Bio-Rad 2004 Summer

Internship
By Ed McManus
Presentation Overview
 Job description
 Main projects
 Livelink Desktop hierarchy reorganization, NASD
marketing division
 Livelink Desktop redesign, NASD
 National Institutes of Health (NIH) Intramall
landing page
 Sales Drive ’05 annual sales conference web site
 Bio-rad.com BAAN migration testing
 What I have learned
Job Description
 Official title - Desktop Publishing Intern
 Working under Sandra Texidor, NASD (LSG)
 Typical functions:
 Work with, build and edit web pages
 Use programs such as Photoshop, Flash,
Illustrator and Dreamweaver
 Do other normal Intern functions: moral support,
physical labor
My Projects
Livelink Desktop Redesign, NASD

 Goals:
 Redesign the Livelink desktop to reflect new LSG division
changes
 Create a simple and fast way for people to navigate the
NASD section especially for outside sales support
 Results:
 Increased efficiency and accessibility by reducing file size
as much as 76%, using new rich-media technologies such
as (Flash)
 Easy for people on dial-up to access
My Projects
Livelink Desktop Redesign, NASD
My Projects
National Institutes of Health (NIH) Intramall Landing Page

 Intramall:
 A restricted website portal accessible by the NIH and
USDA to purchase Bio-Rad products (ecommerce B2B)
 Goals:
 Relay the Bio-Rad message and overall product offerings
 Ensure Bio-Rad branding throughout all media
 Mimic the look of printed Intramall-related materials used by
sales representatives to promote the site
 Results:
 Provides purchasers with a quick reference table of Bio-
Rad products, services and contact information.
My Projects
National Institutes of Health (NIH) Intramall Landing Page
My Projects
Sales Drive ’05 annual sales conference web site

 Goals:
 Allow Online registration
 Provide attendees with agenda, general
information and activities
 Design an easily accessible site for modifications
and updates
 Create an attractive yet easy to navigate site
while incorporating the chosen theme for 2005.
 Keep it very simple!
My Projects
Sales Drive ’05 annual sales conference web site

 Results:
 Creatively designed site with audience in mind
 Went through many versions and changes
 Compliant with universal web standards
 Allows for online registration using Livelink as a
back-end form system

Current version
Older version
My Projects
Bio-Rad.com BAAN migration testing

 Goals:
 Act as a shopper on Bio-Rad’s online store
 Browse online catalogs
 Look for the appearance of software bugs
 Results (Findings):
 Minor cross-browser functionality issues; problems with
layout
 No genes in a bottle presentation!
 Free Bio-Rad equipment and products!
 Was a well hidden, but large, bug
 Caused certain accounts to see products costing $ 0.00
 Was exposed only when a certain user type browsed through the
online catalog outside of account designated purchase areas
 Even allowed users to confirm purchases without requesting
payment; would have cost Bio-Rad a lot of $$$
What I have Learned
 Design best practices - accessibility and
usability in site design
 The value of a “well polished” look and feel
 How to send intra-office mail (a big lesson)
 What it’s like to work in a large corporate
community
Presentation Review
 My job description
 Desktop publishing intern
 Main projects
 Livelink reorganization
 Website design
 Website testing
 What I have taken away this summer
In Closing…
 As Dilbert would say:

 Luckily, with our HR team we don’t have this

problem here– Thanks for a great summer!