Products and

services M&M
Popular Sausages
[Chorizos and Longanizas]

Vision
Being one of the largest distributors of sausages, specifically in the
ENCA, and several villages such as Villanueva or Mixco, making it
a highly recognized dealer with product quality and reputation in
these areas, as well as to establish affordable prices buyers to be
in line with the current reality of the people who buy in these places
these types of sausages.

Mission
With clear and visible methodologies good quality throughout the
process, from manufacturing to distribution sausages and final
delivery to customers, in all areas that currently divides the
sausages. Setting a step forward from the competition for the
customer to satisfy its needs and pleases the time of purchase.

SWOT
Weaknesses (internally)

Strengths (internally)

Low Ability to see errors

Good work environment

Low Experience of members

Equipment in good condition

Short Market knowledge

Low occupancy of the operating volume plant

Other brands competing

Offering a good taste and quality

Hours of operation is variables

Offers and promotions

Not have Variety of Products

Troubleshooting

Low operating costs Plant

SWOT
Opportunities (external)

Threats (external)

Need for the Product

Setbacks supplier

Underserved market

Price of meat

Wholesale orders

Plant availability

Company expanding

Declining demand determined by the product price.

Growing demand for quality product.

Violence at country level

Developing new markets

With the resources available company still is not intended to focus on new
segments market, even if other distribution channels such as cantonal
shops are within of niche markets already covered this because demand is
expanding, and thus increasing supply volumes of production of the same
company.

New Product Development

The new products are designed are corizo argentino, longaniza, black
sausage, since these are derived from the same raw materials and the
production chain is similar in some ways, all this taking advantage of the
machinery to the most, and inputs acquired.

Key Resources
Infrastructure resources
The plant itself with its machinery is the essential point to generate economies scale for
the company, since being hired avoids the costs of depreciation and bank financing.

Human Resources
All members of the group and that everyone has the necessary skills and experience for
standardization, manufacturing, sales and propensity of new agreements. Primarily the
contacts they can make more effective the production and distribution chain of sausages
inside and outside the plant.

Financial resources
Sales to the end of the week made for the purchase of inputs and raw materials, payment
demanaded from work and transport of the product, and emergencies.

Key Activities
Main activity since the arrival of the coordinates inputs, financial
resources available and volume production for a day specific.

Marketing: secondary but important activity and that is coordinated to

cover a 80% demand in the markets and ensure that the product doesnt
lose the goop prestentation, showing a return of the inversion.

Cost Structure
Fixed costs

Variable costs

1)
2)
3)

1)
2)
3)

buying meat
buying condiments
purchase of primary and secondary packaging

Workmanship
Transportation
distribution programs

Support Activities
Buys

Human Resources

Structure Planing

Internal planning

Operations

External planning