Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Guiot Francois-Xavier
Khoa Nguyen Ton Nu
Laloux Julie
Marinova Marinela
Vanden Broeck Miek
1
One day there will be ...
“Belgonavs sailing on every sea of
the world!”
Therefore, Belgonav Strategy wants to
focus on:
Technological Innovation
Cost Management
Market Expansion
2
1. Technological Innovation
Need to fill technological gaps
Lack of technological innovation strategy awareness
Lack of in-house high-tech innovation development process
No employees training and development for acquiring high-tech skills
Inability to provide technical expertise on advanced technology;
Critical importance of time-to-market
No R & D department
Need of reengineering
2. Cost Management
3. Market Expansion
3
1. Need to fill technological gaps
Dufondeau
or
Restrictions Glasnosk Marine
2. Cost Management
1. Costs of employee under-performance
2. Bad allocation of new process investments
3. Wrong distinction between direct and indirect costs
4. Costs drivers are not clear or transparent
5. The profit doesn’t meet all the costs
6. Inability to measure intangible costs
7. Cost management not incorporated in the corporate culture
3. Market Expansion
6
2. Cost of employee under-
performance
Cost allocation: 40% related to direct labor
7
1. Technological Innovation
2. Cost Management
3. Market Expansion
Sales forces
Financial resources
Satisfaction of the customer → individual customers
Exchange rate
International norms
Disposal income of potential customers
Political instability
Cross culture
Competition
8
3. Sales forces
9
Balance ScoreCard
Simplified Strategy Map Performance measures