FOUS

A D V E RT I S I N G

Market Share of Luxury Fragrances

Chanel; 17%
Others; 28%

Dior; 16%

Dolce&Gabbana; 10%

1. Chanel N5 Chanel
2. Jadore - Dior
3. Premiere Gucci
4. AQUA di Gio
Armani
5. Light Blue
D&G

Gucci; 16%
Armani; 13%
Chanel

Dior

Gucci

Armani

Dolce&Gabbana

Others

F O U S
A D V E R T I S I N G

Target Consumer
Age range
27.60%

40 - 65

56.10%

25 - 40

16 - 24

Ventas

16.30%

0.00%

20.00%

40.00%

60.00%

Target Consumer
Aged 25 40 who enjoy
luxury and sophistication.

F O U S
A D V E R T I S I N G

Special Features
The rich Oriental Floral perfume
A fragrance with a voluptuous
intensity
and
enveloping
femininity
Beaming gold Color.
The bottle of luxurious style. F O

U S

A D V E R T I S I N G

Unique Selling Point (USP)

Unique design
Superior Quality
Original, modern and glamorous
scent
Exclisivity

F O U S
A D V E R T I S I N G

Advertising Campaign

To use a celebrity
Endorsement
To project a TV
commercial during 30
seconds.
To promote the
advertising campaing
through magazines, social
Media, Website Dolce &
Gabbana and billboards.
Campaign launching F
at O
an U S
A D V E R T I S I N G

Celebrity Endorsement

F O U S
A D V E R T I S I N G

TV comercial
Scarlett appears
wearing a sexy gold
satin dress in a
room with fine
decorations in gold.
She is sitting on a
stool in front of a
boudoir while she
applies a lipstick
red. At the same
time a beautiful,
delicate and sexy
melody sounds

And Scarlett's sexy voice

pronounces the following
sentence:

Im looking, I dont
know what I looking
for, maybe everything,
maybe nothing, but I
know what Ill find it.
You know its the One,
Thats the one.
Dolce & Gabbana. The
One

F O U S
A D V E R T I S I N G

F O U S
A D V E R T I S I N G