PRESENTED BY

SYED AQEEL TASSADAQ

INAM SHEIKH
M.AHSAN AKRAM

1460
1437
1458

PRESENTED TO:
PROF. SAJJAD MOHSIN

ENGRO FOODS

CONTENTS

Introduction
Products Portfolio
Vision
Mission
Importance of Quality Management
Quality Assurance Department
Hierarchy of Quality Assurance
Quality and Safety
Quality and Training
Certifications and Awards

CONTENTS

Role of Communication
ROLE OF LEADERS
Benchmarking
TQC
Quality Circle
Conclusion

INTRODUCTION

Engro Foods (Pvt.) Limited (EFL) was been established in 2005 as

part of a diversification process at the Engro Group.

ENGRO wanted to setup a new fertilization plant but due to

certain constraints from the government wasnt able to do so.
Therefore, the organization decided to move into a new market.

Olpers Milk, companys first brand was launched in March 2006 in

20 cities of the country simultaneously

PRODUCTS PORTFOLIO

VISION
Our vision is to become a fast expanding mega
foods company. To achieve our vision, the
company will initially focus on dairy by investing a
substantial amount in plant, milk collection
capability and marketing. We are making concrete
efforts to expand in and beyond Pakistan; through
strategic international alliances, to eventually
become global."

MISSION
Our mission is twofold, to help farmers maximize
their farm produce by providing quality plant
nutrients and technical services upon which they
can depend. To create wealth by building new
businesses based on company and country
strengths in petrochemicals, information
technology, infrastructure, food and other
agriculture sectors.

IMPORTANCE OF QUALITY
MANGEMENT

Quality is a crucial parameter which differentiates an

organization from its Quality management methods such as Total
Quality management or Six sigma have a common goal to
deliver a high quality product.

Engro believe that quality and relentless commitment to

continuous improvement are essential to our ongoing success.

To this end, we define quality as understanding the customers

expectations, agreeing on performance and value, and providing
products and services that meet expectations 100% of the time.

Engro motto is, Quality in all we do.

TQM PERFORMANCE
OBJECTIVES

Speed

Cost

Quality

Dependability

Flexibility

QUALITY ASSURANCE DEPT

Quality Assurance is strictly followed in Engro Foods.

Qualified food technologists at this department

ensure that highest quality parameters are adhered
to through all steps of production and that the
products reach the consumers as per promise.

HIERARCHY OF QUALITY
ASSURANCE DEPTT
Quality
Manager

Quality
Assurance
Coordinat
or

Analyst 1

Analyst 2

QUALITY CONTROL SYSTEM

Following types of quality assurance system exist in EFL to assure the

procurement of the best quality raw milk.

First System:Procurement department is responsible for the

procurement of good quality raw milk.

Second System: Quality assurance department support the procurement department for
procurement of good quality of raw milk.

QUALITY AND SAFETY

Quality and Safety for Engro consumers is top priority. This

applies to our entire portfolio, from foods to all our systems
and services.
Quality is built in during product development according to
the requirements of the consumers and following all food
safety and regulatory requirements. ENGROS R&D network
applies in this Quality by design to all of our products.

QUALITY AND TRAINING

Product Quality:

Engro works a lot in the quality improvement of its goods by improving

ingredients and nutrients of the food stuff.

Training:

In next step of TQM, Engro puts it attention on its human resources their
objectives of training their human resources is to create a balance in the
overall working of employees. Thus they try to create a connection
between the quality of a product and the ability of the employees

AWARDS AND
ACCREDITATIONS
BRC

- British Retail Consortium (GFSI approved) at Sahiwal and

Sukkur Plants
ISO 9001- Quality Management system at all sites of EFL
including Head Office
ISO 14001 - Environmental Management System at all sites of
EFL excluding Head Office
ISO 22000 - Food Safety Management System at all sites of EFL
HALAL - Certification at Sahiwal, Sukkur and Nara Dairy Farm
ISO 17025 - Sahiwal and Sukkur labs are accredited on ISO
17025 by PNAC

ROLE OF COMMUNICATION
Formal

communication
Informal communication
The vertical and horizontal flows of organizational communication can
be combined into a variety of patterns called communication network
In

Engro all channel network is working because they think that

employees are our most important asset of our organization. All the
company policies and information is shared with the employees thats
why they are going to progress.
Engro Pakistan is one of the leading organization in Pakistan and has a
good Communication network within the organization as well as
outside the organization. They are always in touch with employees
and shareholders for the battlement of organization. From better
communication network there logo Growing with Pride is fully
understandable

SIX SIGMA AT ENGRO

Engro

is among the first Pakistani companies implementing six sigma

across all areas and utilizing it as a management system to execute our
strategic objectives. Six sigma was launched in February 2006.
Among the focus areas, employee development is the most critical and
six sigma will be leveraged to help bring out the best in our people.
Employees drive improvements in other areas: speed, innovation,
perfection and becoming world class.
Six sigmas robust problem-solving methodology and statistical tool
allows the company to benchmark processes against global standards
in a language that is comparable across any industry or function.
It helps ensure that we sustain our promise of delivering high quality
products and services to our customers on time, every time.
Communication

is critical and Engro conducted six sigma launch events

country wide as well as two internal conferences and electronic and
print updates throughout the year management and non management
employees were trained extensively during 2006 & 2007 on six sigma
principles.

ROLE OF LEADERS
What role is played by leaders in TQM???

leadership play a role in improving quality management and

Total Quality Management is just another piece of the puzzle and
overhauling their total quality assurance department.
Engro have leaders of high integrity, energy and enthusiasm who
have the necessary managerial, professional and people skills to
inspire a group or organization to set high goals and achieve
them willingly.
Engro believe that leadership skills need to be strengthened at all
levels within our organizations and that managerial and
professionalism is a necessary foundation.

BENCHMARKING ATENGRO FOODS

Engro Foods certainly believes in benchmarking inorder to achieve a better

standardofperformance.
When the organization was being established back in March 2006, the company
and in particular its dynamic supply chain team had two options regarding the
benchmarkfor the company operations.
It had a choice between Nestles extensive and well reputedMilkCollection
Centre system, or Haleeb Foods contractor based milk collection mechanism.
It chose Nestle as a benchmarkand therefore set up its own milk
collectioncentres based on the layout and approach adopted by the well
entrenched Nestle.
However, today Engro Foods considers itself in no need of a benchmark anymore
since it has actually surpassed the performance of its competitors and therefore
now it is viewingits own previous performance as the standard to work
against.

IMPORTANCE OF TEAMWORK

OLPERS believe that high performing teams containing

appropriate diversity can achieve what individuals alone
cannot. Consciously using the diversity of style, approach
and skill afforded by teams is strength we must
continuous building into our organization.

TOTAL QUALITY
CONTROL(TQC)
QUALITY CONTROL AT ENGRO FOODS
Before Processing
Lab

tests are conductedin order to check themilk for any adulteration

and in fact the dhodhis are also educated to avoidadulteration of milk.

Once

the milk is approvedand dispatched within 6 hours to either the

Sahiwal or Sukkur plant, the next Quality check is carried out right at the
time of milk reception at the plant where it is once again examined by
qualified Chemists.
It is only after the milk clears certain tests that the Quality Control
department accepts it and transfers it to the cooling plants.

TOTAL QUALITY
CONTROL(TQC)
After Processing

Quality control experts are involved throughout the production process. After
the packaging process is complete, Quality control resurfaces this time not only
to ensure that the packages are sterilized but also to ensure that the milk
packages are of the prescribed weight.

And after a final approval, the milk products areconsidered fit for deliveryand
transferred to the warehouse.

The organization strives to achieve even betterand better quality of the

products which is why it collaborates with various research agencies to work
onthe development of theproducts.

QUALITY CIRCLE
There are three steps in quality circle;
1) KPI

(KEY PERFORMANCE INDICATOR)

2) PPI

(PROCESS PERFORMANCE INDICATOR)

3) DRIVERS

QUALITY CIRCLE
KPI

(KEY PERFORMANCE INDICATOR)

A key performance indicator (KPI) is a specific measure of anorganization's performance in some area of its
business. InENGROupper level managers or team leaders are using KPIs. They made the policies, rules and
regulations.
PPI

(PROCESS PERFORMANCE INDICATOR)

Process Performance Indicator is used by the plant managers. Plant managers used PPIs to ensure that there should
be no gap in manufacturing process and everything is going smoothly. workers to different tasks. Plant manager
calls upon the meeting with the upper level management and discuss the currentissues.
DRIVERS
Drivers are used by workers. Workers are actually implementing the rules which are designed bythe upper
levelmanagement. Plant manager checks the level of the issue, if the issue is out of his capacity; he schedules a
meeting with the upperlevel management.

CONCLUSION
Engro is going to be a market leader due to different reason like its financial
position, product quality, R & D, market share, sales growth etc. Its price is more
or less equal to its competitors, it matches its quality with its competitors and
capturing its competitors share from market. Engro is using its brand name and
its packaging is good to promote its products and EFL is becoming very popular
as compared to its competitors.