India

Tourism’s New Destination

India – Tourism’s New Address
Brand India – A Sell Out!
“When you come to India, you’re inspired by
the past and you can see the future.”

US President George W Bush

New Delhi - 3rd March 2006
India: An emerging superpower
“We came to India
for the costs, we
stayed for the
quality, and we
are now investing
for the
innovation.”

Sr. V.P. Dan Scheinman

of Cisco Systems
Let’s talk NUMBERS
Fastest growing Economies 2006-2020
Let’s talk NUMBERS
India’s GDP will exceed
– Italy’s in 2020,
– France’s in 2020
– Germany’s in 2025 and
– Japan’s in 2035

Goldman Sachs Projections (US 2003 $ Billion)

Let’s talk NUMBERS
• According to World Tourism
Organization estimates, India will lead in
South Asia with 8.9 million arrivals by
2020

• India is poised to emerge as the 2nd

fastest growing (8.8%) tourism economy
in the world over 2005-14 according to the
World Travel & Tourism
Let’s talk NUMBERS
• There has been a growth of more than 13% in
foreign tourist arrivals at 3.9 million during
2005, up from 3.4 million foreign tourists who
visited India during previous year.

• Foreign exchange earnings from foreign tourists

were up by more than 20% at $5,730.86 million
in 2005, up from $4,769 million earned the
previous year.
India’s Tourism Journey
 India to drive global aviation growth:
Giovanni Bisignani, IATA
Indian air travel to Boom in Air Travel:
grow 20% each year Open sky policy
Overall aircraft movements
for the next 5 years. have increased by 15.3%
Modernization
of Airports
International (19.7%) &
Government and private domestic (14.1%)
operators will invest $20 Low Cost
billion in aircraft and Overall passenger traffic has Operations
infrastructure over the increased by 24.3%
next five years, with the
number of passenger International (17.9%) &
aircraft doubling to 400. domestic (25.9%)

Overall cargo traffic

increased by 21.9%
India : now recognized as
a year round destination.
• World over India is perceived
predominately as a October to April winter
destination.

• Marketing initiatives by both the

Government and the Private sector is now
successfully addressing & changing this
perception.
New Tourism Products
• Monsoon magic - focus on months from April to October

• Rural & village tourism - the tourism ministry is laying special emphasis
on infrastructure development in various rural destinations in India.

• Medical tourism - the Indian Healthcare Delivery market is estimated at

US$ 18.7 billion. The industry is growing at about 13 per cent annually.

• Wellness & Spa tourism – luxurious world class health spa’s are
mushrooming across the country.

• Luxury tourism – e.g. Palace on Wheels, Palaces

• Adventure tourism – with emphasis on eco-tourism

• MICE – convention centers coming up in the metro cities

Change in perception
• There has been a positive change in perception about the
benefits of tourism in the minds of planners, policy makers
and as well as state governments in India.

• Tourism is now being seen:

– Engine of growth for the economy and a key employment generator.

– Low Capital Investment in the trade.

– Import’s that earn foreign exchange.

– Cultural revival/ regeneration.

New Destinations
• Till recently the state governments of Kerala and
Rajasthan were aggressively marketing their product.

• Today there is more competition from other states.

– Gujarat
– N. Kerala
– Ladakh
– Madhya Pradesh
– Orissa
– Bihar
– Rajasthan
– Uttaranchal
– Punjab
Civil Aviation & Airports
• Successful identification of partners for modernization of Delhi &
Mumbai airports.

• Non-metro airports – Along with metro airports, the Airports

Authority of India will develop 35 non-metro airports in the country.

• Over the next three years, the Indian skies will be totally
unrecognizable
– Air India will be adding 68 aircraft to its present fleet
– Indian Airlines 43 and
– Private airlines around 275

• By 2010, Indian airports will be handling between 90 and 100

million passengers (59 million domestic & 35 million international
passengers
Civil Aviation & Airports
• There’s greater accessibility to secondary
(non-metro) airports in India.

• The airfares have plummeted.

• The aviation boon has hugely benefited the

inbound tourism in the country.
India’s Aviation Bilateral Agreements
in 2005
• A total of 14 bilateral agreements were signed by India during the
year 2005 as a direct development of India’s open skies policy.

• Some of the more significant air services agreements were:

• France
• China
• UK
• US
• Germany
• Canada
• Singapore
• Belgium
• New Zealand
• Philippines
• Netherlands
‘Incredible India’ Campaign
• The ‘Incredible India’ Campaign implemented by the
Government of India has proved a catalyst in attracting
record tourists into India.

• Being the first B2C campaign of its kind, it has created a

unique brand and identity of India in the world travel &
tourism space.

• The year 2005 has been a significant year, with

‘Incredible India’ catching international eyeballs and the
subsequent recognition by the world media.
‘Incredible India’ Campaign
• Winner of 2005 PATA Grand Award in the
Heritage (HE) category, for its ‘Ajanta Ellora
Conservation & Tourism Development
Project“

• Winner of 2005 PATA Gold Award in the

Print Media (AD-P) category for its
"Incredible-Taj" ads.

• Winner of 2004 PATA Gold Award for -

Marketing, Government for its "Incredible
India Campaign“

• Travel and Leisure- Highest Recall AD

-Worldwide
Destination Marketing
• Cultural tourism & Round Trips – covering the popular circuits
comprising of the Golden Triangle, Rajasthan, N. India & in South
the well known temples, backwaters & beaches.

• Mass tourism – Goa is a tourism based economy and a leader in

this sector, is all set to promote mass tourism. Goa also won the 2nd
most popular winter destination in UK.

• Kashmir – With revival of tourism in 2005, the state witnessed a

40 per cent increase in tourism related activities, due to return of
normalcy resulting in the lifting of travel advisories in most
countries.

• Commonwealth Games 2010 – the government is investing in

infrastructure, to further develop tourism in and around Delhi.
Destination Marketing
• North East – States such as Sikkim, Arunachal, Assam and
Nagaland have emerged as major players. The major focus in 2005
was to develop tourism infrastructure in the region. These states
have witnessed a quantum leap in tourist inflow.

• New States – Uttaranchal for e.g. which attracted 14 million

tourists in 2004 witnessed a growth of 40% in 2005. Major focus on
marketing to attract high spending tourists, initiatives to create
world-class infrastructure.

• Beautiful South – Aggressive marketing has helped achieve over

25% growth in tourism in southern states. Andhra Pradesh and
Karnataka are witnessing an upswing in foreign tourists, other than
Kerala.
 Thank You Safe Meditours

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