Breaking Through to

Ultimate Freedom
Veni, Vidi, Visa: The Julius Caesar
Battle Plan for Success
David Shiang
Rick McCulloch
Entrepreneur Solutions Inc.

What We Will Cover

Your Unique Value Proposition

Stop Trading Time for Money
Leveraging Timeless Myths
Why You Need to Be a Published Author
Inventing Irresistible Offers

A Special Offer

The Secret Inside the $1500 Envelope

David Shiang
30+ years experience in coaching, consulting, information
technology, marketing, education
Began consulting on Internet strategy in 1994
Former VP at Fortune 200 Private Company and VP Marketing
for several technology start-ups
MIT grad, Kellogg/Northwestern Masters in Marketing,
Danforth Fellow in English PhD program at UC Berkeley
Taught by Phil Kotler, Jay Abraham, Gary Bencivenga, Perry
Marshall, Dan Kennedy, Jack Canfield, Ted Nicholas, Steve
Harrison, others
Presenter at The Billionaire Experience with George Ross and
other conferences
Author, speaker, trainer

Rick McCulloch

 Visibility

Your Message is the

Key to Your Success
People need to find you

Who is your Target

Market?
Why should you be a
published author?

Credibility

Whats your story?

How are you unique?
How can you use
mythology to persuade
people to join your
tribe?
The story of the Las
Vegas table rush

 Money,

Success,
Influence, Fame

What do you offer that

others desire?
How do you create
irresistible offers?
How can you Stop Trading
Time for Money?
Why do people buy from
you?

Julia Roberts: Im giving acting lessons at

my house. Well have a lot of fun. Are you
interested?
Tiger Woods: Im offering private golf
lessons. Wanna join me and party with
my entourage afterwards?
Warren Buffett: I will teach you how to
invest like me. Ive done a pretty good job.
Do you want to sign up?

How do you achieve the stature and

credibility of a Julia Roberts, Tiger Woods, or
Warren Buffett in your chosen field?

Messaging and Communications

Target Markets
Getting the Word Out
Irresistible Offers

Marketing: the right offer at the right price

to the right person at the right time

Because the purpose of business is to create

a customer, the business enterprise has
two--and only two--basic functions:
marketing and innovation. Marketing and
innovation produce results; all the rest are
costs. Marketing is the distinguishing, unique
function of the business.
- Peter Drucker

Two Choices
Do it Yourself
Get Help

Key Questions
How fast do you want to go?
What resources are at your disposal?
Do you want someone to show you expert tips,
proven shortcuts, and how to get work done for
pennies on the dollar?
Is going it alone or trial and error the best
method?

Risk Reversal
Unique Selling Proposition
Host-Parasite Relationships
Leveraging Hidden Assets
Referral Marketing
Testing
Let the market decide
Education

Six Principles of Influence

0.
1.
2.
3.
4.
5.
6.

Getting a Good Deal

Authority
Consistency
Liking
Reciprocity
Scarcity
Social Proof

Neuromarketing
Brain science is
revealing new insights
into human behavior
and the importance of
emotion
Logic alone does not
account for our actions

Selling with Stories

The art and science of
getting your message
to stick
Combining the ancient
with the modern
We are story-driven
from birth
The heros journey

Setting you up with a foundation for

success.
Bronze: Breakthrough Messaging Teleseminar
consists of six 60-min modules. Includes time for
Q&A.
Silver: Above plus private discovery and exploration
call, private 1-1 coaching calls (6), critique of website
and marketing materials
Gold: Above plus Private 1-1 VIP day, unlimited email
support, emergency phone support, Website Built
with You

Optional Services
Content development and marketing

Copywriting
Email autoresponder series
Website flow and architecture
More

Authoring
Ghostwriting
Publishing assistance
Editing

Coaching and Consulting

Entrepreneurs
Employees
Authors, speakers, publishers
Coaches and consultants
Anyone seeking more income
People who want to ride the technology wave of
the future

People who want to achieve success faster

People who are stuck and want a helping hand

Breakthrough 60-minute teleseminar/group

coaching calls
Covers all the basics for success

How to craft your message for maximum results

The easiest and most lucrative markets to penetrate
Shortcuts, tips, and tactics
Key mistakes to avoid at all costs

Time for individual Q&A on each call

6 weeks
MP3 Recordings
Valuable bonuses
Value: $997. You pay only $247

Bronze package PLUS:

Private Discovery and Exploration Call (90 min) to
review your ambitions, goals and provide
strategic direction
Weekly private 1-1 coaching calls (60 min)
Critique of website and/or marketing materials
8 weeks
Valuable bonuses
Value: $4,997. You pay only $2,497
Only 5 Silver Packages Available

Silver package PLUS:

Personal VIP 1-1 Coaching Day (online or location TBD)

Unlimited email support
Emergency phone support
Website Built with You you supply content for an
SEO-optimized website built on a selected Wordpress
template
12 weeks
Valuable bonuses
Value: $14,997. You pay only $4,997.
Only 3 Gold Packages Available

 Bronze: Full refund within 30 days of order. You

keep all the bonuses received to date.
Silver and Gold: If you decide not to continue with
the program two-thirds of the way into the 90 min
Discovery and Exploration Call, you will receive a
full refund. You keep all the bonuses received to
date. On the call, we will review a questionnaire
you complete in advance. This is not a shoot
from the lip coaching call.
What could be fairer?

Bronze
$247 One-Time

Silver
$1,997 One-Time or 3 Monthly Installments of $747
5 Packages Available

Gold
$4,997 One-Time or 5 Monthly Installments of $1,097
3 Packages Available

Go Here for Details and to Order

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Bonuses for all who order

E-copies of two classic marketing works that all
marketers should know about. One has sold for more
than $800 in hardcopy. Both are yours at no charge!

Fast Action Discount

Take $300 off Silver One-Time Payment or $500 off
Gold One-Time Payment
Must order within 24 hours.
Go Here for Details and to Order
xxxxxxxxxx

This is not a get-rich quick program like so many

others youve heard about. (Hey, weve all been
there.) If you expect $1 million in your bank account
tomorrow, please leave.
To be successful on the Internet, you need to:

Select an area where buyers already exist

Become a visible leader in your chosen field
Understand your target market and get in front of them
Offer products or services that people want to buy
Make it easy for people to do business with you
Live with passion

You DO NOT need technology or copywriting skills.

Outsourcing help is available.

Selected Testimonials
I have only praise for David as a coach. If I am not his most difficult student, I
believe I am a close second. David definitely has patience and an ability to dig and
sort out valuable tidbits from the student, leading to a successful result. I am happy
that David is my coach.
Ralph Haak, Professional Engineer, Tucson, AZ
I am pleased that David responds to emails in between coaching sessions because
sometimes there is some thought or false conclusion I have drawn that will hold me
back in getting to where I want to be before the next coaching session. Getting
timely responses from David helps me to keep moving forward during the time
between calls.
Diane Schuster, Investor, Cary, NC
ALL coaching students have evaluated David with the HIGHEST
rating significantly better than other coaches

Ted Nicholas $1,500 Secret of Success

scribbled on a piece of paper stuffed inside
an envelope

Whatever you want in life, just ASK for it!

Questions?