Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Module I - V
Module I
Corporate planning
1. Establishing corporate mission
2. Defining Strategic business units
3. Assigning resources to each Strategic business units
4. Assuring growth opportunities
Strategy planning
1. Lay down the vision, mission and objective
2. Formulating an effective marketing research
3. Environmental scanning
4. Defining and establishing Strategic business units
5. Developing an effective marketing strategies
6. Implementation of strategy
7. Marketing control process
8. Evaluation of plan/strategy
Incomplete
Module II
Types of Mergers
1. Co-generic mergers
2. Conglomerate mergers
3. Upstream mergers
4. Downstream mergers
5. Reverse mergers
Types of Mergers
1. Co-generic mergers: Between organizations within the same
industry may be sub divided into
1. Horizontal mergers &
2. Vertical mergers:
Horizontal mergers: Involved in same line of activity
Vertical mergers: Involved in different line of activity
Types of Mergers
2. Conglomerate mergers : Involving organizations within the different
industries
3. Upstream mergers: A subsidiary company merging with the parent
company with the parent company
4. Downstream mergers: A parent company merging with a subsidiary
company
5. Reverse mergers: A Profitable company merging with a loss making
company
?
1. Turnaround strategy
2. Survival strategy
3. Liquidation strategy
Module II
Module 4
Module 5
Obstacles of globalisation
1. Government policy & Procedures
2. High cost
3. Poor infrastructure
4. Resistance to change
5. Trade barriers
6. Supply problems
END