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GROUNDED THEORY
Chapter 9
Introduction
Grounded theory is a
research method that
seeks to develop theory
that is grounded in
data systematically
gathered and analysed
There is a continuous
interplay between data
collection and analysis
Grounded theory
Grounded theory
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1. Open coding
3. Theoretical coding
Grounded theory
Advantages:
It has intuitive appeal for novice researchers, since it allows
them to become immersed in the data at a detailed level
It gets researchers analysing the data early
It encourages systematic, detailed analysis of the data and
provides a method for doing so
It gives researchers ample evidence to back up their claims
It encourages a constant interplay between data collection
and analysis
It is especially useful for describing repeated processes e.g.
the communications processes between doctors and
patients, or the communications processes between
information systems analysts and users
Grounded theory
Disadvantages:
First time users can get overwhelmed at the coding level
Open coding takes a long time
It can be difficult to scale up to larger concepts or
themes
Because it is a detailed method, it can be difficult to see
the bigger picture
Tends to produce lower level theories only
Grounded theory
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