Creating a Single

Enterprise View of Your

Organization Through BI
Regardless of Data Source
Rob Tenhundfeld
Business Intelligence Solution Specialist

Lets start with a (not so)

simple question.
How is my new brand doing?
More specifically, How much have I sold,
how is it impacting my support operations
and what percentage of my total revenue is it
generating?

BI Challenges Today

Siloed
Fragmented
Inconsistent
Report-centric
Restricted
Unintuitive

Hasnt the promise of BI

been there for the past
decade?

The Evolving Role of BI

From:

To:

Analysts

Pervasive use

Historical data

Real-time, predictive data

Fragmented view

Unified, enterprise view

Reporting results

Insight-driven business process

optimization

Analytic tools

Unified infrastructure & prebuilt analytic

solutions

Separate BI, CPM

Integrated Performance Mgmt

Oracle Business Intelligence

Comprehensive, Integrated, Best-of-Breed BI Solutions

Oracle
BI Applications

Enterprise-wide, Industry-Specific
Analytic Applications

Oracle
BI Suite

Best-of-Breed, Next Generation BI

platform

Oracle
Data Warehousing

Complete data warehousing

solution

Oracle is the Worldwide Leader

in Business Analytics
Oracle
BI Applications

Oracle
BI Suite

Oracle
Data Warehousing
Sources: IDC and Gartner

#1 in Analytic Applications
- IDC
One of the most comprehensive and
innovative BI platforms
Leaders Quadrant- Gartner
#1 in DW Tools
- IDC

Oracles Answer To Silo BI:

Oracle BI Enterprise Edition

Oracle BI Suite Enterprise Edition

Foundation for BI in Fusion
Based on technology from Siebel, Hyperion and Oracle
Siebel was fastest growing BI vendor, averaging 50%+ annual
growth over the last 5 years

Comprehensive, next-generation BI platform

Pervasive intelligence for all users
Integrated and Hot-Pluggable architecture
With
Withthe
theacquisition
acquisitionof
ofSiebel,
Siebel,Oracle
Oraclefind
findthemselves
themselvesas
asthe
theowners
owners
of
ofone
oneof
ofthe
themost
mostexciting
excitingBI
BIsolutions
solutionsavailable
availableat
atpresent.
present.
Bloor
BloorResearch
Research

Oracle BI Suite Enterprise Edition

Interactive
Dashboards

Ad hoc
Analysis

Proactive
Detection
and Alerts

Microsoft
Office

Reporting
&
Publishing

Common Enterprise Information Model

Oracle BI Server

OLTP & ODS

Systems

Data
Warehouse
Data Mart

SAP, Oracle
PeopleSoft, Siebel,
Custom Apps

Files
Excel
XML

Business
Process

Advantages:
Consolidate and
standardize BI tools
Unified BI metadata
and infrastructure
Seamless BI user
experience

Primary BI EE End User Options

Complete Range of Insight Delivery Capabilities
Oracle
Interactive
Dashboards

Guided experience leads user from insight to

action
Intuitive and interactive dashboards/scorecards
Personalized, function-specific and role-based

Oracle
Answers

Ad-hoc data exploration

True business user self sufficiency
Create, modify and author analysis, pivots and
dashboards

Oracle
Delivers

Dynamic problem/opportunity detection and

notification
Automated analytic workflows and processes
Tailored delivery for wide range of mobile
devices

Oracle
Reporting &
Publishing

Schedule & distribute enterprise-class reports

Sophisticate pixel-perfect report layout
controls

Powerful Insight Across Data Sources

Simplify analysis of distributed data
Point and click access to
information spanning multiple
physical sources

Show me sales through

today for my highest value
customers. Assure sufficient
inventory to fulfill orders.

Users interact with simplified model

Shielded from complex physical data
OracleBIServer

Complete and timely information

IntelligentRequestGeneration

Real-time and historical data

Enables high value crossdepartmental analysis

Data
Warehouse

ODS/
Operational

Inventory
System

Historical
Sales(through
yesterday)

Todays
Sales

Current
Inventory

OBIEE Multi-Source
BI

Oracle BI EE Architecture
Web Server
(IIS, Tomcat, Websphere, iPlanet)

Oracle BI Web
Oracle Interactive
Dashboards

Web
Catalog
Service

Agent Execution Logic

Device Adaptive Content

Oracle Answers

User Profiling, Security and Session Mngmt

Scheduling/Event Services
TCP/IP
(SSL)

XML, HTML,
XLS, PDF, TXT
over
HTTP/HTTPS

TCP/IP (SSL)

SOAP Web Services, XML and URL Interface

Oracle Delivers Server

Web Browser

SAW Bridge (J2EE/ISAPI)

XML
Framework

ODBC over TCP/IP (SSL)

Query Govern.

Security Services

Cache
Services

Navigator
Multi-Pass /
Sub-Request Logic
Fragmentation
Optimization
Aggregate
Navigator

DB Authentication
Optimized Query Rewrites
Execution Engine

Data Source Adapters

ODBC, CLI, OCI, XML, MDX
Analytical and Operational Data Sources

Metadata Interchange

Session Management

System / Perf Monitoring

Load Balancer

Logical Request Generation

Custom Authenticator

Oracle BI Administration

Logical SQL ODBC/JDBC (Logical Business Model)

Intelligent Request Generation

Externalized
Authentication
LDAP

External Applications and Portals

Cache Services (Web) & Connection Mngmt

Oracle BI Server
Oracle BI
Cluster Controller

HTML, SOAP
over
HTTP/HTTPS

Javascript
for Usability & Interactivity

Metadata Management Services

Multi-User Development Services
Metadata Documentation Services
Server Management Services

Oracle BI EE Architecture
Web Server
(IIS, Tomcat, Websphere, iPlanet)

Oracle BI Web
Oracle Interactive
Dashboards

Web
Catalog
Service

Agent Execution Logic

Device Adaptive Content

Oracle Answers

User Profiling, Security and Session Mngmt

Scheduling/Event Services
TCP/IP
(SSL)

XML, HTML,
XLS, PDF, TXT
over
HTTP/HTTPS

TCP/IP (SSL)

SOAP Web Services, XML and URL Interface

Oracle Delivers Server

Web Browser

SAW Bridge (J2EE/ISAPI)

XML
Framework

ODBC over TCP/IP (SSL)

Query Government

Security Services

Cache
Services

Navigator
Multi-Pass /
Sub-Request Logic
Fragmentation
Optimization
Aggregate
Navigator

DB Authentication
Optimized Query Rewrites
Execution Engine

Data Source Adapters

ODBC, CLI, OCI, XML, MDX
Analytical and Operational Data Sources

Metadata Interchange

Session Management

System / Perf Monitoring

Load Balancer

Logical Request Generation

Custom Authenticator

Oracle BI Administration

Logical SQL ODBC/JDBC (Logical Business Model)

Intelligent Request Generation

Externalized
Authentication
LDAP

External Applications and Portals

Cache Services (Web) & Connection Mngmt

Oracle BI Server
Oracle BI
Cluster Controller

HTML, SOAP
over
HTTP/HTTPS

Javascript
for Usability & Interactivity

Metadata Management Services

Multi-User Development Services
Metadata Documentation Services
Server Management Services

Enterprise Business Model Administration

DB2
Supply
Chain
DM
Teradata
OLAP
Oracle
ERP.

Physical Layer Intelligent

Request Generation
Reads in system catalog

XML Data
Source
SQL Server
Acxiom

Multiple sources
Optimized SQL generation
Regardless of Schema
Function ship to appropriate data
sources/Compensation

Siebel
Operational

Enterprise Business Model Administration

Business Model Layer
Calculation Engine
Physical complexity converted to
logical subject areas
Drill-Paths
Complex/Derived Measures
(Level-based, time series,
dimension-specific, nested)
Aggregate/Fragment Aware

Enterprise Business Model Administration

Presentation Layer
Role-based, in context, personalized
presentation Oracle Answers

Oracle BI EE Architecture
Web Server
(IIS, Tomcat, Websphere, iPlanet)

Oracle BI Web
Oracle Interactive
Dashboards

Web
Catalog
Service

Agent Execution Logic

Device Adaptive Content

Oracle Answers

User Profiling, Security and Session Mngmt

Scheduling/Event Services
TCP/IP
(SSL)

XML, HTML,
XLS, PDF, TXT
over
HTTP/HTTPS

TCP/IP (SSL)

SOAP Web Services, XML and URL Interface

Oracle Delivers Server

Web Browser

SAW Bridge (J2EE/ISAPI)

XML
Framework

ODBC over TCP/IP (SSL)

Query Govern.

Security Services

Cache
Services

Navigator
Multi-Pass /
Sub-Request Logic
Fragmentation
Optimization
Aggregate
Navigator

DB Authentication
Optimized Query Rewrites
Execution Engine

Data Source Adapters

ODBC, CLI, OCI, XML, MDX
Analytical and Operational Data Sources

Metadata Interchange

Session Management

System / Perf Monitoring

Load Balancer

Logical Request Generation

Custom Authenticator

Oracle BI Administration

Logical SQL ODBC/JDBC (Logical Business Model)

Intelligent Request Generation

Externalized
Authentication
LDAP

External Applications and Portals

Cache Services (Web) & Connection Mngmt

Oracle BI Server
Oracle BI
Cluster Controller

HTML, SOAP
over
HTTP/HTTPS

Javascript
for Usability & Interactivity

Metadata Management Services

Multi-User Development Services
Metadata Documentation Services
Server Management Services

Oracle BI Server
Common Enterprise Information Model
Simplified Logical Model
The Oracle BI server presents as a
logically modeled database enabling the
Common Enterprise Information Model.
This provides powerful calculation,
computation and federation capabilities to
3rd party tools as well as our own.

A Day in the Life of a Query

A Day in the Life of a Query

A logical request comes in asking for

Brand,
Closed Revenue (GL)
Service Requests (Call Center)
Share of Revenue (Derivation)

A Day in the Life of a Query

Oracle BI Server Cache

The Server will check to see if this request
can be fulfilled via a prior request using
Server Cache.
This is an on-demand intelligent shareable
and secure cache that can support:
Subsets, Aggregations and Derivations

A Day in the Life of a Query

Navigator
If it is the request is cannot be fulfilled by
cache then the server will intelligently
process the request

A Day in the Life of a Query

Multi-Pass/Sub-Request Logic
Does this analysis require sophisticated
analysis such as an OLAP calculation?
[Revenue Share]
The Server will determine the best
possible way to provide this
calculation/computation

A Day in the Life of a Query

Fragmentation Optimization
Does this request span across partitions
or silos of data?
[Closed Revenue and Service Requests]
The server will determine based on the
request if it should navigate to both or only
one. It will automatically resolve fan traps.

A Day in the Life of a Query

Aggregate Navigator
Is there an aggregate that can better
satisfy this request versus hitting the
detail?
{Brand Summary Table}
The Server will apply approprate summary
redirection to provide the quickest
response.

A Day in the Life of a Query

Optimized Query Rewrites

What can be function-shipped down to the
database versus performed
/supplemented by the computation
capabilities of the Server.
The server will provide a consistent set of
functionality to the user regardless of
underlying datasource.

Oracle BI Server
Exploiting Native Database Functionality

Oracle BI Server
Optimized Native SQL Rewrites
select distinct D1.c2 as c1,
Rank() OVER ( ORDER BY D1.c1 DESC ) as c2
from
(select sum(T677."ActlExtnd") as c1,
T699."District" as c2
from
"d1_customer" T699,
"d1_orders" T677
where ( T677."repkey" = T699."SalesRep" )
group by T699."District") D1
order by 1

select D1.c2 as c1, D1.c1 as c4

from
(select sum(T1397."ActlExtnd") as c1,
T1384."District" as c2
from
"D1_customer" T1384,
"D1_orders" T1397
where ( T1384."repkey" = T1397."SalesRep" )
group by T1384."District"
) D1
[Rank Calculation Performed on Oracle BI Server
To Compensate for the Limitations of MS SQL Server]

A Day in the Life of a Query

Cache Services
The request once executed will now be
available to other users as a cache entry.

Oracle BI Server
System Services
System Services
Clustering:
Add stacks as needed in a share nothing
clustered environment.
Session Management and Governance:
Query throttling via connection pools and
authorization
Security Services:
Integration with OID, LDAP with
sophisticated data driven personalization
mechanisms.

D E M O N S T R A T I O N

Oracle BI Suite
Enterprise Edition

Drive Pervasive Intelligence

All Departments, Users, and Processes
Unsurpassed Usability

Anywhere, Anytime

Rich, interactive Web interface

Guided analytics
Seamless user experience
Robust personalization
Simplified business model
Abstraction from physical sources
Complex calculations made easy

Dashboards, ad hoc, alerts, reports

Any device
Full mobile disconnected analytics
Integrated with business processes
Embedded analytics
Portal integration
Extranet

Leverage Prebuilt Oracle BI Applications

Built in Best Practices Across Functions and Industries
Auto

Comms. Complex Consumer

& Media
Sector
Mfg.

Energy

Financial
Services

High
Tech

Insurance

Life
& Health Sciences

Public
Sector

Travel
& Trans

Sales
Analytics

Service &
Contact Center
Analytics

Marketing
Analytics

Financial
Analytics

Supply Chain
Analytics

Workforce
Analytics

Pipeline
Analysis

Churn
Propensity

Campaign
Scorecard

Receivables /
Payables Analysis

Supplier
Performance

Employee
Productivity

Triangulated
Forecasting

Customer
Satisfaction

Response
Rates

Customer
Profitability

Inventory
Analysis

Compensation
Analysis

Sales Team
Effectiveness

Resolution
Rates

Product
Propensity

Product
Profitability

Procurement
Cycle Times

Compliance
Reporting

Up-sell /
Cross-sell

Service Rep
Effectiveness

Loyalty and
Attrition

Regulatory
Compliance

Inventory
Availability

Workforce
Profile

Discounting
Analysis

Service Cost
Analysis

Market Basket
Analysis

Expense
Management

Employee
Expenses

Turnover
Trends

Lead
Conversion

Service
Trends

Campaign ROI

Cash Flow
Analysis

BOM Analysis

Return on
Human Capital

Other Operational
& Analytic Sources

Prebuilt adapters:

Oracle BI Suite Enterprise Edition

Leverage Prebuilt Oracle BI Applications

Changing the Economics of BI
Build from Scratch
with Traditional BI Tools

Oracle
BI Applications

With BI Suite EE you can:

1. Build custom BI apps
2. Buy Oracle BI Apps
3. Do a mix of both

Training &
Roll-out
Define Metrics
& Dashboards

Faster deployment
Lower TCO
Assured business value

DW Design

Back-end
ETL and
Mapping

Training & Rollout

Specific Metrics
& Dashboards
DW Design Mod
Pre-built ETL
Tailoring

Quarters or Years

Weeks or months

Role-based dashboards and alerts

Thousands of pre-defined metrics
Prebuilt DW design
Adaptable to your enterprise DW
Prebuilt ETL Business Adapters for
Siebel, Oracle, PeopleSoft, SAP, others

Leverage Prebuilt Oracle BI Applications

Proven Rapid Time To Value
Deployed to 800 users in under 90 days
Analytics for sales-oriented contact center
Live in 120 days
Sales Analytics
Deployed to 3000+ users in 3 months
Sales Analytics
4 months from decision to live for 1200 users
Pharma Analytics

Live in 100 days, 6500 users

Sales and Marketing Analytics

Having had experience of Siebel Business Analytics,

I can vouch that it can be deployed as rapidly as they
claim...It is a product that really delivers.

Maximize the Value of IT Investments

Hot Pluggable BI Adapts to Your Environment
Integrate with portals & apps

Access with other tools

XML, SOAP API, JSR168 support

Open SQL query interface

Portals

Other
Applications

MS Office

Other
BI Tools

Leverage existing
security
Oracle, MSFT AD,
Sun iPlanet, Novell
Others

Oracle BI Server

Oracle

Microsoft
SQL
Server

Teradata

IBM DB2

Essbase

Data
Warehouse
Data Marts

MultiDimensional
SAP BW

Leverage any Data Source

Optimized native SQL; Source-specific function shipping

XML
Excel
Flat Files

Scalable and Sustainable BI Process

Reduce IT backlog while increasing self-sufficiency
Provide greater self-sufficiency at each level and enable each
member of the process to do what they do best
Business Users
Consume shared dashboards, reports, alerts
Easily build / modify their own analysis

Business Analysts
& Operations

IT

Build shared dashboards, alerts, workflow

processes for their user community

Focus on data infrastructure, metadata

model, tuning performance, security

Oracle BI Suite Enterprise Edition

Summary of Key Benefits / Differentiators
1.
2.
3.
4.
5.

Comprehensive, integrated BI suite

Enterprise information model & consistent metrics
Intelligence spanning multiple sources
Designed for broad, pervasive use
Library of prebuilt Oracle BI Applications

6.
7.
8.
9.

Provide lower TCO, faster deployment, more assured value

Hot Pluggable to maximize value of current systems

Scalable and flexible BI architecture
Pre-integrated Oracle stack lowers cost & complexity
Scalable and sustainable BI process

Industry Leaders Adopting

Oracle BI Enterprise Edition
Aerospace & Defense

5 of the top 6

Commercial Banks

4 of the top 5

Pharmaceutical

8 of the top 9

Computer Office Equip

6 of the top 9

Diversified Financials

3 of the top 4

Railroad

3 of the top 4

Medical Products & Equip 3 of the top 6

Telecommunications

5 of the top 6

Securities

3 of the top 6

Network & Comms Equip

2 of the top 4

Life & Health Insurance

3 of the top 5

OBIEE Features vs. 11g DB

OBIEE Provides Tools for the Roadmap to Best Practice BI/DW

OBIEE
Time and Value Based
Partitions for BI

Oracle Database 11g

Time, Value, Interval Based
Partitioning for Enterprise

Aggregate awareness
through defined views
in data sources

Transparent, highly scaled

aggregate awareness for
enterprise apps (OLAP)

Single, secured logical

definition for BI usage

Single, secured physical

definition of enterprise

Q&
A