Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Presented by,
R.R.Rajeswari
Rajeswari
M.
M.Preethy
Preethy
M.
M.Muthulakshmi
Muthulakshmi
CASE
ANALYSIS
FOUNDER OF NIRMA
CONTD:
Maintaining effective Quality
Management System.
Complying with safety, environment
and social obligations.
Imparting training to all involved on a
continuous basis.
Teamwork and active participation all
around.
Demonstrating belongingness and
exemplary behavior towards
organization, its goals and objectives.
INTRODUCTION
INTRODUCTION
The founder named his commercial product after
his daughters name as NIRMA.
In the beginning he actually paddled Nirma door
to door on his bicycle and obviously the reach was
limited by his ability to cover only a short distance.
There was no reason for a giant like Lever to take
cognizance of somebody operating from a small ten
by ten room who went on to sell his stuff to a very
proximate area.
AHMEDABAD.
MR.KARASANBHAI PATEL IS A FOUNDER
OF NIRMA INDUATRIES.
WHO IS BETTERLY KNOWN AS
BUSINESSMAN , INDUSTRIALIST AND
PHILANTHROPIST OF GUJARAT.
14000 EMPLOYEES
TURNOVER 2500 CRORE RS. PER ANNUM.
HISTORY OF NIRMA
First nirma washing powder launched at
1969.
Then the detergent powder became the
powder
in
national scene.
After a period of more than 20 years the
CONTD:
Super Nirma high quality spray dried detergent was
CONTD
Nima Blue Detergent Cake was introduced as a low
Products
Consumer Products
Industrial Products
Consumer Products
Soaps
Detergents
Industrial Products
Detergent
Cake
Nirma
Nirma
Super
Nirma
Super
Nirma
Scouring Products
o Nirma clean dish wash bar
o Nirma bartan bar
1999.Edible Salt
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AGREEMENT OF NIRMA :
RE -ENTRY SEGMENTATION:
ALTERNATIVES
Introducing New Products such as
generation
will aware of
the product.
Demerits
Advertiseme
nt cost will
increase the
price of the
product.
Introducing sachet
packaging
Merits
Demerits
Affordable
to all
segements. Brand
image may
Convenienc
be reduce.
e to handle.
BEST
ALTERNATIVES
Introducing sachet
packaging
It will be eco friendly.
Package will be in
transparent color.
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