Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Zia Khan
SUFYAN MAHMOOD JAMAL
MuhammadAneeb
SALMA FIDA
SHAKEEL AHMED
ROAD MAP
Introduction
Product
Positioning and Promotion Analysis
Service Distribution Network
Pricing and Revenue Management Strategies
Service Blueprint and Script
Service Attributes
Problems faced by the Organization due to Customers
Conclusion
Recommendations
References
INTRODUCTION
Telenor Pakistan is one such telecommunication service
provider - fully owned by the Telenor Group, which is an
international service provider of high quality data, voice,
content and communication services operating in 13
countries across Asia and Europe.
It has around one hundred and eighty (180) million
subscribers/users worldwide. Making it one of the largest
mobile operators in the world.
The Telenor employs a workforce of approximately 33,000
people in the world.
CONTD
Telenor has a subscriber base of over 36million (3.6 Crore)
in Pakistan, making it the second largest mobile operator
in the country. Telenor had acquired the GSM license in
2004 and began its commercial operations in Pakistan on
15th March, 2005. Michael Patrick Foley is the CEO of
Telenor Pakistan.
Telenor Pakistan has a network of over 200,000 retailers,
franchises and sales & service centre's, thus providing
means of livelihood to thousands of Pakistanis.
PRODUCT
POSITIONING ANALYSIS
PROMOTIONAL STRATEGIES
Promotion strategy consists of planning, implementing, and
controlling communications from an organization to its
customers and other target audience. Telenor uses different
types of modes for promotion of their products/services in
Pakistan.
Telenor is achieving following objectives
throughpromotion strategy.
Gaining more market share
Getting more customers
Building their image
Customer retention
SAMPLE ADVERTISEMENT
Pull strategy is being used here by
persuading customers to turn on
their connections to get extra
minutes, sms and internet bucket
Support Process:
CUSTOMER SATISFACTION
Customer satisfaction, like any other aspect of a business, is a
practiced art that takes time and effort to develop.
The levels are as follow:
Level 1 - Meet your client's expectations
Level 2 - Exceed your client's expectations
Level 3 - Partner with your client's goals and objectives
Level 4 - Be up-to-date with technology infrastructure
Level 5 - Win over the business user on a personal level
Service Attributes
Reliability:
Important attribute in the eyes of a customer
Availability:
It is the recovery time when the service goes down
Security:
Privacy being protected by the service provider
Quality of Service:
Controlling and managing of QOS for customers
SERVICE ATTRIBUTES
SMS Delivery Time
Quality of Service
Signal Strength
Faces Competition:
Service Deliverers:
resource
CONCLUSION
Telenor has organic and functional structure with an exceedingly
decision making structure.
Telenor has adopted opted for formal procedures and rules
whereas some of the work is being done casually among
departments due to their informal business nature.
The major success factor of Telenor is differentiation.
RECOMMENDATIONS
Telenor has functional structure with well-defined departments,
after viewing the functioning of the organization it may be
suggested that the organization should opt for hybrid structure
between the elements of functional and horizontal structures.
Horizontal model offered the best chance to gain a faster, more
efficient approach to customer service.
The organic structure is being used in the Telenor Pakistan but
organization is need to move to the mechanistic structure for the
better control of the employees, for the better use of rules,
policies and procedures.
Brand Ambassadors
Amanat Ali and
Annie
Sohai Ali
Abro
Mehwish
Hayat
Ahsan Khan
REFRENCES
https://en.wikipedia.org/wiki/Telenor_Pakistan
http://www.pta.gov.pk/index.php?option=com_content&task=view&id=2209&Itemid=745
https://www.telenor.com.pk/about/corporate-social-responsibility
http://tribune.com.pk/story/661206/contented-telenor-group-satisfied-with-pakistan-operations/
http://www.pakreviews.com/telenor-1
http://www.slideshare.net/SairaSharif1/marketing-project-on-telenor
http://phoneworld.com.pk/telecom-industry-2015-update-telenor-and-zong-leading-the-market/
http://www.techjuice.pk/pakistan-mobile-network-industry/
http://www.pakreviews.com/telenor-1#sthash.Q7gC5kTy.dpuf
http://infolevels.com/market-share-analysis-of-pakistans-telecom-sector/
http://www.pta.gov.pk/index.php?option=com_content&task=view&id=269&Itemid=658
file:///C:/Users/fcslab/Downloads/Telenor-Warid-Zong-Ufone-Secrets%20Revealed.pdf
https://www.scribd.com/doc/14651233/Telenor-Company-Analysis
http://www.techjuice.pk/pakistan-mobile-network-industry/
http://phoneworld.com.pk/telecom-industry-2015-update-telenor-and-zong-leading-the-market/
https://www.telenor.me/en/About-Telenor/Company/
http://www.bindeleddet.ntnu.no/student/stillingdetaljer.asp?id=2973
https://www.scribd.com/doc/19445623/Telenor-Project
https://www.telenor.com.pk/about/about-telenor-pakistan/vision-mission-values