Digital

Media
Enablement

Muru Chigateri
Founder-

About Us
01

Early stage consulting startup

02 We help business mature in usage of digital media

03

We participate at the complex and dynamic intersection of technology, consumers

and business

1000+ Campaigns Run

Google Partner Status
IAMAI Membership
Q1: Launched as a
Management Consultancy
for Startups
02

Q3: Soft Launch of Digital

Marketing Practice
1 Customer
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Q1: 16 Customers
15 Employees

Our Approach: We Simplify Digital

We adopt an analytical approach to simplify digital media for business

STRATEGY

03

INFRASTRUCTUR
E

MEASUREMENT

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ENABLEMENT

Simplify Digital Strategy

We develop a clear strategy by working through the complexities of digital media, by:

01

Ascertaining business goals

06

Evaluation of tools and media

platforms

02

Thorough & detailed market research

07

Skills audits to support digital

initiatives

08

Planning media spend for digital

initiatives

03 Audits of current digital efforts

Identification of target audience

04 personas

05 Evaluation of suitable digital channels

04

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09 Developing Digital Media Roadmaps

Simplify Digital Infrastructure

We help business set up the required infrastructure to execute digital media activities, by:

01

Configuring the necessary tools for digital media management and measurement

02 Defining processes to execute digital media activities

03 Clarifying roles and responsibilities of individuals in digital media work

04 Agreeing upon collaboration, escalations & approvals for digital media activities

05

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Simplify Digital Measurement

We help business measure and optimize interactions with audiences across all digital
channels, by:

01
02

Identifying KPIs and establishing benchmarks for digital media channels

Analyzing data native to a channel or cross-platform data from 3 rd party
measurement frameworks

03 Transforming data into insights & trends on performance of digital channels

04 Developing sophisticated analytical techniques for volumes of complex data

06

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Simplify Digital Enablement

We help business mature in operational usage of digital media by:

01

Working in partnership to execute digital activities as per plans

Training teams and individuals for business to operate digital media

02 themselves

Conducting workshops to keep business updated on digital media

03 trends

Providing information to enable business to make decisions about

04 digital media

05 Remaining focused on complex digital activities and analysis of data

07

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We Enable Digital Transformation

STRATEGY

08

INFRASTRUCTUR
E

MEASUREMENT

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ENABLEMENT

Digital Marketing: Sample Activities

09

Digital GTM
Strategy

Digital Presence
Audit

Content & Collateral

Digital Advertising

SEO

Web Analytics

Social Media
Marketing

Website
Optimization

Email Marketing

Affiliate Marketing

Platform Strategy

Automation, CRM,
SFA

Copyright 2015 Techmntu. All rights reserved

Five Years From Now, CMOs Will

Spend More on IT than CIOs Do
- Forbes,

Marketing is increasingly
technology-based
10

August 2012

Harnessing data is

Marketing budgets are

important

growing faster than IT

for a competitive advantage

budgets

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Gartner Analyst
Laura McLellan
(in late 2014)

Confirmed that the increasing spend on

technology by marketing, is a reality

Emerging
Trends
Chief Marketing

Usage of Customer Data

Technologist

11

Focus on Customer

Support for Digital

Experience

Commerce

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Realities Of The New Digital World

Ubiquitous Access
Access, manipulate, share content
anytime, anywhere.

Participative Web

Privacy, or lack thereof?

Blogs, Social Media, Crowdsourcing,

Selectively private and fiercely public.

Media Sharing

12

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More Realities Of The New Digital World

Planet of the Apps!
Increasing number of mobile users. An
app for everything!

Location-based Services

Rapid Obsolescence

Find places nearby, navigate to your

The only constant in the world of

destination.

technology, is change!

13

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Digital Marketing Possibilities

Relevant Audience

Measurable Results

Quick Deployment

Reach target audience via

paid or owned media by
selecting precise customer
attributes.

Analyse marketing
performance using realtime and historical data.

Marketing channels are

hosted and built for quick
& easy use.

Integrated
Marketing

Permission
Marketing

Better Engagement

Prospects explicitly agree

in advance to receive
marketing communication.

Enable a two-way street

dialogue with various
stakeholders in the
market.

Have all your marketing

channels operate in
unison.

14

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But The Digital Marketing Ecosystem Is Complex

15

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Social Media

Analytics

Media
Sharing

Marketing
Automation

Websites &
Blogs

Email
Marketing

Ad Platforms

Directories

Search
Engines
Search
Engines

16

CRM Platforms

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Rethink Your Digital Strategy

17

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Our Agile Approach

PLAN

REVIEW

Plan Strategy

Quick Review (Daily)

Detailed Review (Weekly)

Plan

Strategic Review (Milestones)

Digital Marketing Status

Long-term Goals with Priorities
Responsibility Charts
Define Performance criteria

EXECUTE
Agile Teams
Daily and Weekly Task
List
18

R&D and Execution

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Why Us?

19

Custom Strategies

Platform Expertise

Strategic Partners

Our strategies are tailored

to meet the needs of your
business.

Our skillset extends to a

diverse range of platforms.

We are not an agency, but

a team of qualified
consultants working in
partnership with you.

Agile Approach

Veteran Leadership

Technology focused

We follow an iterative
approach to all aspects of
digital transformation.

We are led by a new

technology veteran with
vast experience in
strategic leadership roles.

We approach your
marketing challenges with
technology at our core.

Copyright 2015 Techmntu. All rights reserved

Partnerships

Provider of enterprise web, mobile and cloud

Search Advertising

technology solutions
11 years of experience
Member of Microsoft and IBM Partner Networks

20

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Google Analytics IQ

Our Customers

21

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Thank You!

http://techmantu.com