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Alliance design

Foreign exchange

Case facts

Alliance Design Concepts, Inc. (Alliance) offered two

types of services:

Design and installation of AV systems

Live production services

Alliance operated in Canadian market

Equipment were sourced from US suppliers, to be

paid in USD

Problem statement

To identify a strategy for mitigating exchange rate risk in

equipment procurement process

Alternatives Available

Involve the customers

Charge customers as per exchange rate on completion date

Pad the margin

Shorten the acceptance period

Internal process changes

Foreign exchange services

Purchase forward foreign currency exchange contracts

Decision analysis
Involve the customers


Fluctuation in exchange rates are passed on to the customers

Shortening the acceptance period would reduce the risk of

fluctuation in exchange rate


This strategy might reduce sales because of following


Price might rise as a result of padding of margins

Reduced acceptance period might be too short for the customers

to make a decision

Uncertainty about final cost in the minds of customers

Decision analysis
Internal process changes


This would help not only in risk management, but

also improve internal processes and operations
reducing the existing inefficiencies


Limited scope for improvement

Decision analysis
Foreign exchange services

Risk management, plus reduction of service charges
on frequent currency conversions


Alliance wont be able to take the benefits of high

account payables

Decision analysis
Purchase forward foreign currency exchange contracts


This would allow Alliance at the at the time of proposal

acceptance to lock in a known exchange rate for a future


Foreign exchange contract would involve purchasing cost

Forward contracts are not standardized and are subject

to counter party risks

Alliance would not be able to reap the benefits of an

appreciation in the Canadian Dollars due to fixed forward
currency exchange rates


The first three alternatives may impact the

operations of the businesses that Alliance is
involved in

Purchasing forward currency exchange contract

would provide sufficient hedging against currency
risks, and at the same time it wont impact the
operations of the business

However a futures contract is free from counter

party risk and is standardized

Hence, the best alternative for Alliance Design

Concepts, Inc. for mitigating currency risk would
be to purchase futures currency exchange contract

Thank You