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RETAILERS
Retailer Characteristics
Types of Merchandise
Services Offered
Price
Food Retailers
Conventional Supermarket
Limited Assortment Supermarket
Supercenter
Warehouse Club
Convenience Store
Supermarket
Self-service
Offer
Groceries
Meat
Produce
Limited non-food items
Supercenters
Warehouse Clubs
Convenience Stores
Department stores
Full-line discount stores
Specialty stores
Drug stores
Category specialists
Home improvement centers
Off-price retailers.
Characteristics of General
Merchandise Retailers
Department Stores
accessories
home furnishing and furniture
kitchenware and small appliances.
Department Stores
Categorized into three tiers
Tier One
Upscale
High-fashion chains
Exclusive designer merchandise
Neiman Marcus
Bloomingdales
Saks Fifth Avenue
Department Stores
Categorized into three tiers
Tier Two
Modestly priced merchandise
Less customer service
Macys
Dillards
Department Stores
Categorized into three tiers
Tier Three
Value-oriented
More price-conscious consumers
Sears
Kohls
JCPenny
Specialty Stores
Drug Stores
Category Specialists
Category Specialists
Home Improvement
Centers
Extreme-Value Retailers
Off-Price Retailers
Services Retailing
Types of Ownership
Independent, single-store
establishments
changes
Franchising
Franchising