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Developer Survey
Network Statistics
User Survey
47% of devs plan to develop for more than 1 platform in the
next 6 months
• 58% of respondents develop for the mobile web
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2
http://metrics.admob.com
Developers going cross platform
Developer Survey
Network Statistics
User Survey
Handset Share vs AdMob Mobile Web/App Usage
Developer Survey
Network Statistics
User Survey
Android shows similar download usage as iPhone
• 21% of Android users buy at least one paid app a month, compared to 50% of iPhone users
Survey based on 963 respondents in February 2010. Visit http://metrics.admob.com for more details
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5
http://metrics.admob.com
Almost twice as many iPhone and iPod touch users regularly
download paid apps as Android and webOS users
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http://metrics.admob.com
iPhone OS users more satisfied with their device compared to
Android device users and webOS device users
Are you likely to recommend your device to a friend or
colleague?
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iPhone users demonstrate high purchase intent in the iPad;
device users across all platforms interested in the iPod touch
Which of the following devices do you currently own or
are you likely to purchase within the next 6 months?
(Please select all that apply)
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18
http://metrics.admob.com
User Survey Summary
Users across all platforms are highly engaged with apps; iPod touch users
even more
• Android and iPhone users spend 79-80 min/day using apps, 100 min iPod Touch, 89 min
webOS
• Android and iPhone users download ~9 new apps/month, ~12 iPod touch, ~6 webOS
Twice as many iPhone users regularly download paid apps as Android and
webOS users
• iPod touch users that purchase paid apps spend $11.39 vs. $9.55 webOS, $8.36 Android,
$8.18 iPhone
• Android users that purchase paid apps download 5.0/month vs. 4.6 iPod touch, 3.6 iPhone, 2.5
webOS
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Developer Survey Summary
Survey based on 108 respondents of AdMob developers in March 2010. Visit http://metrics.admob.com for
more details.
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Sample size for each of the platforms was 47 Apple iPhone OS, 50 Android OS, 13 RIM Blackberry OS, 9 webOS,
17 Symbian OS,
7 Windows Mobile 6.x OS, 4 Adobe Flash Lite, 19 J2ME; some developers develop for multiple platforms
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1
http://metrics.admob.com
Themes
• iPhone and Android are driving mobile web growth from users, developer interest, and network statistics
• iPhone and Android similar usage behavior, high satisfaction, but lower paid apps
• Traffic from smartphones, feature phones, and mobile devices is rising but at different clips