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EN 4012 :


Electronic Industry development

Strategy for Sri Lanka
M D Sudara 110558C
J G D A Thilakarathne 110575B
M M D Vishwajith 110604P
H M S Weerarathne 110612M
V S Wijesinghe 110641B

Development Strategies
of Other Countries

South Korea, Taiwan,

Vietnam, Israel

South Korea

Mobile phones, Television, Automobile

Started in 1960s

They allowed major electronics firms from industrialized

countries to establish their production bases for the postprocessing of integrated circuits in Korea.

Encouraged Inward FDI(foreign direct investment) and

technology transfer.

Changed their industrial policies to export-led


Promoted private business groups to promote

technological developments.
Joint public-private sector R&D projects.
A small number of large corporations emerged.
Government supported private sector in this area.

South Korea

Strong Innovation
Favorable industrial policy
Well-educated workforce
Government support
Cheap Labor

Threats :
Competitive costs and better quality


semiconductor, Monitors, Notebooks, Motherboards, Power

supplies, Scanners, Key boards, Network Cards

started in 1960s.


allowed major electronics firms from industrialized countries to establish their production
bases for the post-processing of integrated circuits in Korea.


Inward FDI(foreign direct investment) and technology transfer.

their industrial policies to export-led industrialization.


public infrastructure for electronic industries.

Result : Many small companies invested


Science Parks (Hsinchu Science Based Industrialized Park)


public R & D institutes through the special economic zone.


on domestic electronics industry.


were provided preferential Treatment (Such as Financial support from China Development
Corporation (CDC))


United Microelectronics Corp. has grown to be a worldwide manufacturer.

Domestic appliance manufacturers have fully participated in the electronic market.
Taiwan Semiconductor manufacturing Company, established in 1987 specializes on foundry services
Home to the worlds largest contract manufacturing firms


semiconductor, Monitors, Notebooks, Motherboards, Power

supplies, Scanners, Key boards, Network Cards

Educated workforce
Low tax burden
Strong ties with western economies
Taiwan free trade zone
Government support

Intellectual property Protection
No natural resources


transformers, printers, computer and mobile telephone

parts, circuit boards

Develop electronics industry with FDI.

After ten years, they realized the difficulties in receiving

the transfer of new technology from foreign countries and
very little benefit from doing outwork that relied on
advantages of labor intensity.

With long-term plans for improving local technology,

establishment of institutes, funds and Council for Science
and Technology, special financing schemes, and tax
incentive etc.

Vietnam focused on attracting FDI, as well as created the

most favorable environment for development of R&D and
technological transfer.

They all tried to enhance the quality of human resource.


transformers, printers, computer and mobile telephone

parts, circuit boards
Labor resource is plentiful
Most Vietnamese labor is clever and skillful
Labor cost is cheap
Policy system is fairly certain
The private sector has considerable potentials to develop
Technology is backward by lack of capital and weakness in predicable ability
development trend.
Capital is small
Vision strategy and management level are week
High-tech labor is insufficient because of the old educational system
Vietnamese labor's discipline and national spirit are low
Supporting industries are rather young
Without competitive pressure, infrastructure is poor and expensive
Unclear administrative procedures and bureaucracy are high


UAV, SSD, Computer, Automation (Robots), cell phone,

commercialized by Motorola, Miniature video camera capsules

programs in R & D

Office of the Chief Scientists (OCS) of the Ministry of Industry and trade in Israel , Created OCS in 1968 which

controlled and monitored the Commercial R & D projects undertaken by private firms

Cell Phone , Commercialized by Motorola
Compression techniques
VOIP technology
Intel wireless computer chips
Miniaturized video camera capsules to examine internal organs


science based export oriented industries

A variety of programs industrial technology R&D/ university-industry partnerships/

commercialization of academic research
Strong link between R&D investment and number of patents Israel passed many industrialized
countries in number of patents per capita
Stands as one of the innovating economies

Space and Defense Electronics , Consumer Electronics, TVs , Radio ,
Telecom Products ,Industrial Electronics , Asic Design , IP core

Rapid Customer Response maintaining a customer

focused forward looking business strategy.

Adherence to quality -Enterprises can gain competitive

advantage only through offering unique products and services.

Effective E-wastes management- Designers were

concerned on reducing the volume of E-waste and ensured
that products are built for re-use , repair and upgradeability.

Establishing National Electronics Mission -a nodal

agency for the electronics industry under the Department of
Information Technology, The main functions of the nodal
agency would be to attract investments into India, promotion
of Brand India, facilitating business in India, managing R&D
fund and manufacturing of value added products.

India Strategies Ctd

Thrust to Semiconductor Industry - India has an edge in

semiconductor design, embedded systems and has the potential of
becoming an engineering design house for the world. The Indian
semiconductor industry is currently dominated by players engaged in
chip designing activities.

Research & Development The main intension was to reduce their

import dependencies from other countries.

Brand Building Initiatives- Marketers see a brand as an implied

promise with desired level of quality expected of from a product, which
will enable them to continue with future purchases of the same

Developing Market Sustenance try to identify changing consumer

needs and industry standards so they get a competitive advantage.

India Strategies Ctd

Improved Standards and Testing Facilities .

Technology Development and Sourcing.
Skill and Human Resource Development.
Cluster Development.
Capturing the Rural Market.
More Support to Telecom Equipment Sector
Promotion of Intelligent Manufacturing.
Repair/Reconditioning/Refurbishment of
Electronic Goods.
Simplification of customs procedures
Effective supply chain and logistics system


Suitable Strategies for

Sri Lanka

Providing tax exemptions and other financial

benefits to local manufacturers.
Promoting venture capital companies within the
Using international and local trade shows to
promote local electronic products.
Introducing standards for quality control.
Research & Development.
Brand building initiatives.
Cluster development.
Promotion of Intelligent manufacturing

SWOT Analysis for Sri



cost Skilled workers

Preferential access to major overseas


Corporate tax rates

Low Capital
Lack of specific training and
technological capability
Lack of influence
No brand names
No established manufacturers
No vision Strategy
No proper management
Less supportive government


of specialized areas
such as biomedical equipment, IP


growth of other countries like

Intellectual property violations
Cheap products from other countries
Well established companies in other
Brain Drain

Identification of
products suitable for
Sri Lanka

Electronic Manufacturing Products

Several electronic manufacturing categories are listed below with examples


and devices
Computer processors, Integrated circuits, Transistors, Diodes,
Resistors, Coils, Capacitors, Transformers, Lead frames, PCBs

Computer related products

PCs, HDD, CD ROM, Mother Boards

Automotive Electronics
GPS systems, Hybrid cars, reverse sensors, Security systems

Consumer Electronics
Flat panel TV, HD TV, Digital Cameras, Cellular phones, Iron,
Telephones, Home security-systems

Electronic Manufacturing

Educational and Testing

Oscilloscopes, Signal Generators, Power Supplies

Medical Instrumentation
MRI, ECG, Pulse Oxymeters, Glucose meters

Industrial Electronics
Optical recognition, Green Electronics, Automation, Robots

Agricultural Electronics
Rice Sorting machines, PH meters

Office Equipment
Scanners, Printers, Photocopy Machines

ASIC Design: Introduction

The global semiconductor industry is dominated

by USA, South Korea, Japan, Taiwan, Singapore,
and European Union.
The U.S. industry faces challenges to development
by some forms of government regulation. The U.S.
government regulates exports and certain uses of
some types of semiconductors due to their
potential dual use in military applications. Based
on a KPMG report it was a $304 billion market in

ASIC Design: Why Sri Lanka is suitable


knowledge is available in Sri

Today a lot of capable Engineers, scientists
are produced in Sri Lanka. But because of
lack of opportunities in Sri Lanka these
resources tend to serve overseas
companies. But if we can introduce our
own companies and get these resources for
the country we could make good revenue

ASIC Design: Why Sri Lanka

is suitable

capital is very less other

than the EDA tools.

Unlike other industries one of the main

advantages is that the starting capital
is very less. Starting capital is one of
the main barriers for the other
industries trying to start in Sri Lanka

ASIC Design: Why Sri Lanka

is suitable

for IP cores are increasing

day by day.

One of the main hot fields in

semiconductor industry is designing IP
cores. And the demand is going up
day by day. Currently India has taken
the frontier in designing IP cores.

ASIC Design: Why Sri Lanka

is suitable

technologies are presented and they

open up whole new areas to work on.

New technologies are introduced in every

field in electronics. (Examples: 5G, HEVC
etc.) And a lot of hot topics are introduced to
the semiconductor industry because of this.
Like SDn

ASIC Design: Why Sri Lanka

is suitable


Develop lot of IT people like India

Develop facilities like internet ,

communication , and ease of access to

Exploit the fact that we have most
cheapest engineers in the world.

Agricultural Electronics
Machineries for sorting and packaging
Rice cultivation is the main sort of the agriculture industry in Sri Lanka.
Hence there are large scale, middle scale and small scale rice mills. There,
sorting of rice and packaging is an increasing necessity.

are developed machineries for sorting and packaging which are

manufactured in China and India. But these machines cost a lot. Hence only
large scale mill owners can afford such high prices to buy those
machineries. Hence the middle and small scale mill owners cannot afford
such high prices.


Lanka has the mechanical and electronic knowledge to design and

fabricate the machineries


is good customer base within and outside the country for these types
of machineries


and effectiveness can be increased by such machineries

pH Meter

Testing pH value is important in Agriculture

It has a strong influence on how well your crops will grow. (The balance of Acid
forming nutrients and Alkaline forming nutrients will influence root development, microbial activity, fungi, symbiotic nitrogen

Sri Lanka is an agricultural country.

fixation by legumes and the availability of nutrients)

Large scale cultivations

Domestic cultivations and gardening.

Applying scientific knowledge in agriculture will increase harvest and

bring profits.

Hence, pH meter is a marketable product in Sri Lanka which has an

economic value.

pH Meter
Is it possible to develop a pH meter in Sri Lanka

We have resources to research on this product

Universities, Resource persons, Engineers

Government has special attention in developing agriculture.

Government support

Stable Market
Sri Lanka is an agricultural country.


in the Local Market

Imported products available in the local market from brands like
Hanna, Eutech.

Medical Electronics:

electronic equipment belongs to a very niche market. A niche market is

the subset of the market on which a specific product is focused. The market
niche defines the product features aimed at satisfying specific market needs, as
well as the price range, production quality and the demographics that is
intended to impact.


the consumer electronics barrier to enter to this market is very high in

this field. Niche market is highly specialized, and aiming to survive among the
competition from numerous super companies. Although barriers sound like a
weakness in this case it gives us an added advantage. Since medical
equipments needs extensive testing, highly regulated, Very high expected
quality, most of the consumer electronic manufacturing organizations dont
focus in this area.


sources expect the Medical Electronics industry to reach around USD 2+

Billion in 2015 growing at a 17% for the last five years from a size of USD 850+
Million in 2009.Because of the huge market growth , there is an ability to enter
the market or penetrate the existing market.

Medical Electronics:

Manufacturing incentives

The medical electronics industry is largely dependent on imports. Most hi -tech Innovative
products and technologies originate from a well-developed ecosystem and innovation cycle,
which needs to be developed in Sri Lanka. Incentives must be given to achieve an
indigenous manufacturing ecosystem which over a period of time will reduce our

2. Human Resources in Healthcare

Technicians are critical for proper use and operation of medical electronics equipment.

3. Adoption
Major cities drive the demand for medical electronic devices however it is significantly lower
for smaller cities/town/rural areas.

4. Affordability
This challenge can be met by a joint effort from all stakeholders towards innovative
development of solutions that fit well into the economic conditions varying from urban to
rural Sri Lanka.

Power Supplies, Signal


Sri Lanka, the requirement of these is mostly fulfilled by

importing the products (American products like Tektronix and
Agilent). Even though the targeted market is low in Sri Lanka,
the importing of these products can be controlled. If these
products can be made with high accuracy and reliability,
exporting of these products can be considered.


Skilled low cost labors, Sri Lankan market can be


Initial capital for a startup


Branded products with special features will be a

threat when exporting


Local market can be targeted

Stakeholder Interviews
Stakeholders of IP core Development: Vendors of
tools, students, existing companies, professionals in
the field, University


Functional Verification
Functional Coverage
Design Coverage
Get only the most generic ip-cores like pci , axi ipcores from the
Develop custom ip-cores in-house.

Stakeholder Interviews
develops IP core development tools (Spyglass

and Gensys)
Synopsys acquired Atrenta
a possibility of establishing IP core
development branches in Sri Lanka
Atrenta's second largest R & D branch is in
Sri Lanka (1st India)
an indirect connection with global IP core

Stakeholder Interviews
Spyglass - checks the RTL and gives the designers an
insight about the design at an early stage. (reduce
GenSys - an RTL restructuring tool (reduces human
effort at restructuring)
Main clients: Apple, Intel, HITACHI, Canon, LG,
Panasonic, Motorola, Siemens etc.
How can Atrenta help?
gives free product training for new users
free customer support for all the users
customers can request features for their own

Proposed strategies
Developing University based R&D institutes
A connected program among universities
Commercialize the research with the help of

Getting training programs from vendors like
A continuation of FYP projects
Encourage students to get familiar with EDA
Government support to increase the number
of licensed EDA tools.

Proposed Strategies
Time to market
When it comes to time to market , the

problem is the requirements of the

current market is unknown. So the
company have to analyze the current
trends and predict new requirements.
Most of the time company create a new
requirement by themselves.