Está en la página 1de 32

Change, Learning and

TAAI Southern Region
Gautam Ghosh,
Senior Consultant, Tvarita Consulting
30th January, Chennai
 About Tvarita
 HR Consulting firm focused on three service
 HR Outsourcing and Retainership for SMEs
 HR Consulting projects

 Learning Services

 Who am I ?
 Senior Consultant with 10 years work experience
 Background
 MBA HR from XLRI
 Hotel Management degree from WGSHA

 Worked in hospitality, sales, IT, BPO and

30th January 2008

Consulting industries
© Tvarita Consulting
Economic Changes
 Post 1990 liberalisation
 Business Growth
 Globalisation

 Outsourcing

 Emerging Middle Class

 New aspirations

 Consumer growth
 High rise in disposable income
 Airline liberalisation
 Technology

30th January 2008 © Tvarita Consulting

Challenges for Service Organizations

 People are the product

 Service Quality differs every time
 Every interaction with any one shapes
 “You are on stage – all the time”

 Customer is the key to success

 Leaders have to lead the change

30th January 2008 © Tvarita Consulting

“A leader is a
dealer in hope.”
— Napoleon

30th January 2008 © Tvarita Consulting

Time for Changes
 “Every change is an opportunity”
 A leader’s job is to show a path
through change
 “Change is the only constant” –

30th January 2008 © Tvarita Consulting

“Carpenters bend wood;
fletchers bend arrows;
wise men fashion
themselves.” — Buddha

30th January 2008 © Tvarita Consulting

“One of the defining characteristics [of
the change] is that it will be less driven
by countries or corporations and more
driven by real people. It will unleash
unprecedented creativity, advancement of knowledge,
and economic development. But at the same time, it
will tend to undermine safety net systems and penalize
the unskilled.” —Clyde Prestowitz, Three Billion New Capitalists

30th January 2008 © Tvarita Consulting

 Sowhat does that mean for small and
medium businesses?
 Where do you focus on?
 Overcoming shortcomings?
 Competing in a losing market

30th January 2008 © Tvarita Consulting

How can you leverage
 Contextual Advertising
 E.g. Google AdSense
 Blogging and Social Media
 Success Stories
 English Cut
 Options India

 Social Networks
 Orkut, MySpace, Facebook
 Business Networks
 Linkedin, Xing
30th January 2008 © Tvarita Consulting
The Blue Ocean
 Untapped and uncontested markets
offer the most advantages
 Red oceans are where traditional
competition occurs – and most
organizations lose
 Source “Blue Ocean Strategy” by Profs. W
Chan Kim and Renee Mauborgne

30th January 2008 © Tvarita Consulting

“Most of our predictions are
based on very linear thinking.
That’s why they will most likely
be wrong.”
Vinod Khosla, in “GIGATRENDS,” Wired 04.01

30th January 2008 © Tvarita Consulting

Game Changers
 “Change the rules of the game”
 “Make your own rules”

“The best swordsman in the world doesn’t need to
fear the second best swordsman in the world;
no, the person for him to be afraid of is some
ignorant antagonist who has never had a sword
in his hand before; he doesn’t do the thing he
ought to do, and so the expert isn’t prepared
for him; he does the thing he ought not to do
and often it catches the expert out and ends
him on the spot.”
—Mark Twain
30th January 2008 © Tvarita Consulting
“Historically, smart people have
always turned to where the
money was. Today, money is
turning to where the smart
people are.” —FT/2003

30th January 2008 © Tvarita Consulting

“If there is nothing very
special about your work,
no matter how hard you apply
yourself you won’t get noticed, and
that increasingly means you won’t
get paid much either.”
—Michael Goldhaber, Wired

30th January 2008 © Tvarita Consulting

Distinct … or
… Extinct
30th January 2008 © Tvarita Consulting
Risk Avoidance

“Not taking risks is the

riskiest thing of all”
Seth Godin - Author of The
Purple Cow, Free Prize Inside
and Spreading the Ideavirus

30th January 2008 © Tvarita Consulting

1. Can someone overseas
it cheaper?
2. Can a computer do it
3. Is what you’re selling in
demand in an age of
Source: Dan Pink, author of A Whole New
30th January 2008 © Tvarita Consulting

“Knowledge becomes obsolete
incredibly fast. The
continuing professional
education of adults is the
No. 1 industry in the next
30 years … mostly on line.”
—Peter Drucker, Business 2.0

30th January 2008 © Tvarita Consulting

What does that mean?
 Knowledge resides in people’s
 Employees with employees
 Clients and employees

 Partners and You

 You and Suppliers

 Knowledge is
 What makes you successful
 Not processes or papers
30th January 2008 © Tvarita Consulting
3 Keys to success
For creativity
For taking care of customers
For leading and charting new
30th January 2008 © Tvarita Consulting
Diversity = profit

30th January 2008 © Tvarita Consulting

“Where do good new ideas
come from? That’s simple!
From differences. Creativity
comes from unlikely
juxtapositions. The best
way to maximize
differences is to mix ages,
cultures and disciplines.” —
Nicholas Negroponte
30th January 2008 © Tvarita Consulting
The Cracked
Ones Let in the

“Our business needs a massive transfusion of talent,

and talent, I believe, is most likely to be found
among non-conformists, dissenters
and rebels.”
—David Ogilvy

30th January 2008 © Tvarita Consulting

“Diversity defines the
health and wealth of
nations in a new century.
Mighty is the mongrel. The hybrid is hip. The impure, the
mélange, the adulterated, the blemished, the rough, the black-
and-blue, the mix-and-match – these people are inheriting the
earth. Mixing is the new norm. Mixing trumps isolation. It
spawns creativity, nourishes the human spirit, spurs economic
growth and empowers nations.”
—G. Pascal Zachary, The Global Me:
New Cosmopolitans and the Competitive Edge

30th January 2008 © Tvarita Consulting

The Memphis Manifesto*:
Building a Community of Ideas

1. Cultivate & reward creativity.

2. Invest in the creative ecosystem.
3. Embrace diversity.
4. Nurture the creatives.
5. Value risk-taking.
6. Be authentic (emphasize uniqueness)
7. Invest in and build on quality of place.
8. Remove barriers to creativity.
9. Take responsibility for change. Development
as D.I.Y.
10. Ensure that every person, especially children,

has the right to creativity. Become a

30 January 2008 © Tvarita Consulting
“Steward of creativity.”
Organizing Genius / Warren Bennis
and Patricia Ward Biederman

“Groups become great only

when everyone in them,
leaders and members alike, is
free to do his or her absolute

“The best thing a leader can do

for a Great Group is to allow its
members to discover their
30th January 2008 © Tvarita Consulting

Traditional People Process
The Traditional Talent Management Process

Acquire Deploy Develop Retain

 Traditional approaches:
 Do not allow individuals or organizations the
flexibility they need to grow
 Are costly (firms spend 50 times more on recruiting
than training)
 Focus on metrics and outcomes, rather than what
really matters to talent
 Do not get to the heart of where value is created
 Often are divorced from broader business aims,
such as strategic goals
30 January 2008
th and firm branding
© Tvarita Consulting
3i Cycle


Capability Collaborate


Implement Institutionalis
Alignment e

30th January 2008 © Tvarita Consulting

Improving Talent
 Rather than focus on acquiring and
retaining talent, talent savvy
organizations support their key
people on the issues they care about
 Doing work that engages them
 Learning how to do it even better
 Encountering fresh challenges
 Interacting with people in positive ways
 The Talent Strategies service offering
to helps organizations identify,
30th January 2008 © Tvarita Consulting

develop and engage their critical

Questions worth pondering

 What am I doing to innovate?

 What am I doing to add value to my
 Am I embracing and leading change?
 Do I know what I will be?
 How can I develop my people today?

30th January 2008 © Tvarita Consulting

Q&A ?

Gautam Ghosh
+91 98665 11236

30th January 2008 © Tvarita Consulting

Intereses relacionados