NATIONAL COLLEGE OF BUSINESS

ADMINISTRATION & ECONOMICS

WCC

PSYCHOLOGY

ABRAHAM MASLOWS
HIERARCHY OF NEEDS
PRESENTED TO:

PROF. ISTIAQUE
PRESENTED BY:

FARIA ANWAAR
ZEESHAN SHAHZAD
OWAIS SHAHZAD
ALI ABBAS

BIOGRAPHY
ABRAHAM HAROLD
MASLOW

Birthdate: April 1,
1908
Birthplace:
Brooklyn, New York
Died in 1970, age
62.

MASLOWS EARLY LIFE

The eldest of seven
siblings.
A poor student as an
adolescent.
Was pressured by dad to
become an attorney.
He took one law class,
dropped out of college for
one year.
He entered University of
Wisconsin-Madison one
year later to study
scientific psychology

WHY HE DEVELOPED THE

THEORY HIERARCHY OF
Maslows parents were
Jewish emigrants from Russia.
NEEDS
He experienced torture from teachers & from
children's.
Maslow had various problems within his own home.
His father wanted him to become attorney.
Maslows mother treated him even worse than his
father.
Maslow deeply heated his mother & wanted no
interaction.
Fortunately, a loving uncle, watched over him in
adolescence and showed him what normality and
decency were.

HIERARCHY OF NEEDS
Maslow'shierarchy of needsis a theory in psychology proposed
by Abraham Maslow in his 1943 paper "A THEORY OF
HUMAN MOTIVATION" in Psychological Review. Maslow
subsequently extended the idea to include his observations of
humans' inborn curiosity.
Hierarchy of Needs suggests that people are motivated to fulfill
basic needs before moving on to other, more advanced needs.
This hierarchy is most often displayed as a pyramid. The lowest
levels of the pyramid are made up of the most basic needs,
while the more complex needs are located at the top of the
pyramid.

PHYSIOLOGICAL NEEDS
Physiological Needsare the foundation of Maslow's
hierarchy of needs. It include survivalneedssuch as
theneedfor sleep, food, air, water and
reproduction.Physiological needsare the
requirements we all needindividually for human
survival.
Sleep 264 hours(11 days)
Food 3 weeks (21 days)
Oxygen 25 minutes
Water 1 week (8 to 10 days)

FOOD: A MOST POWERFUL NEED

South American Rugby
team crashed in 1970.
Food was the most
pressing problem.
They ate human flesh
for survival.
Even the strongest taboo
was broken to fill the
basic need for food.

SAFETY NEEDS

Safety needsin Maslow's hierarchy refer to

theneedfor security and protection. When we
have our physiological needsfor food and water
met, oursafety needsdominate our behavior.
from physical attack
from emotional attack
from fatal disease
from invasion
from extreme losses (job, family member, home,
friends)

SAFETY: A MOST
POWERFUL NEED
When frightened, our
thoughts and energies
are diverted.
Threat of, or actual
attack creates fight
or flight reaction.
Threats to safety can
be physical or
emotional.

LOVE AND BELONGING

The third level of human needs is interpersonal and
involves feelings ofbelongingness. This need is
especially strong in childhood and can override the
need for safety as witnessed in children who cohere to
abusive parents.
Inclusion - part of a group:
colleagues, peers,
family, clubs.
Affection - love and be loved.
Control - influence over others
and self.

A MOST POWERFUL
NEED

ESTEEM NEEDS

Esteem needsrefer to theneedfor respect,

self-esteem, and self-confidence. Esteem
needsare the basis for the human desire we
all have to be accepted and valued by others.
Respect from others through: Awards, Honors,
Status.
Respect for self through: Mastery,
Achievement, Competence.

ESTEEM FROM SELF AND

OTHERS:
A MOST POWERFUL NEED
Congratulations!

SELF ACTUALIZATION

A Theory of Human Motivation, Maslow

explicitly definesself-actualizationto be
"the desire forself-fulfillment, namely the
tendency for him [the individual] to
become actualizedin
what he is potentially.

SOME SELFACTUALIZING PEOPLE

FROM HISTORY

SELF-ACTUALIZATION
NEEDS
Stop cruelty and exploitation.
Encourage talent in others.
Try to be a good human being.
Do work one considers worthwhile.
Enjoy taking on responsibilities.
Prefer basic satisfaction.
Seek truth.
Give unselfish love.
Be just fair with yourself.

BASIC NEEDS OF THE SELFACTUALIZED

QUALITIES OF THE SELFACTUALIZED

An aggressive sense of humor.

Warm personal relationships.
Acceptance of self and others.
Freedom and simplicity.
Freshness of appreciation.
More ultimate experiences.
Independent values.
Independence.

SELF-ACTUALIZATION:
THE HIGHEST
GROWTH NEED

Conclusion
The basis of Abraham Harold Maslow's motivation
theory is that human beings are motivated by
unsatisfied needs, and that certain lower factors
need to be satisfied before higher needs can be
satisfied. According to Abraham Harold Maslow,
there are general types of needs (physiological,
survival, safety, love, and esteem) that must be
satisfied before a person can act unselfishly.
He called these needs "deficiency needs." As long
as we are motivated to satisfy these cravings, we
are moving towards growth, toward selfactualization. Satisfying needs is healthy, while
preventing satisfaction makes us sick or act evilly.

REFERENCES

Hoffman, E. (1988).The right to be human: A biography of Abraham Maslow.

Jeremy P. Tarcher, Inc.
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(2010). Goal-Driven Cognition and Functional Behavior The FundamentalMotives Framework.Current Directions in Psychological Science, 19(1), 6367.
3. Maslow, A. H. (1943).A Theory of Human Motivation.Psychological Review,
50(4), 370-96.
4. Maslow, A. H. (1954).Motivation and personality. New York: Harper and Row.
5. Maslow, A. H. (1962).Towards a psychology of being. Princeton: D. Van
Nostrand Company.
6. Maslow, A. H. (1968).Toward a Psychology of Being. New York: D. Van
Nostrand Company.
7. Maslow, A. H. (1970a).Motivation and personality. New York: Harper & Row.
8. Maslow, A. H. (1970b).Religions, values, and peak experiences.New York:
Penguin. (Original work published 1964)
9. Tay, L., & Diener, E. (2011).Needs and subjective well-being around the
world.Journal of Personality and Social Psychology, 101(2), 354.
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