. Why?
Currently, 70% of the data created in the
world are by individuals. B2C companies
already had access to large amounts of data.

Insights
To Understand a
phenomenon and
maybe use the
data to solve it.

Decision
To Making
quickly make
decisions/predictions
based on patterns

Business Impact
Managerial Perspective

B2B Business will start embracing Big Data with the advancements in IoTs.
Government and NGOs and Individuals will start embracing big data as more
public data sets are created for eg: data.gov.sg, Panama Papers.
Purpose will drive the need for Big Data and Big Data will drive deeper
understanding and quicker decisions.
Data
Volume, Variety, Velocity

Firms (Web 1.0)

Consumers (Web
2.0)

Machines (Web
3.0)
Public Data

Data
Storage and
Analysis

Patterns

Private
Network

Insights

Cloud Storage

Decisions

Public Network

Prediction

Business Impact
Employee Perspective

Would Big Data steal our jobs? Who is bound to lose?

Not all problems are Big Data problems.
Big Data Analytics can only tell us what is
happening. Not why it is happening.
Big Data lacks human bias, but it has data bias.
The data you feed it, the question you ask it
decides the utility of it.

Currently, Big Data analysis is filling in where humans

cant handle the data (volume, variety, velocity).
But as the technology becomes a commodity, it will
take over the jobs of people who previously handled
smaller amount of data. For eg:
Diagnostic Doctors - Those who check ex-rays and
identify whether you have a tuberculosis or not.
Finance Analysts, Fund/Wealth managers, Credit
Raters
Who is bound to win?
Big Data deep divers, Data Scientists, Coders (R,
Python)
Fields where knowledge is growing at a rapid pace.
Material Scientists

Business Impact
Consumer Perspective

Would Big Data improve or intrude their lives?

Big data is not just for marketing and targeting
ads to customers.
Big Data will play an important role in health
and fitness.
Big Data can help in security. Like prevent credit
card frauds, account hacks etc. based on user
patterns.
Can help in organizing your data (videos,
audios, photos) for you, as digital image and
video processing improves.
Enable you in travel, wealth management,
productivity etc.

Big Data doesnt imply privacy and security

threat. But poor decisions by firms and unethical
behavior by firms may lead to privacy and
security issues.
Data already exists. Big Data enables the mining
of such data.
Over-reliance on Big Data may lead you to live in
a bubble, with lower chances of discoverability of
new things.
Paralysis by analysis syndrome.
No choice to opt out of Big Data.