Documentos de Académico
Documentos de Profesional
Documentos de Cultura
ON
PEST ANALYSIS AND ETOP
Presented By:
Manpreet Singh
Jyoti
Navpreet Kaur
Khusvir Singh
Manpreet Singh
( 14MBA 1172 )
( 14MBA 1128 )
( 14MBA 1190 )
( 14MBA 1138 )
( 14MBA 1173 )
INTRODUCTION
An organisations success is influenced by factors operating
in its internal and external environment; an organisation
can increase its success by adopting strategies which
manipulate these factors to its advantage. A successful
organisation will not only understand existing factors but
also forecast change, so that it can take advantage of
change within the environments in which it operates.
PEST analysis is used to identify the external forces
affecting an organisation .This is a simple analysis of an
organisations Political, Economical, Social and Technological
environment. A PEST analysis incorporating legal and
environmental factors is called a PESTLE analysis.
P.E.S.T
P
E
S
T
for
for
for
for
POLITICAL FACTORS
ECONOMIC FACTORS
SOCIAL FACTORS
TECHNOLOGICAL FACTORS
POLITICAL FACTORS
ECONOMIC FACTORS
SOCIAL FACTORS
Lifestyle trends
Demographics
Consumer attitudes and opinions
Brand, company, technology image
Consumer buying patterns
Fashion and role models
Ethnic/religious factors
Advertising and publicity
Ethical issues
TECHNOLOGICAL FACTORS
CASE STUDY
MCDONALDS
POLITICAL CHALLENGES
Ecological/environmental issue
ECONOMIC CHALLENGES
low set up costs leading to rapid
expansion
keeping the prices low for the
customers.
Requirement of specific raw material.
Local market cannot maintain the
supply of
material thats the reason
MacDonald import beef and patato to
fullfill its demand.
SOCIAL CHALLENGES
Health fears
TECHNOLOGICAL CHALLENGES
STRATEGIES ADOPTED
STRATEGIES ADOPTED
ENVIRONMENTAL
THREAT
AND
OPPORTUNITY PROFILE
(ETOP)
WHY ETOP??
ETOP ANALYSIS
Technological factors:
Economic factors:
Source of technology.
Rate of inflation.
Technological development.
Impact of technology.
ETOP ANALYSIS
Environmental factors:
Weather change
Climatic change.
Demographic characteristics.
Social attitudes.
Education level , awareness, and
consciousness of rights.
ETOP ANALYSIS
Legal factors :
Political factors :
Political system.
FACTORS
COULD INCLUDE
Political
Economic
Social
Technological
Environmental
Legal
THREAT MATRIX
HIGH
rr
o
j
o
aaj attss
M
M reea
r
TThh
ATTRACTIVENESS
LOW
ttee
a
rra s
e
ts
e
oodd reeaat
M
M Thhr
T
HIGH
ttee
a
rra tss
e
e
oodd reeaat
M
M Thhr
T
oorr s
n
iin atts
M
M reea
r
TThh
LOW
PROBABILITY OF OCCURENCE
OPPURINITY MATRIX
HIGH
rryy iivvee
e
V
Ve aacctt
rr
t
t
t
aat
ATTRACTIVENESS
LOW
llyy
e
tte e
a
a
r
vve
r
i
e
i
t
e t
oodd raacc
M
M Attttr
A
HIGH
llyy
e
e
t
aat ivee
r
r
ee cttiv
d
ood raac
M
M Attttr
A
ssss ivvee
e
LLe cctti
aa
r
r
t
tt
A
At
LOW
PROBABILITY OF OCCURENCE
PREPARING ETOP
Cons
Pros
About Millipore
Millipore is a multinational, high technology bioscience company that
provides technologies, tools and services for the development and
production of new therapeutic drugs. The company, headquartered in U.S.A
serves the worldwide life science research, biotechnology and
pharmaceutical industries. It has its existence in INDIA since 1967 with the
name MERCK and it was asias first to establish pharmaceutical business in
the country.
Mission and Vision
Millipore exists to provide technology, tools and services for the
development and production of new therapies and drugs that will enable
people to live longer, healthier lives. Our vision is to become the partner of
choice for critical tools, technology and services used in the discovery,
development and manufacture of new therapeutic compounds.
Factors
Economic
Technological
Political
No significant change.
Legal
Socio cultural
No significance change.
E
T
O
P
O
F
M
I
L
L
I
P
O
R
E
Factors
Competitive
Demand related
Governmental policies
E
T
O
P
O
F
M
I
L
L
I
P
O
R
E
OPPORTUNITY MATRIX
Market leaders brand value and brand
awareness.
THREAT MATRIX
Competition particularly from low priced
products.
patent
Patent law not well defined
Expensive products.
customer).
THANK YOU