Marlabs Capability Overview

2011 Marlabs Inc. Proprietary and

About Marlabs

Founded in 1996

Headquartered in Piscataway, NJ

Marquee customer portfolio

Customer centric client engagement model

Consistent growth over last decade;

Strategic Partnership

current strength 2100+ associates

Scalable global delivery model

Best-in-class facilities and infrastructure

Quality system driven by CMMI Level 3, PCMM, ISO 90012000, ISO 27001 and SAS70 best practices

Awards & Recognitions

2011 Marlabs Inc. Proprietary and

Marlabs Service Offerings

Architecture & Design / Application Portfolio Management
Application Development
Services
Stack

Testing (Independent Verification and Validation / Quality Assurance Services)

Application Maintenance and Support
IT Infrastructure Services

Service
Practice /
COE based
Offerings Set

Application Services

Testing (IV&V / QA)

ERP

Microsoft, Java, Open Source CoE

Knowledge Management
Collaboration Tools
Migration & modernization
Embedded Systems

Testing CoE
Test Process Consulting
Functional Testing
Non-functional Testing
Test Automation

Strategy & Needs Analysis

Evaluation & Selection
Customization &
Implementation
Maintenance & Support

Web Technologies

Enterprise Mobility

Portals & Content Mgmt

Web Services & SOA / Web 2.0
Rich Internet Apps (RIA)

Mobile App Development

Mobile App Testing
Handheld devices ePOS, PDA

DWBI

Application
Development:

Methodologies

Technology
Stack
(Alliances)

Agile, Spiral,
Waterfall, JAD,
RAD, Prototype

SAP

Oracle

Application
Maintenance:
Managed Services

Microsoft

Server Management
Network Monitoring
Security Management
DB & App Support
Application Hosting
Remote Desktop Support

Maturity Assessment and Solution Blueprint

Data Warehousing
ETL, Reporting & Analytics

Portals:

ERP:

PACE

ASAP & AIM

IBM

Infrastructure Services

MicroStrategy

2011 Marlabs Inc. Proprietary and

Automation
Frameworks,
Objective Driven,
Metrics

HP

Infrastructure
Services:
Managed Services

RedHat

Apple

Global Delivery Infrastructure

Overall Infrastructure
a)
b)
c)
d)
e)

Network Infrastructure at
India Centre
a)

Lit with multi-entrance fiber rings

for redundant network circuits

Airtel

Aircel

VSNL

Reliance

140,000+ sq. ft. of development facilities

2 cities in India and 3 centers in NA
State-of-art communications
Data and network security
Disaster management strategy

Toronto, Canada

a)

Headquarters
Piscataway, NJ

b)

Dual NOCs
a)
b)

100% redundancy for 24x7

infrastructure services
State of the Art network
monitoring and management tools

Application Monitoring

Intrusion Prevention

Network Monitoring

Security Monitoring

Network Infrastructure at US Data

Center

Bangalore,
India

Virginia

Mexico City,
Mexico
Bethlehem, PA

Mysore,
Pune, India
India

Curitiba, Brazil

Datacenter Facility
a)
b)
c)
d)
e)
f)
g)

20,000 square feet of total premise area

N+1 Infrastructure Topography
Dual, diverse power feeds
12 hour UPS capability
Diesel Generator backup
Power and load monitoring for optimum utilization
Data Center Grade Liebert Cooling Systems

2011 Marlabs Inc. Proprietary and

Lit with multi-entrance fiber rings for

redundant network circuits.

AT&T

Optimum Lightpath

Verizon

Sprint
BGP network with core service
providers enables 99.99% availability

Security
a)
b)
c)
d)
e)
f)

Dedicated Secure Channel

VLAN for ODC isolation
Selective access to Marlabs backbone
using ODC Gateway
Secure Corporate Campus
Building access restricted and monitored
by card access and closed circuit TV
Two factor authentication

Biometric fingerprint scan

Card based physical security

Global Delivery Model

Marlabs Offshore
Development Centre

Customer

Processes &
Methodologies
Onsite

Scoping

Implementation

Infrastructure
High Level Design

Acceptance Testing

Offshore

CoE
Develop

Support

Test

Management
Systems

Teams
Quality
Metrics

Quality
Methodologies

QMS

Human
Resources

Cultural
Synchronisation
Staffing

2011 Marlabs Inc. Proprietary and

Customer Engagement and Operating Model

a)
b)
c)
d)

Guiding
Principles

Aligned with strategy

Client focus
Modularity
Agile, flat structure

e)
f)
g)

Leadership opportunities
Domain based improvement trajectory
Clear P&L ownership

Project Group

CUSTOMER

Stakeholders

Account Management

Sales

Delivery
New Jersey

Virginia

Pennsylvania
Bangalore

Pre Sales

Mysore

Offerings / Service Practices (CoEs)

MARLABS
Application
Development &
Maintenance

Data Warehousing and

Business Intelligence
(DWBI)

Testing

Enterprise
Applications

Infrastructure
Services

Organization Infrastructure

Process
Excellence

Resource
Management

IT Infrastructure
Management

2011 Marlabs Inc. Proprietary and

Automation &
Digitization

Centers of Excellence (CoEs)

40 Percent of Global 2000 Enterprises to Have Context-Aware Computing Projects Focused on the User Experience by 2013 - Gartner
2011 Marlabs Inc. Proprietary and

Application Development and Methodology

Custom Application
Development

Enterprise Application
Integration

Application Migration

Interfaces to 3rd Party and

Legacy Applications

Prototypes & Pilots

Multi-tiered architecture

Usage of industry standard

design patterns

Component based
solutions

Service-oriented
architecture

Open source technologies

Rich client behavior

(RCP/desktop, RIA/Web)

Waterfall

Agile
o

XP, SCRUM,

Crystal, RUP

FDD

Customer

Planning & Monitoring

JAD

RAD

All Work products are reviewed

Spiral

Periodic Project Management Reviews

2011 Marlabs Inc. Proprietary and

Configuration Management

Periodic Audits

Quality: Metrics & Measurement

Metrics Gathering

Causal Analysis

Lessons Learnt

Best Practices

Improve Customer Satisfaction through Quality

Reduce Software Defects

Improve Project Planning

Schedule
Slippage

End
Timeliness

TDCE

SAS 70 certified

PMI/PMP

Technology partners

Attribute
Defects

Process Metrics

Causal Analysis of Outliers using Brainstorming, Pareto Charts, Histogram

Development Projects
Metric

Maintenance & Support Projects

Attribute
Metric
Defects

Review Effectiveness

Total Defect Containment Effectiveness

Effort Slippage

Rework Effort
Review Effort

Schedule
Size

Defect Density

Defect Density
Effort

Size/Effort
Schedule Slippage
End-Timeliness Schedule Commitments
Size Deviation

Attribute
Defects

Productivity
Schedule
Incident Arrival Rate
BMI

Size/Effort

No. of Incidents received per period

Effort

Response Time index

2011 Marlabs Inc. Proprietary and

Rework Effort
Review Effort

Productivity

Backlog Management Index

% Compliance to SLA

Defect Density

Effort Slippage

Schedule Slippage
End-Timeliness Schedule Commitments

Testing Projects
Metric

Review Effectiveness

Rework Effort
Review Effort

Effort Slippage

Productivity

Product Metrics

Corrective and Prevention Actions feed back into the SDLC Phases

Review Effectiveness
Effort

RTI

QMS Data Repository

Customer Satisfaction
Survey
CMMi L3 assessed

SLA
Compliance

Periodic Reviews Reviews, Walkthroughs, Testing and Audits

Final Inspection
(FI)- Assure
Compliance to
Process

Effort
Slippage

PROJECT LIFECYCLE SDLC Phases

External Reviews
(EQA) 20%
Review

Review Effectiveness

BMI

Internal Reviews
(IQA) 100%
Review

Increase Defect Containment/ Reduce Cost

Size/Effort
Schedule Slippage

Schedule
End-Timeliness Schedule Commitments

Mobile Product Development Services

Mobile Application Categories

Multimedia Apps

Business and Sales

Apps

Search Tool Apps

Healthcare Apps

mLearning Apps

Campus Apps

Social Networking
Apps

Cross-Platform
Development

Games and Fun

Apps

SMS/MMS and Bulk

Messaging

Mobile Financial
Apps

Location based
Apps

Travel Apps

m-Commerce Apps

Utility Apps

GPS Navigation and

Tracking Apps

Mobile Product Development Lifecycle

2011 Marlabs Inc. Proprietary and

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Independent Verification & Validation (Testing)

Security

Testing Lifecycle
Usability

Regression

Compatibility

Performance

Functional

Localization

Integration

Acceptance

Strategy
Initiation

Test
Planning

Test
Execution

Test
Design

Reports
& Metrics

Automation Testing

Testing COE
Stable
Metrics Evaluation
Process Improvement
Ramp-up for multiple apps
Meet SLAs
Progressively Increase
o Team Size and
o Types of Testing

Transition
Knowledge Acquisition
Infrastructure Set-up
Preparation
Planning and Scoping

Testing Tools
QTP, Watir, Selenium,
DeviceAnywhere,
TestQuest Pro etc

LoadRunner, NeoLoad,
Jmeter, OpenSTA,
TestMaker etc

Functional
Tools
Bug Tracking
Tools

Bugzilla, JIRA, Mantis,

TeamTracker etc

2011 Marlabs Inc. Proprietary and

Test Management
Tools
Quality Center,
Rational Test
Manager, Test Link,
TestPartner etc

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Mobile Application Testing - Types & Tools

Functionality Testing

Usability Testing

Application functions as per business requirements, Data

exchange and synchronization.

Performance Testing

Installation Testing

Various modes of application installation (OTA, data cable,

Bluetooth / IR, Wi-Fi).

Meets specified performance criteria such as throughput, system

latency, or response time.

Network and Device Testing

Compatibility Testing

Mobile interface testing, application navigation testing, and

intuitiveness of the application.

Compatibility of application or content on real handsets and

interoperability.

Testing application under different network scenarios and memory

tests.

Automated Testing Types and Tools Used

Types
Tools

Functionalit
y

Performanc
e

Network &
Device

Device Anywhere
TestQuest Pro
Perfecto Mobile
Eggplant
Instruments
PushToTest
2011 Marlabs Inc. Proprietary and

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Sample Reports & Metrics

Tuesday, April 19, 2011

2011 Marlabs Inc. Proprietary and Confidential

Slide 13

Data Warehousing and Business Intelligence (DWBI)

Solution Packs
Sales Optimization

Executive Dashboards

Business Analytics

Testing, Maintenance and Hosting Offerings

BI Application Hosting

Solution
Offerings

Project
Offerings

Service
Areas

BI on the cloud

Assessment
Tool Kit

Batch Monitoring

ETL Data
Validation
Framework

Templates
Checklists
Questionnaires
BI Roadmap
Dimensional
Modeling
Tool Evaluation
Performance
Tuning

OWB/ODI
SSIS
Informatica
DataStage
Pentaho Kettle

Assessments
And
Consulting

Data
Warehousing

ReportCentral

SSRS/SSAS
SAP BO
IBM Cognos
Oracle BIEE
MicroStrategy
Hyperion Stack

Reporting
and
Analysis

DWBI QA

DWH Maintenance

Advanced
Visualizations

Xcelsius
Performance Point
Services
Dundas

Dashboards
And
Visualizations

SAS
SPSS
Oracle Data Miner

Analytics

Backbone Offerings (Data Layer)

Oracle

SQL Server

DB2

MySQL

Teradata

2011 Marlabs Inc. Proprietary and

Appliances (Netezza/Exadata)

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DWBI Competency

Tools & Technology

Tools

Consulting

Full Lifecycle BI Systems

(Microsoft, Oracle, Pentaho)

BI Assessments needs, data

model and performance

OLAP/Reporting Tools (OBIEE,

MSTR, BO, Cognos)

Organizational preparedness,
Business case preparation etc.

ETL Systems (OWB/ODI,

Informatica, DataStage)

Metrics ROI, TCO etc.

Partnerships

Domains

MicroStrategy

Healthcare

Microsoft

Banking, Financial Services

and Insurance

Oracle

Education

IBM

Retail

Solution Architecture

Data Modeling

Manufacturing

ETL

Data Quality

Reporting/ OLAP

Erwin

SSIS

In-house de-duplication

MSTR

Visio

Informatica

Data cleansing algorithms

OBIEE

DB Designer

DataStage

Trillium

Hyperion

Ab Initio

BO

OWB/Oracle DI

Cognos

Analytics
SAS
SPSS
Oracle Data Miner

Data Storage and Processing

RDBMS (Oracle, SQL Server,
MySQL, DB2)
Columnar Databases (Vertica,
ParAccel)
Appliances (IBM/Netezza,
Oracle/Exadata, SAP/HANA)

Open Source
Pentaho
Talend
R
Weka
Mondrian

Map/Reduce (GreenPlum, Aster

Data)

2011 Marlabs Inc. Proprietary and

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BPO/KPO Service Offerings

Processing
Services

Services

Services
With Special
Focus

Banking & Finance

Airline

Health Care

Legal

Loans

Reservations
Customer Inquiries
Loyalty Programs

Claims
Applications
Medical Summaries

Legal Bill Review

Case Preparation
Litigation

Fee Bill Processing

Medical Records
Sample Request
Management
Standard of Care
Evaluation

Cards
Checks
Mortgages
Investment
Operations

Revenue
Accounting

Finance & A/C

AP/AR, Reconciliation, Accounting, Reporting, Tax

HR Services

Benefits, Reference Checks, Appraisal

Help Desk &

Contact Center

Inbound/Outbound Contact Centre, IT Helpdesk

2011 Marlabs Inc. Proprietary and

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Transaction Processing Offerings

Order Entry, Processing

and Management
Call Center
Sales order entry and checking
Sample Request Management
Product configuration checking
Contract Reconciliation
Quotations

Billing, Invoicing and Payments

Loans processing
Claims processing
Application processing
Reconciliations
Accounts payable
Time and expense reimbursement
Vendor payments
Benefits administration
Medicare insurance claims

Insurance Services
Application Data Entry/Processing,
Policy verification/issuing,
Quote Generation,
Renewal Tracking

Credit Card Services

Check processing
Credit and Collections Management, Credit and Debit Card processing

2011 Marlabs Inc. Proprietary and

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Marlabs Professional Services

Resource availability On-Demand

Immediate Joining 24 hours
Superior Quality of Resources
No Location constraints Resources can be deployed to any
location
Guaranteed Continuity of Resources
Technical Assistance to Deployed Resources from Training
Center
Low Attrition
Available to Hire after the engagement

SATISFIED CUSTOMERS

2011 Marlabs Inc. Proprietary and

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Marlabs Customer Portfolio

2011 Marlabs Inc. Proprietary and

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Marlabs

Services for Financial Sector

2011 Marlabs Inc. Proprietary and

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Financial Sector Capabilities

Solutions for the Capital Markets

Financial Analytics

Risk Management

CRM Analytics

Fund / Portfolio
Management

Comprehensive
Front, Mid, and
Back-Office
Solutions

Clearing and
Settlement

Reference Data
Management

Compliance Review

Performance
Monitoring and
Reporting

Industry-specific Skills

2011 Marlabs Inc. Proprietary and

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Enterprise Transformation and SOA Capabilities

Enterprise Transformation and SOA COE

Competencies
1. APO Through SOA

2. SOA Driven Integration

3. Legacy modernization

2011 Marlabs Inc. Proprietary and

4. Marlabs SOA Reference Architecture

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APO Solution Offerings and Delivery Framework

APO Solution Offerings
Consolidation

Governance

Sourcing

Modernization

APO Service Delivery Process

Project Setup

Improvement
Areas

Opportunities

Project Closure

Improvement Areas

Selected Projects

Recommended Plan

Legends
Output

Program Management
2011 Marlabs Inc. Proprietary and

Analysis

23

Marlabs: Reference Architecture for SOA

Engagements
Extended Enterprise
B2B

Presentation Services
Online
Applications

B2C

Offline
Applications

Business
Monitoring

Service Registry
and Management

Registry
Business Process Management

Rules Engine

Business
Rules
Service
Layer

Integration
Services

Business
Services

Utility
Services

Enterprise Service Bus

Security

Policies

Application Adapter Services

Enterprise
Applications

Content
Management

Infrastructure Services

Custom App

Networks

Legacy App
.NET, J2EE

SAP

Data Center

2011 Marlabs Inc. Proprietary and

Management

Storage

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Case Study: Architecture Transformation driven by SOA

The Client: Major Insurance Company in the USA

Business Objective
No Business agility because of legacy
systems (IBM mainframe).
Ease of Maintenance is low.
Unable to incorporate new business rules
without changing core code.
Unable to derive Business Intelligence out
of vast amount of data in consistent
manner.

Engagement Scope
Integration
Systems.

with

Internal

and

External

Engagement Outcome

Client Benefits

Introducing ESB and Application

Servers
as
a
connectivity
infrastructure.

More versatile solution.

Providing generic service interfaces

from ClaimCenter for reusability
across enterprise.
Middle-tier based services for more
scalability,
reusability
and
to
minimize impact when systems are
replaced in future.
Providing
analytical
and
transactional reports along with
multidimensional data model and
cubes.

Benefit in terms of cost and time to

meet
business
requirement
changes - more reusable and
loosely coupled services.
SOA based approach provides
smooth transition to the desired
state and also avoid redundant
work.
Claims DataMart as central point for
all analytical reports.

TIBCO ActiveMatrix Product Family.

Integration with FTP based legacy system
and CICS based ones.
Reporting.

2011 Marlabs Inc. Proprietary and

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Data Architecture

Sources (Data Feeds

(Bloomberg, Reuters),
Inhouse Apps /3rd party/
ERP)

Mathematical tools -Mathematica, Matlab

App Front-ends

Security (User /
Application)

Statistical Tools -- SAS,

SPSS, R, S-Plus
Customers

Real-time, Batch
Administration
(Install/Config/Tune)

Storage
(Online/Offline/Backup/R
ecovery)

Static, Exploratory (Data

Mining), Adaptive
(Predictive, Feedback
Models)

BI / Reporting Tools

Custom Reports

Traders and
Brokers

Data Quality, Data

Cleansing
Web, Mobile Formats

Availability
(Replication/DR)

Financial Engineering
Models - Large Volume
Data Analysis,
Frameworks

Investment
Bankers

Data Governance & Compliance

2011 Marlabs Inc. Proprietary and

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Marlabs

Case Studies

2011 Marlabs Inc. Proprietary and

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Marlabs Relationships Review HSBC Holdings PLC

Key Notes
Development,
maintenance of a
global platform,
highly critical to
global business
Supporting Latin
American and Asia
Pacific operations
Supporting
deployment of
Vision Plus platform
Sample Applications: Cards & Collection (mainframe), Retail Banking/Core
Banking (AS400), interfaces between Core Banking & Cards
Provided single global point of contact across all locations
Helped reduce dependence on existing vendors key to sourcing strategy
Raised flexibility & agility in staffing projects

2011 Marlabs Inc. Proprietary and

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Marlabs Relationships Review - Gate Gourmet Inc.

Key Notes
Managing business
critical, end customer
facing applications
Unique solutions
customized to business
Spectrum of projects:
development,
maintenance,
support
Sample Applications: In-flight Supply Chain Management
(Oracle,
Java,
Hibernate, Flex), Galley Planning, SAP L2 Support (all modules, BW, ABAP),
Hyperion Financial Management L2 Support
Transitioned disintegrated, disconnected applications to enterprise-wide
B2B applications
Reduced total cost of ownership
Provide integrated platform for clients

2011 Marlabs Inc. Proprietary and

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Marlabs Relationships Review Blackhawk Network Inc.

Key Notes
Combines steady
Supply & Distribution
business with more
innovative initiatives
Grew with customer
new product launch
Sample Applications: Inventory Management, Order Management, Message
Gateway, POS Connectivity, Web Enablement (Java, MicroStrategy, .NET,
Oracle)
Faster go-to-market
Access to wide pool of resources
Increased business agility

2011 Marlabs Inc. Proprietary and

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Marlabs: Strategic Value Proposition and Differentiators

CUSTOMER CENTRICITY
a. Key account focus
b. Flexible engagement
models
c. Nimble, aligned, senior
management focus
d. Organization structure and
customer engagement

SUSTAINABILITY
& INNOVATION
a. Financial stability
b. Value-add engines
c. Investments

TARGETED OFFERINGS
a. Highest ROI (value delivered)
b. Expertise in select competencies
c. Investment based approach

TALENT
a.
b.
c.
d.
e.

GLOBAL DELIVERY

Skill coverage and availability

Competence level
Performance management
Career progression
Employee satisfaction

a.
b.
c.
d.
e.

Skills availability & quality

State-of-the-art infrastructure
Security, business continuity
Cost effectiveness
Uniform service delivery model

DELIVERY EXCELLENCE
a. Certification compliance
b. Uniform delivery process framework across all
delivery locations
c. Clients experience of Marlabs delivery: Certainty

90% of growth through repeat business and referrals

2011 Marlabs Inc. Proprietary and

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Thank You

2011 Marlabs Inc. Proprietary and

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