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NOTICE: Information contained in this document is for discussion and analysis purposes only and may not represent the completed plans of the Company. Material presented herein
has been prepared based on assumptions and estimates considered reasonable, however the content and quality of the information should not be relied upon as it may contain errors
andand
Confidential
SHOP.COM
2007
or Privileged
inaccuracies
remains subject
to business,
economic, financial, competitive, and regulatory uncertainties.

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egb


&


Intel
(ISONET)
NOTICE: Information contained in this document is for discussion and analysis purposes only and may not represent the completed plans of the Company. Material presented herein
has been prepared based on assumptions and estimates considered reasonable, however the content and quality of the information should not be relied upon as it may contain errors
andand
Confidential
SHOP.COM
2007
or Privileged
inaccuracies
remains subject
to business,
economic, financial, competitive, and regulatory uncertainties.

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SEO, , Google AdWords


- FB Ads
FB, LINE, , Instagram
.
WoM, Buzz,
Youtube, Vine, .
, .
O2O
LBS LINE@, Google , APP
- iBeacon, NFC,

NOTICE: Information contained in this document is for discussion and analysis purposes only and may not represent the completed plans of the Company. Material presented herein
has been prepared based on assumptions and estimates considered reasonable, however the content and quality of the information should not be relied upon as it may contain errors
andand
Confidential
SHOP.COM
2007
or Privileged
inaccuracies
remains subject
to business,
economic, financial, competitive, and regulatory uncertainties.

Shop Smart, Save Big

NOTICE: Information contained in this document is for discussion and analysis purposes only and may not represent the completed plans of the Company. Material presented herein
has been prepared based on assumptions and estimates considered reasonable, however the content and quality of the information should not be relied upon as it may contain errors
andand
Confidential
SHOP.COM
2007
or Privileged
inaccuracies
remains subject
to business,
economic, financial, competitive, and regulatory uncertainties.

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Brand
Conten
t
Paid
Conten
t
Earned
Conten
t

(ex. )

NOTICE: Information contained in this document is for discussion and analysis purposes only and may not represent the completed plans of the Company. Material presented herein
has been prepared based on assumptions and estimates considered reasonable, however the content and quality of the information should not be relied upon as it may contain errors
andand
Confidential
SHOP.COM
2007
or Privileged
inaccuracies
remains subject
to business,
economic, financial, competitive, and regulatory uncertainties.

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Brand
Conte
nt

1.
2.
3.
4.
5.

NOTICE: Information contained in this document is for discussion and analysis purposes only and may not represent the completed plans of the Company. Material presented herein
has been prepared based on assumptions and estimates considered reasonable, however the content and quality of the information should not be relied upon as it may contain errors
andand
Confidential
SHOP.COM
2007
or Privileged
inaccuracies
remains subject
to business,
economic, financial, competitive, and regulatory uncertainties.

Shop Smart, Save Big

Paid
Conte
nt

1.
2.
3. (Blog)
4.
5.

NOTICE: Information contained in this document is for discussion and analysis purposes only and may not represent the completed plans of the Company. Material presented herein
has been prepared based on assumptions and estimates considered reasonable, however the content and quality of the information should not be relied upon as it may contain errors
andand
Confidential
SHOP.COM
2007
or Privileged
inaccuracies
remains subject
to business,
economic, financial, competitive, and regulatory uncertainties.

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Earne
d
Conte
nt

1.
2.
3.
4.
5. BBS

NOTICE: Information contained in this document is for discussion and analysis purposes only and may not represent the completed plans of the Company. Material presented herein
has been prepared based on assumptions and estimates considered reasonable, however the content and quality of the information should not be relied upon as it may contain errors
andand
Confidential
SHOP.COM
2007
or Privileged
inaccuracies
remains subject
to business,
economic, financial, competitive, and regulatory uncertainties.

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High

Impression

AD
Banner

Paid
Conte
nt

EDM

Low

Earne
d
Conte
nt

Bran
d
Conte
nt

Engaged

High

Low

NOTICE: Information contained in this document is for discussion and analysis purposes only and may not represent the completed plans of the Company. Material presented herein
has been prepared based on assumptions and estimates considered reasonable, however the content and quality of the information should not be relied upon as it may contain errors
andand
Confidential
SHOP.COM
2007
or Privileged
inaccuracies
remains subject
to business,
economic, financial, competitive, and regulatory uncertainties.

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25
1000

x 100

x 100 = 2.5%

!
NOTICE: Information contained in this document is for discussion and analysis purposes only and may not represent the completed plans of the Company. Material presented herein
has been prepared based on assumptions and estimates considered reasonable, however the content and quality of the information should not be relied upon as it may contain errors
andand
Confidential
SHOP.COM
2007
or Privileged
inaccuracies
remains subject
to business,
economic, financial, competitive, and regulatory uncertainties.

10

10

Shop Smart, Save Big

NOTICE: Information contained in this document is for discussion and analysis purposes only and may not represent the completed plans of the Company. Material presented herein
has been prepared based on assumptions and estimates considered reasonable, however the content and quality of the information should not be relied upon as it may contain errors
andand
Confidential
SHOP.COM
2007
or Privileged
inaccuracies
remains subject
to business,
economic, financial, competitive, and regulatory uncertainties.

11

11

Shop Smart, Save Big

(SEO)
SEO

SEO
Google Yahoo

NOTICE: Information contained in this document is for discussion and analysis purposes only and may not represent the completed plans of the Company. Material presented herein
has been prepared based on assumptions and estimates considered reasonable, however the content and quality of the information should not be relied upon as it may contain errors
andand
Confidential
SHOP.COM
2007
or Privileged
inaccuracies
remains subject
to business,
economic, financial, competitive, and regulatory uncertainties.

14

14

Shop Smart, Save Big

(SEO)

: NT$10,400

: NT$20,770

NOTICE: Information contained in this document is for discussion and analysis purposes only and may not represent the completed plans of the Company. Material presented herein
has been prepared based on assumptions and estimates considered reasonable, however the content and quality of the information should not be relied upon as it may contain errors
andand
Confidential
SHOP.COM
2007
or Privileged
inaccuracies
remains subject
to business,
economic, financial, competitive, and regulatory uncertainties.

15

15

Shop Smart, Save Big

GOOGLE

Google

SEO

NOTICE: Information contained in this document is for discussion and analysis purposes only and may not represent the completed plans of the Company. Material presented herein
has been prepared based on assumptions and estimates considered reasonable, however the content and quality of the information should not be relied upon as it may contain errors
andand
Confidential
SHOP.COM
2007
or Privileged
inaccuracies
remains subject
to business,
economic, financial, competitive, and regulatory uncertainties.

16

16

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GOOGLE
GOOGLE ADWORDS
NT$ 7,971
GOOGLE ADWORDS
NT$14,368
GOOGLEADWORDS
NT $17,568
GOOGLE ADWORDS
NT$23,972

NOTICE: Information contained in this document is for discussion and analysis purposes only and may not represent the completed plans of the Company. Material presented herein
has been prepared based on assumptions and estimates considered reasonable, however the content and quality of the information should not be relied upon as it may contain errors
andand
Confidential
SHOP.COM
2007
or Privileged
inaccuracies
remains subject
to business,
economic, financial, competitive, and regulatory uncertainties.

17

17

Shop Smart, Save Big

NOTICE: Information contained in this document is for discussion and analysis purposes only and may not represent the completed plans of the Company. Material presented herein
has been prepared based on assumptions and estimates considered reasonable, however the content and quality of the information should not be relied upon as it may contain errors
andand
Confidential
SHOP.COM
2007
or Privileged
inaccuracies
remains subject
to business,
economic, financial, competitive, and regulatory uncertainties.

18

18

Shop Smart, Save Big

NT$2400

NT$4800

NT$8000

NOTICE: Information contained in this document is for discussion and analysis purposes only and may not represent the completed plans of the Company. Material presented herein
has been prepared based on assumptions and estimates considered reasonable, however the content and quality of the information should not be relied upon as it may contain errors
andand
Confidential
SHOP.COM
2007
or Privileged
inaccuracies
remains subject
to business,
economic, financial, competitive, and regulatory uncertainties.

19

19

Shop Smart, Save Big

NOTICE: Information contained in this document is for discussion and analysis purposes only and may not represent the completed plans of the Company. Material presented herein
has been prepared based on assumptions and estimates considered reasonable, however the content and quality of the information should not be relied upon as it may contain errors
andand
Confidential
SHOP.COM
2007
or Privileged
inaccuracies
remains subject
to business,
economic, financial, competitive, and regulatory uncertainties.

20

20

Shop Smart, Save Big

SEO
Facebook Twitter

NOTICE: Information contained in this document is for discussion and analysis purposes only and may not represent the completed plans of the Company. Material presented herein
has been prepared based on assumptions and estimates considered reasonable, however the content and quality of the information should not be relied upon as it may contain errors
andand
Confidential
SHOP.COM
2007
or Privileged
inaccuracies
remains subject
to business,
economic, financial, competitive, and regulatory uncertainties.

21

21

Shop Smart, Save Big

NT$4,800

NT$8000

NOTICE: Information contained in this document is for discussion and analysis purposes only and may not represent the completed plans of the Company. Material presented herein
has been prepared based on assumptions and estimates considered reasonable, however the content and quality of the information should not be relied upon as it may contain errors
andand
Confidential
SHOP.COM
2007
or Privileged
inaccuracies
remains subject
to business,
economic, financial, competitive, and regulatory uncertainties.

22

22

Shop Smart, Save Big

2011only
Market
America,
Inc. the completed plans of the Company. Material presented herein
NOTICE: Information contained in this document is for discussion and analysis purposes
and may
not represent
has been prepared based on assumptions and estimates considered reasonable, however the content and quality of the information should not be relied upon as it may contain errors
andand
Confidential
SHOP.COM
2007
or Privileged
inaccuracies
remains subject
to business,
economic, financial, competitive, and regulatory uncertainties.

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