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Prelude
This Case Study is about an Electronic Enterprise
TCL Multimedia
A Chinese distributor who from a Audiotape
manufacturer gain prominence in the World by their
Cultural Hierarchy and Aggressive approach. TCL
became most dominated Electronics and White
Goods brand in the World. With their aggressive
Strategy they not only limited them till South-East
Asia but also expanded to Europe, Americas and all
of Asia.
In this process they not only overcame several
problem but also rise top of all. TCL partnered with
Thomson Enterprise an French Enterprise to form TCL
Thomson Enterprise (TTE) in a Joint Venture owning
67% market share of the company. The deal
strengthen TCLs technical and competitive position
in the world market.
TCL, and similarly prominent companies in
China, are in the forefront of China's emergence as
one of the world's preeminent economic powers.
FACTS
ORGANIZATION AND
OWNERSHIP
OPREATIONS
I. Financial Management
IV
Marketing
INTERNATIONAL EXPANSION
I Thomson Venture
II
Looking Forward
SWOT
ANALYSIS
I Strengths